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the developers fill out a questionaire about the game they are releasing, and the system will rate the game depending on the answers to the questionaire

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John Falzone

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Patricia E. Vance

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ESRB begins assigning Interactive elements to physical(e.g.boxed)games, including In-game purchases and users interact

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rating summaries are introduced along with ESRB's mobile website

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the rating E10+ was introduced for games meant for ages 10 and up

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rating kids to adult was changed to everyone