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the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.

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http://www.hudl.com/_/1EGiML

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http://youtu.be/FHmDKcMvxxAhttp://youtu.be/FHmDKcMvxxA

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https://youtu.be/LEMmtb6zgEM

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https://youtu.be/hb-7XuTKIXc

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the quality or power, esp in literature or speech, of arousing feelings of pity, sorrow, etc

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the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.

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appeal to emotion

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the quality or power in an actual life experience or in literature, music, speech, or other forms of expression, of evoking a feeling of pity, or of sympathetic and kindly sorrow or compassion.

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Logos is a Greek word meaning logic. Logos is a literary device that can be defined as a statement, sentence or argument used to convince or persuade the targeted audience by employing reason or logic. In everyday life, arguments depend upon pathos and ethos besides logos.

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Logos is a literary device that can be defined as a statement, sentence or argument used to convince or persuade the targeted audience by employing reason or logic.

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Allstate Mayhem Commercials Satellite Dish

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Fast Food Trash Bag Commercial Allstate Mayhem

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Ad Marketing Strategy for Marketing Consulting Branding Campaign

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Allstate Mayhem Bugee Cord Thomas Insurance Group

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a quality that evokes pity or sadness.

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a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.

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facts and logic what is there not to like about logos

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a quality that evokes pity or sadness.

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https://youtu.be/O9AdcSY1CZU

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:  the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution