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After meeting with our client and getting an understanding of what they wanted from us this is the action plan that I proposed. The first topic was all about getting a basis of whats out there and how similar it is to Get the shifts software. The second topic was more in depth research of the most similar software that I found. The third topic was all about analysing the most popular software with similar features within the UK which was the market Get the Shifts plans to move into.

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To get a better understanding of Get the shifts software I used built with to analyse all the technologies involved in the software. This was good for comparing other software by also applying their websites to built with and comparing them to get the shifts.

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To get a different view of how popular competitors were I used Semrush to compare UK traffic as this was the market Get the Shifts was looking to get into. This was very helpful in understanding both the competitors and the UK market.

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This showed the traffic trends in the last year and shows how much of an effect covid-19 is having on both software. I also added an analysis of both competitors and how they are performing in the UK market. I also added a keywords by country diagram showing where each software is most popular.

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After all of my research these were the final staffing/recruitment agencies that were most popular in the UK and that were most similar to Get the Shifts. I gave a brief analysis of what each agency is about with links to websites. This was just to give an understanding of each agency before applying some marketing strategy techniques to each.

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Using their websites, demos and reviews I applied each agency to the competitor matrix. This is very helpful for comparing different aspects of each agency. The clients were also reluctant to analyse text heavy documents and requested for more visual diagrams so I felt this was achieved with this matrix and the client was happy with it.

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I then found some sample advertisements and added them to give an idea of how these software are advertising so the Get the shifts team has a broader idea of the market and how their advertising. At the end of this in depth competitor analysis of Job Diva and Join catapult I added which was most similar to Tempii and added what their unique selling point was to give Tempii and understanding of how to compete with this competitor.

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After my research these were the final staffing/recruitment software I applied to some marketing strategy techniques similarly to the staffing/recruitment agencies

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similarly to the recruitment agencies competitor analysis using aspects of the competitor matrix I created a positioning map. From this positioning map Bullhorn looked to be the biggest competitor being most popular in the UK and almost as similar as the Job Diva software. Go Hire was the least popular in the UK and least similar to Get the Shifts.

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Using the competitor matrix I outlined a positioning map once again adhering to the more visual representation request from our client. I felt the two most important aspects of each agency was popularity in the UK and how similar they were to Get the shifts. (Tempii).

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Using individual websites, demos and reviews I applied each software to the competitor matrix. This was slightly more extensive then the agencies matrix as the software features were much more complex. I felt this gave a good understanding of the competitor analysis in a visually aesthetic way which was the request of the client.

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Using Growjo I also got an idea of the revenue of the software outlined giving a good idea for Get the Shifts of how much money can be made in this sector.

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Firstly I outlined a vast list of the software out there i thought to be similar to Get the Shifts. This list was long with over 15 examples here is just a small example. This gave an initial brief idea of the popular software out there.

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Understanding what the Get the shifts software does and understanding all of its features was imperative to understanding who its main competitors were. I spent a lot of time trying to get this right and some slight changes had to be made when presenting this to the client but overall they were happy at how accurate it was even though a few changes were made.

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Using my analysis of Get the Shifts software A.K.A 'Tempii' I carried out a competitor analysis of Job Diva. Details were obtained through the Job Diva website, demos and reviews. Other competitors were also compared but turned out to not be very similar and were more crm system based which was not similar enough to Tempii.

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This was a learning curve for me and after meeting with the Get the Shifts team and them pointing that this software is not similar enough it saved me a lot of time in the future analysing this kind of software.

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Updated Get the shifts software analysis

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Updated Get the shifts software analysis

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After taking on board some feedback from the client this was my updated software analysis for Get the shifts (Tempii). After presenting this to them they were happy and helped me conduct more accurate competitor analysis.