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What I look forward to in the Introduction to Digital Media class is to be able to gain and develop new skills, that I will be able to utilize in other classes. Also being able to express my personality through different assignments.

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This mind map was created to develop ideas based around my promotional video for the board game 'Moneopole.' Creating this mind map helped me think about my idea on a deeper level, with questions such as, "who the advertisement would be targeted to", "when would you play the game" and "why could Monopoly ruin friendships". These questions will help create the approach that I work towards in my final product. The target audience that this advertisement will be created to appeal to is children, young adults, families, even elderly . You would play the game at a friends house, so that is where I will base the video. Finally Monopoly could ruin friendships if "player 3, lands on player 1's property and does not notice, but player 2 tells player 1" - (found in the Mind map). So I will use these ideas in my promotion.

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Week 3: Journal - SONGS FOR ADVERTISEMENT: 

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Week 3: Journal - SONGS FOR ADVERTISEMENT: 

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I will need to create a "sound for my brand" (Argo 2018, p.97), I will do this by having a little tune at the end of my promo video when the 'Moneopole' branding appears at the end. This will make sure that viewer will link the sound with the brand, as it can "cognitively affect product evaluations" (Argo 2018, p.97). The other music I will use in the promo video will be used to create emotion from the audience and allow them to understand how the character feels.

SONGS FOR ADVERTISEMENT:

1. (Playing Monopoly) at beginning: Happy, peaceful sounding song - to create a family friendly looking set up, so the audience feels calm.
2. (When one of the actors gets angry and flips the Monopoly board:
Dubstep, aggressive sounding song - to really show the audience the anger and frustration in the actor.
3. When they come back and play 'Moneopole' - the same happy and upbeat song that was playing in the beginning - to show that the angry actor was happy to come back and play the game, and that it calmed them down again.
4. Have a little tune at the end that will be the 'brands sound' (Argo 2018, p.97).

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In week 4's  we had to complete an activity about creative problem solving. We had to ask questions of how we could think differently about the message we want to promote as, "effective advertising persuades the audience" (Usman 2018, p.77).  I will persuade the audience through the meaning, context, learning, humor, solution and points of view.
> Meaning - That friendships are hard to find so do not ruin them by playing a board game that can destroy that friendship.

THINKING DIFFERENTLY:
> Context - this advertisement could be useful, as it could save friendships.
> Learning - Monopoly ruins friendships
> Humor - The humor in this ad, will be the fact that most people have played Monopoly before and will understand the exaggeration, of the frustration the game causes.
> Solution - Do not play Monopoly, go and play 'Moneopole,' as the game is just like Monopoly only in the end you still have friends
> Points Of View - For the point of view of the audience, they will be able to think about how Monopoly is a very relationship damaging game - even though the promo video I create will over exaggerate, it will still have a sense of truth. So the audience would want to buy my game.

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Monopoly usually creates there advertisements showing that it is a fun, happy game you can play with the family. Therefore, I will create my promotional video to contradict what they try to make the boardgameseem.

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Listing 80 possible promotional ideas allowed me to think creatively and plan out what possibilities there are and how I would advertise each idea.
In the end I chose the idea which is based around Monopoly, "Monopoly ruins friendships.' I believe I will go for a comedic approach when I create my final product, as it is a technique many advertisements have now employed. "Marketing mass communicators increasingly have employed humor as the motivational basis for their persuasive appeals" (Sternthal and Samuel Craig 2018, p.12).

80 PROMOTIONAL IDEAS:

1. Adelaide tourism

2. Sunglasses

3. Pet shop

4. Nike

5. Why chocolate is good for you

6. Typo

7. Novo shoes

8. Hire a photographer to take an athletically pleasing Instagram photo for you (made up company)

9. Sephora makeup

10. Shawn Mendes music

11. Travel company

12. How to make friends (made up company)

13. Ice cream

14. Rising Sun Pictures

15. A kind of Lego that doesn’t hurt when you step on it (made up product)

16. University of South Australia

17. Ikea

18. A gel that replaces a hairdresser, you put in your hair and it creates different hairstyles for you (made up product)

19. Cake decorators (made up company)

20. Speakers

21. Monopoly ruins friendships (made up company)

22. Art supply’s

23. Gym memberships

24. Nutella

25. Pillows that you can set an alarm in (made up product)

26. Hire a house for a day, so when you want people to come over you can show them how successful you are… (made up company)

27. Party planners

28. Public toilet cleaners, a product that sprays the cubical with soap, scrubs everywhere and then dries it for you (made up product)

29. Barossa

30. Make up products that remove blemishes (made up product)

31. Buy your own fresh air in a bottle (made up company)

32. $5 flights to overseas destinations (made up company)

