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Sarah Fazari: Cant keep my hands to myself by Selena Gomez  

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Sarah Fazari: Cant keep my hands to myself by Selena Gomez  

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In the music video for Selena Gomez's song "Cant keep my hands to myself" we can see product placement in one of the scenes where she uses the Beats speaker to play music. She switches on an Apple Beats Pill+ speaker on the night stand, which is how the music video for Hands to Myself begins. This music video is actually sponsored by Apple and when a 30 second video was released as a sneak peak it ended with an ad by Apple offering a $60 Apple Music Gift Card with the purchase of select Beats products at the Apple Store.
https://www.youtube.com/watch?v=FMlcn-_jpWY

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In 'Feelings' one of the opening shots, and the only product I found that was product placement, were all the characters wearing the popular Beats headphones. All the background characters were wearing the headphones around their neck, logo in plain sight, for the whole video. Beats by Dre is a massively popular brand of most notably headphones, earbuds, and speakers. Their products can be found in many other music videos with popular artists and is also a very mainstream brand

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Hayley Kiyoko - Feelings [Official Video]

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Nicole Yacoubian - Sparks by Hillary Duff

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Nicole Yacoubian - Sparks by Hillary Duff

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The Product Placement in Hillary Duff's music video for her song Sparks had a very obvious product placement which was the app Tinder which helps adults meet and create relationships. Hilary had a huge comeback in 2015, where she also decided that her new song should have an entire video should be about Tinder. The beginning of this video is Hillary talking about this fun new app on a radio interview while she laughs about it with her friend, and even tries going on dates! This app can be very fun and helpful to some people was created to be previews like a commercial. Throughout the entire video, Hillary is on her phone on the Tinder app with her friends and having fun, the only other parts of the video other than Tinder can be Hillary dancing with friends in a metallic room.

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The product placement is featured all over this video. Avicii's "Wake Me Up" video was basically a Ralph Lauren brochure. Every shot included something from Ralph Lauren. That could include, shirts, pants, even horse saddles. For a very brief moment, you can see the words "Denim Supply", which is the name of the clothing line "Denim Supply" by Ralph Lauren. That's only half of the placement. It also featured the main characters go to Avicii's concert, and use their Sony Xperia to take photos. You can even notice the girl moving her thumb off the Sony logo to reveal it.

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In this music videos there is a lot of product placement thrown in your face before the song even starts by showing off Jennifer Lopez wearing her Ice watch. Then it shows Jennifer on her Nokia moments after. They also thrown in other companies like Swarovski and Beluga Vodka.Overall Jennifer Lopez and Pitbull showed off many companies throughout this music video.

https://www.youtube.com/watch?v=BofL1AaiTjo

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The product placement in Lecrae' s music video blessings was very obvious. Lecrae was promoting his merchandise for the music video. The merchandise was a Champion sweater and on the hoodie it said, "Blessings". The music video is all about how we are blessed if we have the smallest things in life. For example, if you have food on the table you are blessed. If you have supportive people in your life you are blessed. I like the video a lot because it teaches you to always be thankful no matter how much you have in life. There is always something you can be thankful for. Overall, it is a good video because it advertises the blessings sweater and there is no bad meanings in the song, rather it teaches you to appreciate the small things in life

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Lecrae - Blessings (Video) ft. Ty Dolla $ign

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Nicole Yacoubian - Sparks by Hillary Duff

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Nicole Yacoubian - Sparks by Hillary Duff

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Anthony Tomei: Live it up- Jennifer Lopez feat. Pitbull

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Anthony Tomei: Live it up- Jennifer Lopez feat. Pitbull

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In this video the product placement is right in the beginning. In the first 22 seconds of the video Jennifer Lopez holds up a nokia phone. 12 seconds later after the nokia product placement, she puts her sunglasses in a Swarovski case. Another Product placement is at 3:07 when a man shows a Beluga vodka bottle. This music video was posted May 17, 2013, and it has over 200 million views. In the video it seems that Jennifer Lopez is a super model and she is at a show while Pitbull is at a beach party. Everybody at the beach party is drinking Beluga Vodka as hinted in the video with the product placement. The video ends with Jennifer Lopez at the beach party and they are all dancing.

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Barbara Oliveira Santos : Lune - Leave The World Behind You 

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Barbara Oliveira Santos : Lune - Leave The World Behind You 

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The product placement in the music video Leave The World Behind You it is not hard to know what they are trying to advertise. The music video looks more like a Volvo commercial than a music video. At the beginning of the music video, you can see right away that most of the video is going to be about Volvo.  The music video was posted about five years ago and has over 4 million views. Throughout the music video, it shows the guy traveling with his Volvo to various places. The video shows different types of emotions and different types of atmospheres. The message of this video is like if you have a Volvo you can leave the world behind you. It shows that you can forget every problem you have and to just enjoy what you have which in this case is the Volvo. At the end of the video, fireworks are shown and he starts playing the piano. This video was like a tribute for the dance group Swedish House Mafia. As I was reading an article I saw that Volvo will be using some parts of the music video for their commercials.

