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Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan,Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse

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In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.

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Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.

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Nike produces a wide range of sports equipment. Their first products were track running shoes. They currently also make shoes, jerseys, shorts, cleats, baselayers, etc. for a wide range of sports

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Nike's world headquarters are surrounded by the city of Beaverton, Oregon

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Nike Inc. will buy back $8 billion of Nike's class B stock in 4 years after the current $5 billion buyback program is completed in second quarter of fiscal 2013. Up to September 2012, Nike Inc. has bought back $10 billion of stock.

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In June 2015, Nike signed an 8-year deal with the NBA to become the official apparel supplier for the league, beginning with the 2017–18 season.

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The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971.