33. Adidas

34. Buy yourself good luck (made up company)

35. A product that you eat makes everything healthy taste like deserts and ‘yummy food’ and all the unhealthy foods taste disgusting (made up product)

36. Burnside Village

37. Photo booths

38. Canon cameras

39. A shower head that dries your hair for you after you wash it (made up product)

40. A app that writes whatever you tell it to in whatever format you want (made up product)

41. Chauffeurs

42. Children’s party entertainers

43. Singing telegram

44. Wall murals company (made up company)

45. Lipstick that really lasts 24 hours (made up product)

46. Mermaid tales

47. Mute button that allows you to mute people in real life (made up product)

48. Coffee

49. Wigs

50. ‘One of a Kind’ children’s book, a book I created for my year 12 design class

51. Why Apple is better than Samsung

52. Portable make up room

53. Portable house that you can live in – soak it in water and it transforms into a life size house (made up product)

54. Ebay

55. Shape shifting product (made up product)

56. Disney

57. Wobbler fitness pro for weight loss (made up product)

58. Product that helps stop mental breakdowns (made up company)

59. Dogs are better than cat’s awareness

60. Healing crystals that can heal everything! (made up company)

61. Candy shop

62. Technicolour

63. Hammocks

64. Hire your own personal assistant (made up company)

65. Toilet paper

66. Real estate

67. Pools

68. Dolan Twins merchandise

69. Slam man boxing

70. Knitting for dummies book

71. Mimco

72. Youth (made up product) that is meant to keep you forever young

73. Apple products

74. Hire a wife (made up company)

75. Florist company

76. Swarovski crystals

77. Hammocks

78. Tissues – ‘you’ll have no issues with ………. tissues’

79. Neon signs

80. Hire a body double (made up company)

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1. Brian Sternthal and C. Samuel Craig (2018). Humor in Advertising on JSTOR. [online] Available at: https://www.jstor.org/stable/1250353?newaccount=true&read-now=1&seq=1#page_scan_tab_contents [Accessed 11 Mar. 2018]. - This source helped me to better understand how to use humor in advertisements and why it's important.

2. Jennifer J. Argo (2018). The Sound of Brands on JSTOR. [online] Available at: https://www.jstor.org/stable/27800828?read-now=1&refreqid=excelsior%3A39f97fcf0dc20fd50da144e69972d6c0&seq=1#page_scan_tab_contents [Accessed 9 Mar. 2018]. - This source allowed me to better understand how sound is used to engage the audience and how creating a sound for your brand makes the audience remember the brand.
3. Usman (2018). [online] Available at: https://pdfs.semanticscholar.org/8823/6fa87fa73bf628ff57b9787ea5c7e4030eb8.pdf [Accessed 4 Apr. 2018]. This source allowed me to better understand how important advertising really is.

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Week 5: Journal - CREATING A VISUAL PRESENCE

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Week 5: Journal - CREATING A VISUAL PRESENCE

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Audience:
The audience I will try and appeal to is children, young adults, families, board games, like 'Moneopole' can be played by anyone. All genders, all ages and status is not a factor, as long as you can buy the board game. I will capture there attention by using humor and music.

Tone:

The tone at the beginning when the people are playing Monopoly will be happy and peaceful, they will be sitting in the bedroom on the ground. As a casual setting adds a relaxed vibe. Then one of the actors will get angry because, player 3, lands on player 1's property and does not notice, but player 2 tells player 1. Player 1 then asks for the money the owe and player 3 gets angry and flips the Monopoly board. Then the tone will become aggressive, everything will change to being in slow motion and flick back and forth, creating a dubstep look and feel. Then player 3 will walk out and slam the door shut behind them, leaving player 1 and 2 in shock. They then call player 3 back in to play 'Moneopole' and you see the player walk back into the room. It all goes back to having a calm and happy tone, to try and sell the product 'Moneopole' to the audience.

I want the audience to remember the ad, as in the beginning it's all normal and almost boring. Then, there is a sudden change in tone and the audience would want to keep watching, as I grabbed there attention and then in the end I want them to think about Monopoly not being that fun, as it does make people angry. Then they will want to go and buy the product I'm promoting, as it has a funny and memorable ad.

The colours I will use will be light and relaxing in the beginning, using neutral tones like nudes, white, cream and soft colours., to create a relaxed family friendly vibe. Then in the middle (the aggressive part), I will have less exposure, have strobe lighting and make it darker, to create a sense of anger and frustration. Then it will go back to the neutral tones, to show that 'Monopole' calms people, and is like Monopoly - just a bit better.

I will use bold, sans serif fonts in my promotional video to create a bold look, because that will better engage the audience.