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I used the same shade of pink through out my ancillary work which was dd8988.
I wanted to keep it simple so I did. I made sure everything was crisp and sharp so it looked as professional as possible. I followed the convention of a digipak by only using 3 fronts to make sure the text looked whole.

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In Ellie's video for Army the black and white effect is used throughout. This creates the feeling of looking back on a memory. Black and white also creates a subtle feel of integrity and truth as it shows life with out all of it's colour butit still looks as great maybe even better. This was the feel we were going for in our video as it allows the audience to focus on the music and singing for a moment.

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Uploaded by Candi A2 Set One on 2017-01-30.

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I decided to use photo i took myself on the Iphone 7 as buttons for my website similarly to ellie gouldings website where she has multiple photos you can click on to see some of her memories of the past year.

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Pop videos do not usually have a narrative as they are structured around the song itself which does not follow a narrative.

In most videos the fourth wall is broken as the artist interacts with the camera through eye contact and body language. This makes the audience feel as though they are watching a performance.

The artist is commonly used as the narrator and character in the video.

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'Borrowed Time' by Frances was the song we used for our music video. I decided to take some inspiration from the artist herself.

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This is the home page of my website sophiextra.webly.com

I decided to have a clear image of the artist on the home banner in the same outfit that is worn in the photos used for my digipak to show synergy and make sure that the audience would instantly know the two are linked. I went with bold light pink text reading 'Chase' which is the album name to attract the eye of the reader. I chose to use a larger font for the album title that for the artist name because the reader would have most probably come across the website through the video or digipak.

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Using a black and white filter in the chorus of our music video was one of our best ideas. This effect allowed us to create a strong structure to the video and make sure the chorus did not get lost behind the bright colours seen in the verse.

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Here are some of the angles used in our video to follow the conventions of a pop video.

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When creating our video we took a lot of inspiration from Ellie Goulding. The use of multiple angles was something i wanted to recreate in our video.

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This is similarly seen in Taylor Swifts - Shake it off video. She continuously makes eye contact with the camera making it feel as though you are watching a live performance of hers.

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Repetition of close ups/ medium close ups

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Repetition of close ups/ medium close ups

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There are a lot of close shots in our video, this choice was made because we wanted the audience to feel as though they could get to know the artist throughout the video. Having the artist close to the camera allows the audience to pick up on small personality traits and reactions.