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The product placement in the music video Hotline bling is very obvious. Drake is known to like to show off his own brand “OVO” and many other brands in his music videos that clock over  1,000,000,000 views yes you heard me right one billion views. So as you could probably guess brands are fighting over who gets to sponsor his next video. But Drake being the guy he is he only lets his favorite brands get spots in the videos. Such as Timber Land, Air Jordan, Moncler, and H&M all seen in this video. But the the company to get the most heat from Drake's music video Hotline Bling was Moncler. In the first half of the video you can see Drake wearing a bright red Moncler Maya down puffer jacket this started a major winter fashion trend with the jackets selling out the day after the music video was dropped. This caused people who wanted to buy the jacket have to pay nearly double the price because they were so rare to find. In the end of the winter season Moncler claims to have made $85,000,000 off the jacket alone and says if it wasn't for Drake's music video this wouldn't of happened.

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Bianca Stellato -  Telephone by Lady Gaga Ft Beyonce

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Bianca Stellato -  Telephone by Lady Gaga Ft Beyonce

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The product placements in this video are obvious for the most part, and this video is considered to be one of the music videos with the most product placements. The products being shown in this video, range from more hidden placements like D&G sunglasses Gaga wears in the beginning or the diet coca cola cans she wears in her hair, but, there are also more obvious product placements such as the guards beats by Dre computer, or the miracle whip and wonder bread used in the Kitchen scene. There was a vast range of different products being shown in this video, ranging from high class brand to everyday items.

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Lady Gaga - Telephone ft. Beyoncé (Official Music Video) ft. Beyoncé

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In this music video the company and products of Sony are presented quite often within the video. Which makes sense because she was signed to the Sony music company, so they advertised their products within and throughout her video. Within the video Britney's products were also displayed such as her putting on her own makeup forever eye shadow (0.48) and her radiance perfume.(0.40) The use of product placement here was no secret as some of the things they advertise to not make sense for properly correspond to the main ideas and themes of the music videos. This type of advertising is the same thing as selling out which is the sacrifice of artistic integrity for the sake of business.

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Britney Spears - Hold It Against Me (Official Video)

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Amara Bernier: Rock and Roll- Avril Lavigne

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Amara Bernier: Rock and Roll- Avril Lavigne

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*Song contains explicit language, product placement only occurs in first 15 seconds of video* This music video begins with very blatant product placement. Avril hears her phone ringing, and picks it up out of a glass of water to answer it. She does this while literally saying, "My new Sony phone is ringing". She picks it up out of water to show the phone is water proof, before the music starts so people will focus on it. Avril saying the product in the sentence makes it very unbelievable that she actually uses it outside of the video, and also makes the product placement very obvious. However, it is interesting to see how the phone still functions submerged in water and was most likely beneficial to Sony. The video has almost 9 million views, so many people saw what this product can do. This is most likely the most humorous product placement I have seen and definitely could have been incorporated with the video and theme a lot better, but was a good way for Sony to show what the product is capable of.

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Avril Lavigne - Rock N Roll (Official Video)

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Maria Valkanis - Adventure of a Life Time - Coldplay

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Maria Valkanis - Adventure of a Life Time - Coldplay

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In the music video, there are apes dancing and singing all around the jungle, but then they disocver the Beats by Dre speaker and start enjoying the music coming from this. They did this to advertise the new Beats by Dre speaker on a platform that would attract millions of people. It would attract millions of people because it was Coldplay's new song for their new album, they have over eleven million subscribers, and they consistently get hundreds of millions of views on their music videos.

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Coldplay - Adventure Of A Lifetime (Official Video)

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Andrea Bazan || LMFAO - Party Rock Anthem 

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Andrea Bazan || LMFAO - Party Rock Anthem 

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In the music video party rock anthem there are product placements everywhere. Within the first minute into the video we already see product placements, we see car's. Nissan, Honda, Audi, Mini Cooper etc and an Iphone at 50seconds. At 1:30 we see beats by dr.dre. The artists clearly didn't care that there product placement was very noticeable. Throughout the whole video we see different brands and products.

