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Our pitch feedback was very useful and not only increased our presentational skills but gave us the feedback were of our target audience and we used this to adapt our music video to suit their feedback. This was valuable and we used it to change our cinematography and added some props. This helped us to develop our genre further and our audience feedback helped us to depict elements to change.

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In our research process we looked at different examples of blogs and vlogs that related to our pop genre. We wanted to research more about current audience, a popular way of interacting with a wide audience is through vlogs where anyone can post their opinions and leave reviews about music videos ( or other categories such as reviewing movies). Vlogs are used by the audience in order to promote certain music videos such as reaction videos. Media industries have used this as a way of publicising their media products in order to reach a wider audience fast and to gain feedback. By researching vlogs I have learnt how audiences find ways to connect with the artist and find inspiration within their songs and influence different artists to create more music as fans reviewing songs and displaying their likes and dislikes. This inspires artists to create more content more personalised to their audience.

Examples of blogs and vlogs included other work created by students and real life work which was useful as it gave us an idea of what we wanted to do and allowed us to add onto our ideas and how we would go about it when we got to the planning stage of constructing our music video. In addition, it also gave us a clear idea of things that we didn't want to use as it wouldn't link in with the context of our genre. We used this research to develop our genre in order to fully represent the pop genre in our video. This showed us what the audience perception of the codes and conventions were within the pop genre and how
we could use it in our own music video

Reaction videos are a great way of publishing a music video. Due to the fact that they are viral they reach audiences in a global scale.

We also did research on a lot of other promotion techniques, such as behind the scenes footage, mini documentaries etc. I believe the best technique is behind the scenes footage as it helps the audience to get an inside glimpse of the artist and not just the image that's been created to promote the music video. Throughout the process of creating our music video we have uploaded images and research onto our blog.

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What have you learned from your audience feedback?

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What have you learned from your audience feedback?

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The target audience for our music video and ancillary products were teenage girls and young female adult ranging from the ages of 16-20s. We presented the singer for a female audience, rather than a male audience. We decided not to portray her as sexualised as she would have been expected as it would take away the main idea and concept of depression and would focus more on Laura Mulvey's 'male gaze' theory. We did dress the artist in some revealing clothes and some where she is covered as I wanted to show the juxtaposition  between the fact that she feels insecure and vulnerable when she's covered up however with revealing clothes I wanted to portray her more as not caring and giving up not for male attention. It doesn't matter what age or gender the audience is as it is a pop genre song, which suggests that many people will like it as it is a popular genre.

Why do media products need a target audience?

Media products need target audiences so that they can personalise their products specifically so that it would be more intriguing for their audiences and so they can relate more to it.

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The target audience for our music video was mainly white British female aging from 16 - 20 year old as we feel that the meaning of the song was too emotional for a male audience to interpret whereas a female audience can reflect and relate more . Additionally they are middle to upper class due to the content of our video and portrays issues that will be relatable to our target audience. There are themes of depression and emptiness which we thought would relate to teenagers. Our target audience will most likely have a passion for fashion and trying to uphold that "perfect" image that society demands from young girls. It is vital for a media product to target a specific audience due to the fact that there needs to be a defined audience in order for the product to be successful. if there is knowledge for what a certain audience expects from a media product then it is easier to cater to that particular demographic and therefore will be better received and enjoyed by our target audience.

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One of the first things we did during our planning process was storyboarding. We sketched out an idea of what the music video was going to look like. We carefully matched these pictures to the timings of our song so when it came to the filming stage we knew exactly what to film and when. We also turned it into an anamatic so the song played and had our sketches and ideas over the top. This gave us a clear idea of what we wanted it to look like and notify us of any changes we could make. We asked for audience feedback for this anamatic and we found that there were some shots where it didn't quite fit our genre. This was very useful to highlight what the individual expectations for our music video was as opposed to the genre as a whole.
We planned what our CD cover was going to look like by doing sketches. This is one of our initial designs photographed and designed by myself:

We have kept the similar design on the front of the CD. We changed the colour of the image for our magazine as we didn't want it to be exactly the same so we changed it to black and white and then inverted the colours on photoshop so the image looks like a ghostly figure which connotes emptiness which reflects the song. We used these to help us think of what a successful digipack would look like. We then started to take more pictures and edit them on photoshop to experiment with different colours and how we wanted to lay it all out wanted the same theme portrayed throughout. We experimented with vibrant and dull coloured images as well as font types to fulfil the codes and conventions. Our target audience felt that one of the ideas was too bright suggesting a joyful atmosphere which does not support our song choice. However they liked our front and back cover as it successfully fulfils our codes and conventions. This feedback influenced us to use Stuart Hall's Reception theory so that we we could guide our audience into understand the concept of our final design.

