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It is using a sad picture of a dog to make the costumers emotional and convince them.

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It has facts about the products.

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It is using a famous basketball player to make the public believe what they are saying

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This video shows facts and a person using a person who talks about the product and convince them by making him look like he knows what is he talking about.

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This video makes the audience feel touched and convince to buy their product by showing the little kid's pure feeling of sending a letter to his dad who is far away and the gentle neighborhood that sends those letter to his dad, receive packages with letter for the kid and throwing them to his yard.

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the first two women were

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People like Daddy yankee and he is famous so everyone will take pepsi as a positive product

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At first people look at him like he is out of his mind for waisting his money, time, energy for the other ones. But in the end he turns to be getting emotions that money cannot buy so he end up winning.

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Best Advertisement ever-Winner of Best Ad 2014

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Video Commercial using fear and guilt appear

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Video Commercial using fear and guilt appear

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The commercial shows how dangerous drinking and driving could be and why people should't do it.