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A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.
Source by http://www.businessdictionary.com/definition/strategy.html

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A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.(BusinessDictionary.com, 2019)

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"Corporate strategy is the pattern of decisions in a company that determines and reveals its objectives, purposes, or goals, produces the principal policies and plans for achieving those goals, and defines the range of business the company is to pursue, the kind of economic and human organization it is or intends to be, and the nature of the economic and non-economic contribution it intends to make to its shareholders, employees, customers, and communities. (pp.18-19)."
- Kenneth Andrews, The Concept Of Corporate Strategy, published 1971

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A designed plan of actions that are implemented ina correct manner to achieve a long term goal

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Strategies exist at several levels in any organization and firstly strategic analysis after strategic choice and we have implementation

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1 creating a strong infrastructure for  commerce: www.forbes.com 2016
2: global growth
3: special promotion days
4.Has expanded into personal finance,games,videos.Alibaba was picked by Beijing to set up China’s first privately financed bank.
Businessinsider.com 2014
5.alibaba’s special innovation for building an ecosystem:a community of organisms interacting with one another and the environment.
6.cooperating with the other companies in the related areas
Zheng M, 2018, Alina sand the future of business

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1 enhance the brand loyalty by prime or membership methods and also for convenience aspect
2. Develop the AI technology
3. Amazon web services(AWS) and it starts with startups and developers and now expanded to million of customers

Profitworks, 2015

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The ecosystem of Alibaba linked buyers and sellers of goods. As technology advanced, more business functions moved online—including established ones, such as advertising, marketing, logistics, and finance, and emerging ones, such as affiliate marketing, product recommenders, and social media influencers. And as we expanded our ecosystem to accommodate these innovations, we helped create new types of online businesses, completely reinventing China’s retail sector along the way.Also, Alibaba today is not just an online commerce company. It is what you get if you take all functions associated with retail and coordinate them online into a sprawling, data-driven network of sellers, marketers, service providers, logistics companies, and manufacturers. In other words, Alibaba does what Amazon, eBay, PayPal, Google, FedEx, wholesalers, and a good portion of manufacturers do in the United States, with a healthy helping of financial services for garnish.  

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The ecosystem of Alibaba linked buyers and sellers of goods. As technology advanced, more business functions moved online—including established ones, such as advertising, marketing, logistics, and finance, and emerging ones, such as affiliate marketing, product recommenders, and social media influencers. And as we expanded our ecosystem to accommodate these innovations, we helped create new types of online businesses, completely reinventing China’s retail sector along the way.Also, Alibaba today is not just an online commerce company. It is what you get if you take all functions associated with retail and coordinate them online into a sprawling, data-driven network of sellers, marketers, service providers, logistics companies, and manufacturers. In other words, Alibaba does what Amazon, eBay, PayPal, Google, FedEx, wholesalers, and a good portion of manufacturers do in the United States, with a healthy helping of financial services for garnish.  

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Ming Zeng (2018) Alibaba and the Future of Business [online] Available at: https://hbr.org/2018/09/alibaba-and-the-future-of-business [15 May 2019]

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Amazon already has a significant growth on online grocery shopping.Amazon acquire Whole Foods.In 2005 Amazon Prime: is a paid subscription service offered by Amazon that gives users access to services that would otherwise be unavailable, or cost extra, to the typical Amazon customer. This includes free two-day delivery, Two hour delivery for a fee through Prime Now, streaming music and video.In March 2007 AmazonFresh: is a subsidiary of the Amazon.com American e-commerce company in Seattle, Washington. It is a grocery delivery service currently available in some U.S. states, London, Tokyo, Berlin, Hamburg, and Munich.(Digital Trends, 2019)Amazon Prime Pantry is a service of Amazon.com available only to Amazon Prime members that packages everyday non-perishable grocery store items into a single box for delivery for a flat fee. The service is available in the United States, the United Kingdom, Germany, Austria, India, Japan, Italy, Spain, and Franc.(Johnson, 2019).

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Amazon already has a significant growth on online grocery shopping.Amazon acquire Whole Foods.In 2005 Amazon Prime: is a paid subscription service offered by Amazon that gives users access to services that would otherwise be unavailable, or cost extra, to the typical Amazon customer. This includes free two-day delivery, Two hour delivery for a fee through Prime Now, streaming music and video.In March 2007 AmazonFresh: is a subsidiary of the Amazon.com American e-commerce company in Seattle, Washington. It is a grocery delivery service currently available in some U.S. states, London, Tokyo, Berlin, Hamburg, and Munich.(Digital Trends, 2019)Amazon Prime Pantry is a service of Amazon.com available only to Amazon Prime members that packages everyday non-perishable grocery store items into a single box for delivery for a flat fee. The service is available in the United States, the United Kingdom, Germany, Austria, India, Japan, Italy, Spain, and Franc.(Johnson, 2019).

