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You have applied research techniques to near professional standards working independently

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you have explained the purpose of research techniques with some illustrative examples

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https://www.youtube.com/watch?v=uooTit10rwY&feature=youtu.be

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The primary audience for the Empire Magazine would be people who are film and TV enthusiasts. This is known because of the news and interviews with cast and directors of current and classic films. The age of the audience who read the magazine would be 18-40, largely male.

In the magazine it states that the readers of the empire magazine are in employment and the percentage of this is 74%. The average age according to the magazine is 35.

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http://www.bauermedia.co.uk/uploads/Empire.pdf

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I did interviews with some people in my class to see if they had read any magazines and there thoughts on magazines. This was good as I could find out what other people think about music videos and also to give me some ideas about my magazine design.

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https://www.theverge.com/2018/4/16/17243794/avengers-infinity-wars-thanos-origin-story-marvel

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This is the start of the double page spread. I have made the city grey and added the colour to spider man so he pops out more. I have also made the text white so it helps to pop out more.

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On my front cover I made different layers for the Avengers and the Infinity War text.

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http://www.digitalspy.com/movies/the-avengers/feature/a790651/avengers-infinity-war-part-1-and-2-cast-release-date-plot-spoilers-and-everything-you-need-to-know/

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http://uk.ign.com/articles/2018/04/11/avengers-infinity-war-gets-pg-13-rating

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https://www.imdb.com/title/tt4154756/

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Why is it important for Empire/ MOJO to research to gain information about its competitors?

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Why is it important for Empire/ MOJO to research to gain information about its competitors?

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It is important for Empire and MOJO to research about there competitors so therefore they can stay on top of there competitors and also so they don't lose they audience to different magazines because Empire or MOJO magazines are behind what is trending at that moment.

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Market Research is an action or activity that is when you are gathering information about consumers needs and there preferences. This is then used in the market to show what is most popular and then what consumers buy.

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https://www.mojo4music.com/articles/mojo-presents-the-beatles-the-red-issue-1962-1966
MOJO had an interesting story/interview about the Beatles and then with the information the got they created a story out of this but whats unique is that no one else has they story when it was released apart from MOJO.

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https://www.empireonline.com/movies/news/robert-downey-jr-talks-captain-america-civil-war/
Here we see Empire interview Robert Downey Jr. about the film Captain America Civil War. They then use the quotes of the interview in there magazine. This is good because no one else will have this information.

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Primary Research is research they you would find yourself. An example of this is if you interview a hollywood star and then use the information he gave you in your magazine.

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https://www.imdb.com/
Empire could use the website IMBD as a secondary research as it tells them the latest films that have come out and the actors and also the ratings of the films. This could be useful as when EMPIRE makes there magazine they know what films to add by seeing which is more popular.

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https://www.billboard.com/charts/hot-100
Mojo would use the website billboard as it tells you the hottest and top trending songs. Mojo would use this for there magazine so they know whats the hottest song at that time and so when they make there magazine they know what music to add and make the front cover.

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A form of secondary research can be internet searches an example is if Empire wanted to find out the top 10 films of the year they would go online and find the information. Secondary research is when you use other peoples research.

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These magazines would find the ABC Website useful because it is trustworthy and also you know what the standards are for the website so you know that your magazine is protected to a professional standard. You can also see how your rivals are proforming on the website

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ABC helps to delivers a stamp of trust on the media industry. They set an industry-agreed standards for media brand measurement across print, digital and events. They also help to verify data, processes and good practice to industry standards.

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Quantitative Research is the investigation of a phenomena this is via a statistical and mathematical or computational techniques. This objective of the research helps to make the result better and more clearer.