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The background is blurry making it difficult to see where they are, however, it can be inferred that it is a natural background rather than urban. This reflects the band as they are from a coastal area.

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The effect of the different modes of address is that it draws attention by catching the eye, then forces you to follow the eye-line. This brings attention to the wider context of the poster.

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By using an image of the band they present their artist brand through their attire and appearance, which is shown throughout their work. They show their differences through their hairstyles but also show a band identity through the similar colours of their clothing.

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By including a website it gives information about where tour tickets can be purchased, this provides the opportunity to increase profit for the band.

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Posters are naturally read in a Z format, this is adhered to in the positioning of the information as it begins with the artist's name which is appealing, then the tour dates and finally the artist which equals the opening title.

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The rule of thirds can be applied to this poster. The band are sat on the vertical lines and mostly within the bottom third. This, therefore, prioritises the tour dates in the poster.

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Similar to this Lumineers poster

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Black & white images are conventional to indie rock

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Due to being a tour poster the dates are listed in the top section of the poster to appeal to the audience and give the information clearly

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As noticed by Goodwin the band members are pictured which conforms to 'star power' as they appeal to their audience

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The use of negative space shows them to be minimalist - which is reflected in other album and single covers

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Conventionally it clearly shows the name of the band. The font used is capitalised and dark this stands out against the white background. This attracts attention initially as it appeals to the current audience. Also it gives people an opportunity to discover them as a new artist.

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Such as this cover which features very simply a reflection