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Amazon and Alibaba are both e-commerce giants operating largely without physical stores. Amazon dominates the American shopping space, while Alibaba does the same in China. Amazon sells products directly while also serving as an intermediary for other sellers, taking a cut of the sale

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Amazon and Alibaba are both e-commerce giants operating largely without physical stores. Amazon dominates the American shopping space, while Alibaba does the same in China. Amazon sells products directly while also serving as an intermediary for other sellers, taking a cut of the sale

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Amazon has much more revenue than ali
Reasons
1.Amazon is involved in direct sales and own its own warehouses.
2.Amazon operates on a managed online platform that looks similar to a traditional store but stays online: repricerexpress.com
3.the company size of amazon is much larger than Ali and it has more services, and also higher employee count, Amazon’s operates in more countries than Ali, it also has more direct traffic tools, what’s more, more people trust amazon
Dunne C, 2018, Amazon vs alibaba

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The strategies used by Alibaba, has greatly has impacted the company and has helpped them evolve over the past 10 years. Alibaba Group's primary product is their E-commerce portal – Alibaba.com. This portal has the distinction of being the world’s largest business to business portal.Alibaba captured the business to business market and is currently the leader.
The Alibaba group ventured into different fields:
the Alibaba group also launched Taobao which is the Ebay.com equivalent of a Business to consumer E-commerce store. It is the largest E-commerce store in China and the 2nd most visited website in China. Alibaba.com, Juhuasuan, Alipay, China Yahoo, Autonavi, Cloud computing, Alibaba Pictures
https://www.marketing91.com/marketing-mix-alibaba/

Alibaba is known to promote its E-commerce portal digitally.
1.    Within China, Alibaba promotes its products by Hoardings, digital advertising and sales promotions , it uses television, print and radio.
2.    Outside of China too, it has started TV ads which mainly target is as a B2B business portal and a bulk product supplier.
https://www.marketing91.com/marketing-mix-alibaba/

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“Relentlessly focus on customer experience by offering our customers low prices, convenience, and a wide selection of merchandise.”

- Leveraging technological capabilities like high-performance transactions systems, complex rendering and object caching for business success.

- Patented and popularized “one-click” selling and introduced same day delivery.

- Communications strategy: to Increase customer traffic to their websites and create awareness of products and services.

- focus on non-retail product lines such as cloud based services.

- Amazon Fashion, Amazon Web Services, Kindle e-readers, Echo, Alexa, Amazon Prime.

- Partnership or acquisition with a range of companies in different sectors.

Ref: Marcus, J. (2004) The New Press, New York, NY., SEC (2008), Company press releases, Amazon Annual Report (2011), Round, M. (2004) Presentation to E-metrics, London, May 2005. www.emetrics.org.,Management Study Guide, ISO 2001:2015 Certified, www.managementstudyguide.com.

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Alibaba captured the Business to Business market and is currently the leader. It operates on a number of eCommerce sites aimed at different types of sellers. However, Amazon focuses more on the Business to Consumer market. A major portion of Amazon’s revenue comes from electronic products and merchandise and digital media content.

Alibaba isn’t involved in direct sales and does not own any warehouses like Amazon. They simply help small businesses and branded manufacturers reach consumers. Amazon operates on a managed online platform that looks similar to a traditional store but stays online. It exercises control over customer experience.

Alibaba looks profitable, but the company is facing strong barriers in finding new customers and adapting to new economies. Amazon has already recognized the fact that to compete with Alibaba in China, they need to invest a huge amount of money and has pivoted away from China to focus on other prominent regions.
Alibaba shares have gained 63.97% in the past twelve months and 146.15% over the last two years, while Amazon’s shares have gained 67.76% and 121.44% over the same period.

Collective entrepreneurship helps Alibaba become rich by turning hundreds or even millions of people into entrepreneurs, lifting them out from poverty, and making some of them rich, too.This model works particularly well in countries like China, which is by far the largest internet market in the world — twice the size of the U.S. market.

While Amazon is much more innovative, Alibaba has huge growth potential in their own home turf, but its strategy can be easily copied by any other budding company. Amazon has the competitive advantage.

Finance.yahoo.com 5/4/2018, Finance.yahoo.com, Panos Mourdoukoutas, Professor, Department of Economics at LIU Post in New York, Moneycnn.com, https://www.repricerexpress.com/amazon-vs-alibaba-winning/