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This commercial taps into ethos, pathos, and logos. Logos was used because of the statement "every 60 seconds...". Ethos was used by the organization being known to save animals in very bad situations. Pathos was used because of the sad puppy in the ad.

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This ad taps onto ethos and logos. The logos in very prominent in the paragraph at the bottom. it provides a large amount of information about the product and the technology in the product that makes it better than ever. The ethos is being used because Apple is seen as a very reputable company. People trust the company and therefore trust that its a very good and better product.

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This ad seriously tap into pathos here. It taps into a mans libido, his need to prove his own manliness. This ad is taking advantage of that need by making these shoes seem a necessity in order to be a "real man".

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This ad is an example of logos by using fact that reassures the audiences take on trafficking by including the percent and example of trafficking. Pathos is also involved by the women in the picture hunched over and makes the viewer feel sad for this women taking part in the trafficking.

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this commercial show the strategy pathos by using a child and a puppy and showing the journey they take with the 2014  chevy in the background. This shows the emotion a viewer will have when seeing children and animals together.

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this shows evidence of pathos by including a teen girl with a fish hook in her mouth because a picture of any child invokes emotion. Also there is some logos by stating that the average smoker smokes about five thousand cigarettes a year

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Comercial Garnier A1 Publicidad en México

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Garnier - Fructis "Damage Eraser" System TV Commercial (Fall 2015)

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Featuring Georgia May Jagger DISCLAIMER: I DO NOT own this video. No copyright infringement intended. For viewing enjoyment purposes only. For more information about the content of this videos please visit: garnierusa.com

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The purpose of this ad is to show that this foundation will make your skin look clean, clear, and lightweight.
Ethos: The “credible” actor in this commercial is Taylor Swift who is a famous song artist. She is gorgeous and has beautiful skin. To viewers, it looks like she uses Covergirl so that is why her face is all clean, clear, and feels lightweight.
Logos: The commercial declares that they took out a “heavy synthetic” that the makeup claims that give makeup a “heavy feel”, a feeling the user will not like. In addition, the brand puts in natural product like cucumber to give it a natural feel.  In addition, Covergirl claims that the foundation works better than another makeup brand’s $180 foundation.
Pathos: This makes the audience want to buy Covergirl’s products because they want to be as pretty and famous as Taylor Swift because she uses this product. It conveys the feeling of confidence because of the colors, music, and actions portrayed in the commercial.

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Logos: The commercial lists the ingredients that are suppose to strengthen and repair your hair strands.  There is also a portion in the commercial were it states that hair becomes 3x stronger vs. untreated hair.
Ethos: Ethos was used through out he video when it came to the visuals and the different hair types presented.
Pathos: This was used in the very beginning of the commerical when the narrator was talking about how much we as women love to color and play with our hair.