Here, these images shows how we combined our ideas together to create our final digipack. By doing this we could gather our ideas and combine what we liked from each other. We also had peer evaluation in which we showed our design to our peers, and they give us an evaluation of what works and what doesn't for our genre so that we could alter it to fit the specific likes of our target audience. My idea to use a VHS tape related to our song choice, even though it has no relevance nor appearance in our music video, would stand out significantly within our ancillary products as it would intrigue our audience due to the fact that the identity of the artist is concealed. We chose to do this as we have learnt from our research how visual elements can draw audience members in and also give them  further insight and meaning, in this case to the connotations of the VHS tape as the lyrics explain the feeling of having no identity and feeling empty.

Here is the original design of our magazine cover which I have designed using using elements from a photoshoot that I carried out to show representations of our artist. This task was quick and  in order to decide what we thought was essential to go onto the cover we received audience feedback that suggested our design was appropriate due to the link between this cover and our cd cover however we needed to make it look professional and appealing to our target audience as well as referencing the lyrics.

Here is the final outcome of our magazine advert that I designed myself, which is similar to our digipack as we feel it will be recognisable by our audience due to the fact that we used our target audience feedback to improve, however, the styles are slightly different in order to keep that engagement with the audience which is vital. This is so that we can be consistent, and start to create our brand image.

By creating these designs we have learnt that every technique, prop or costume used has an significant affect on the way the audience view the artist as an individual which can then influence their opinion on the music. The images shown to the audience through the ancillary products is how the audience can connect and relate to the artist before the music is heard as a message is being received therefore each component is equally important to the design.

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Cherry and I made a wordle of the lyrics of our song and other words that we thought linked in with the song so we knew what kind of themes the artist originally intended for the song and how we could incorporate that into our music video. We then collated these and put them inside a wordle and the more the words were repeated the bigger they were and more prominent in the picture which meant they had the most relevance to the song. This helped us pick up on a particular theme  which we need in the video throughout and which parts of the song we needed to have as more memorable from the audience. It also helps us target our audience as if they know the song and relates to the music video then

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https://youtu.be/1V7ju7cLWZI

Before we created the music video we asked our target audience what their opinions were on the song and how they think we should present the artist and what they expected to see in the video. We valued their opinions and took into account, reflected on them and developed them further with our own ideas which helped us produce something that in the outcome we know taudience will like.

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One of the social media sites we used was Facebook. This was highly useful as it allowed us to receive opinions of audience member outside of our target audience range. By distributing questions to audience members on social media we could gain feedback of people that was primarily unbiased. With this in mind, we were able to adjust parts of our video accordingly to make it so that I clearly showed what the target audience wanted to see. By using this we found that the audience liked the locations that we used.

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Our peer evaluations was very useful as we were able to govern what the audience thought of our creativity. The determined what they liked and disliked and therefore we could us this information to improve. Our audience feedback through these peer evaluations highlighted to good elements we used, which included various symbolic codes, and this feedback helped us to develop our product further so that we could match these expectations.

These are peer evaluations from video draft We were able to depict the comments and use them to enhance our music video even more. By using the feedback from our pitch we have realised that there was a lack of a specific concept and therefore we thought it was important to give a clearer, more focused concept of depression. This feedback  from the public means that we can understand what they like and dislike about the video which is really helpful for us to re-think and re-edit what needs to be done to please the audience and intrigue them more.

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We asked a group of people on their thoughts on our music video and what they liked about it and if our ancillary products matched with the music video. Here are some of the comments that were made:

The editing fitted and flowed nicely with the song.

I loved the moving background scene when the artist is sitting down

Very creative and fits well with your genre

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In conclusion, feedback that we got from a variety of sources was extremely useful when considering our feedback because is allowed us to develop our codes and conventions to adapt to what our audience would expect. Just like what a real media product would do. In addition to this our feedback was very useful for our digipack as it allowed us to change certain aspects.
he audience feedback was very helpful as it meant that we were able to know what we have achieved, including targeting the correct audience