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I did this ad before you posted about not choosing one from the textbook.

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This image displays visual Esperanto, this ad appealed to me because it shows a creative look, and one that conveys a intended meaning or message. Visual Esperanto advertising recognizes that visual images are more powerful than verbal descriptions and transcends cultural differences.

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Displays the characteristic of visual Esperanto 

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Displays the characteristic of visual Esperanto 

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This image is similar to the image on page 128 of our textbook. It says, "While the meaning of "exotic" may vary across cultures, the visual created in this photo can transcend cultures through visual Esperanto (Clow, Baack, 2016, p.128).

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Clow, K.E., & Barack, D. (2016). Integrated Advertising, Promotion, and Marketing Communications. Boston: Pearson.

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On page 128 of our book it explains how to illustrate the power of a visual image compared to a verbal account, think of the word "exotic". To some, exotic means a white beach in Hawaii with young people in sexy swimsuits. To others, it may be a small cabin in the snow- capped mountains of Switzerland. The word "exotic" varies in meaning. At the same time, a picture of a couple sitting close together viewing the ocean has practically the same significance across all cultures, because the image conveys a similar emotional experience of love and a personal relationship with another.