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LMFAO - Party Rock Anthem ft. Lauren Bennett, GoonRock

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Katelyn Turner DJ Khaled — “I’m the One” ft. Justin Bieber, Quavo, Chance the Rapper, and Lil Wayne

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Katelyn Turner DJ Khaled — “I’m the One” ft. Justin Bieber, Quavo, Chance the Rapper, and Lil Wayne

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in this music video, the product placements are no secret. Most companies attempt to hide the brands that they are advertising but in this video, the product placements are vibrant left right and center. at 0:34 the first product placement is introduced for beats headphones. Dj Khaled shows them off with a clear shot of the products logo. Dj Khalid is notorious for advertising beats headphones so it's not to surprise that he wouldn't in his new hit bringing him loads of cash. After that placement, the video cuts to it being at the scene of a party. Here the cameraman has no shame in getting extreme close-ups of the labels of the drinks and the people at the party thoroughly enjoying them. Coincidence you many think? Not only are the bottles labels clear and visible but at one point Lil Wayne picks up a bottle to take a call on it label out and for a good 8 seconds the camera focuses only on the brand of the drink. Overall I think if celebrities are going to use product placements in their music video at least try to make it discrete and maybe people would be more interested in the content of the video and the products hidden in-between.

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DJ Khaled - I'm The One ft. Justin Bieber, Quavo, Chance the Rapper, Lil Wayne

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Justin Bieber: Love Yourself (2015)
In the music video for this song, the iPhone 6s, which had just recently come out, is used for a stylish shot of the two lead characters dancing. This is the only product placement in the video, bit it is a fairly strong use. The phones are kept on screen for 20 seconds in the middle of the video. This placement showcases the screen resolution of Apple's newest phone, and even includes two different colours of the phone to illustrate how you are able to customize its look. The most valuable part of the product placement; however, is simply its screen time. Having the product in the video for such a large portion could convince fans that Bieber himself is a fan of the phone, as he used it for this artistic piece. Rather than a conventional and obvious method of Bieber simply using the phone, this approach uses the phone artistically makes the product placement seem more authentic.

The product placement starts at 2:43.

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Justin Bieber - Love Yourself (PURPOSE : The Movement)

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Justin Bieber "Confident" ft. Chance The Rapper
The product placement in this music video is found towards the middle of the song when they promote the snack Takis. Justin Bieber and a girl his is interested in are buying Takis at a convenient store. Throughout that scene, they proceed to talk about Takis and how much they love them.

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Justin Bieber - Confident ft. Chance The Rapper

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Miley Cyrus's Music Video for "We Can't Stop" features product placement for the Beats Pill, wireless speaker, and the EOS Lip Balm ball. In the beginning of the video the speaker is seen on the ground and Miley turns up the volume on it. She is also seen applying the EOS Lip balm and there are tons of them sitting on the table in front of her while she's using it. https://www.youtube.com/watch?v=LrUvu1mlWco

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Ellie Golding- 'How Long Will I Love You':
In this music video the product placement was of the Nokia Lumia 1020 phone. This phone is featured throughout most of the video and it is used to capture the many extravagant adventures the couple has together. As well, the video shows how the phones messaging works (couple connected through text), how well developed the phone camera is (couple taking pictures together). Essentially, this music video is trying to express that with this phone you can capture the most memorable moments and you can use it to stay connected with loved ones.

https://www.youtube.com/watch?v=an4ySOlsUMY

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The Chainsmokers - "Don't Let me Down" ft. Daya
The product placement in this video is very brief and at the beginning of video. The products that are in this video is the Samsung Wireless Headphones, which can be seen when the guy is sitting in the car. In addition to this another product that was showed was  Samsung's Galaxy smartphone which appears at 0:11

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The Chainsmokers - Don't Let Me Down (Official Video) ft. Daya

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At the very start of the music video, the girls are seen scrolling through instagram on their iphones. The girls are also shown using the phone for a 4 way call. The advertisement of the iphone is shown again when Sean Paul is seen walking around his house using facetime and promoting the good quality of the iphone. Throughout other points in the video they are seen using a variety of hair product brands such as the GHD hair straightener and blow dryer while they dance around the house.

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Watch Hair by Little Mix online at vevo.com. Discover the latest music videos by Little Mix on Vevo.

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Meagan McGougan             Ariana Grande - - music video 'focus', 

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Meagan McGougan             Ariana Grande - - music video 'focus', 

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In this video, the 'queen of product placement' shows off the new Samsung technology, the Samsung Note. It shows in the very beginning, where the brand is on display, and it shows one of the features on the phone, where you can write on it. The advertisement is shown again when the dancers are in a circle dancing, they are all holding up the Samsung product.(1:56-2:05) (The school restricts youtube so this is the best of the music video I could find.)
https://www.youtube.com/watch?v=kqPPSx1fHkQ