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Part 2

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The old spice is targeting only men because they say if you use this product you’ll smell like a real man. Basically saying if you don’t use old spice you aren’t a real man, won’t attract women, and aren’t attractive. The product is also gendering shampoo and conditioner because their products are always "masculine," color and smell really manly. It makes me think this is the only product they can

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The two trucks are gendered because they only show the colors blue and red which are mostly associated with only men owning this car. The big trucks like these symbolize masculinity. The quote keeps mentioning how it is advanced and strong. The idea the truck is selling is men should like large trucks and own them. And the fact you wouldn’t see this type of vehicle advertised in a womens’ magazine tells us it’s only targeted for men.

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Gatorade is advertising the idea that all men play competitive sports and that is what they are mean't for. "made for this," is implying all men are meant to be athletic, enjoy sports, and physically fit.

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I noticed most of these ads are very gendered because every ad is just a boy or a man. In this one, the boy is playing with his Lunchables as it were a construction playset, hinting that boys should grow up to do “masculine” work like construction. Or that construction work is only a man’s job since this is not something you would see in a women’s ad.

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I just feel like with this ad and many others having to do with aggressive sports like ice hockey it insists all men play sports like that and drive big trucks

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A man is kissing the woman’s neck to promote a high-end luxury brand. The perfume is advertising sex and romance, targeting mostly white men and women. That if you buy this product you’ll be irresistible.

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This ad promotes the idea that stretch marks and scars aren’t normal or attractive. You see the picture of a skinny white woman with flawless skin modeling for the brand. Tells women it is fast and easy to treat as if it is necessary. Also promote breast surgery, body surgery, facial surgery, and nonsurgical solutions. The company tells women they would be enhancing their body.

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The lingerie is targeting skinny white women. It is ironic to say love your shape with only one body type which is thin. It does not really allure anyone of other body shapes because it perpetuates the idea that skinny is normal and preferred. Also mainly targeting young people.

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White women are the only faces seen on every page of InStyle Magazine. Eurocentric features are favored in society and that is why they are not only promoting shampoo in this ad, but the face. If people know white women use this product, they will be more likely to buy it.

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The fragrance is advertising sex and lust towards women. If you use this perfume you will be sexually desired by men. The bottle also refers it is only "for her' meaning only women can buy this product. They are gendering the product to be targeted towards women only.