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animation: animating the music video, using stop motion animation.
the technique was used to make it look like a graphic novel being read by the girl, it is a love story, it is a stop motion of drawings in a graphic novel however it also uses chroma key as the people are shown as normal people in the story that are in a book.
the technique was created by getting someone to draw each section of the story then filming each drawing for a second the  changing it to another scene.
i could apply this technique by making the video look like it is a graphic novel however i would need to be able to be good at drawing, which i am not.

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camera movements & angles: this is where the camera scans a scene horizontally or vertically.
the technique was used to follow a boy who is running around town who is trying to get to a surprise bon Jovi concert in a tunnel, it also uses multiple camera angles during the concert to show the band and moves the camera across the crowd to show the people enjoying themselves.
the techniques were created in different ways, during the production they used a range of equipment to get different angles and movements, for example using a track and dolly/ car to film the movement of the boy running, they also used a jib to get some high to low shots of the boy climbing down the fire escape. they also used a jib/ crane during the concert scene to get some of the higher shots of the crowd and the band as well as getting some shots from behind the crowd.
i could use this technique in my own production by changing the camera angles of the actor, using a wide range of shots, for example close ups, wide shots. i could also use the movement technique, for example walking with the actor to make it look like you are following them or having it be like a day in the life.

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Bon Jovi - It's My Life (Official Music Video)

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multi- image: the use of multiple shots on the same screen.
the technique was used in two different ways in this video, the first way was having the whole band placed multiple times on the screen to make it look like a choir as the music almost sounds like a choir in that particular part in the song. the other way is the note changes as they are singing so they add more images of the band/singer in the colour blue to make it show the note has changed and is being kind of stretched as it lasts for a couple more seconds than other notes in the song.
the first use of the technique was created by recording the band in different places in the studio then putting all of the movements together in  post production.
i could apply the technique in my own production by placing the actor in multiple places then putting all of the shots into one to make it all look like it is one scene with multiple images of the actor. i would definitely use this technique if the music/ voices build up in the song to make it sound like multiple people.

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Queen – Bohemian Rhapsody (Official Video Remastered)

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miming and lip syncing: mimicking or following the lyrics to a song to make it seem as if you are singing it, synchronising your lips to the sounds of the playback recording.
the technique was used to make it look like the artist is kind of singing to her partner and also just telling them how much she loves them but in a song.
the technique was created by playing the song in the background during the shoot so that she can mime the song then layering the actual song over the video in edit to make it sound and look perfect.
i would apply this in my own production by getting the actor in the production to mimic the song while filming then layer the actual song over the edit in post production.

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chroma key: using a green screen different backgrounds and filters.
the technique was used to make the video look like an old painting with the ripples going through it as well as having the blurry background, it also uses special effects at the end with the artists degrading into rose petals.
i could apply the crumbling technique at the end of the video in my own as i like the technique and i like the way that you can interpret it into anything, it could be just ending the video on a low note of something possibly dying or just degrading/ changing into something different and possibly better.

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Coldplay - Viva La Vida (Official Video)

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cutting to the beat: when the shots in the video cut to the next with the beat.
the technique was used to go with the dancing and the different shots in the video.
the technique was created to follow the couple throughout the house while they are dancing to the song, when the beat changes the couple end up in a different room of the house.
i could apply this into my own production by changing the location when the beat changes, however i would not change the location drastically like going outside but having small changes like being in a different room of a house or if i was on location i could change to being in an underpass instead of out in the open.

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Justin Bieber - Love Yourself (PURPOSE : The Movement)