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Bits and pieces of American history are used to sell things through the guidance appeal, because advertisers point to tradition or custom for consumers to take guidance from. The phrase "55 men signed the declaration of independence" uses a fragment of history to appeal to buyers everywhere.

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The use of the slogan "mother knows best" reflects Kool-Aid's attempts to sway mothers everywhere in the direction of their products. Moms want to be the best they can be, so they are more likely to purchase Kool-Aid after seeing this advertisement.

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Celebrities are not completely necessary in guidance ads- people trust fantasy figures as well. People trust, although not even a real figure, the Jolly Green Giant to sell them the best vegetables.

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Maybelline uses Lynda Carter, a celebrity, as the "makeup expert" and trusts that the public will take her word for it. She encourages women to purchase Maybelline, and we take her words for it since we recognize her as a familiar face.

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Jim's Slogan- "Choosy Moms choose Jif"- encourages moms across the world to buy Jif to show their kids that they love them. Although just a peanut butter company, Jif attempts to guide parents in the direction of their product in order to be a better parent.

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I felt like this needed something a little extra,,,

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Pediasure is a company that provides vitamins and mineral to children. The ad guides parents by encouraging them to nurture their children with Pediasure, using the phrase "be 110% sure you help support a balanced diet for your child".

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Smucker's, a Jam/Jelly company, is attempting to induce feeling of nostalgia. Consumers look for guidance from pieces of America history, and this advertisement displays a classic, stereotypical time period from Southern 1950's America.