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-The black, gold and white colour scheme of the cover gives off a much more mature tone to the film than other combinations of colours would. This shows that the cover is intended to attract a more mature audience.
- The positioning of actors Alec Baldwin and Meryl Streep let the audience know that these are the two main characters of the film. Furthermore, the relaxed expression of the main male character as well as the sheepish expression of the main female character combined with environment the two are in (bed)let the target audience know that the film's plot will in some form be based around a romantic and intimate relationship between these two characters. The name of the film as well as the small text underneath further reveal the general plot of the film.
- The back side of the cover reveals even more of the film's plot to the audience, the combination of the blurb which introduces the other key character of the film (played by Steve Martin) the variouss shots from the film both feature him bring the general plot of the film full circle. This subtle placement can also attract fans of the actor while the two main actors with the bigger fanbase can be used to attract the greater audiences.
- This film cover seems to target a more mature audience from the ages of 35 to 50.

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-The warm golden yellow background of the cover reflects the warm loving mood of the entire film.
- The front cover features the two main protagonists. Furthermore, these two characters are meant to fallen love in the film which makes the enamoured facial expression of the female character in the direction of the male character all the more loving and meaningful.
- The lack of images as well as text on the front cover mirrors the serene and simple tone of the film as well as the movie's plot line which focuses mainly on just the two characters within the wide range of characters within the film.
- The cover is littered with multiple flowers, this mainly reflects the time period of the film in which flowers a seen as the standard from of beauty.
- The placement of actress Keira Knightly in front of actor Matthew Macaeyden on the front cover, as well as her centralised positioning within the collection of different shots on the back cover indicate to the audience that she is the main character.
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-The colour red is a symbol reminiscent of love, furthermore the actual title of the film is 'love actually', with the word love coloured in red. The colour red is also another representation of love.
-The red bow wrapped around the DVD cover tells the audience that this film is set during the Christmas period.
The red and white colour scheme reflects the Christmas setting.
-The red bow wrapped around the DVD cover makes the cover seem like a Christmas present
-The special features tag also adds to the theme of a Christmas present by looking like a name tag for a Christmas present.

# data[].attributes.body
- The way the cover is presented as a family photo already hints to fans of the previous movie. The family photo includes two additions to the previous movies which come in the form of the parents of the character played by Ben Stiller.
- The facial expression of the characters as well hint to a part of the plot within the film. The scornful expression of the father (played by Robert DeNiro) is a reminder to fans of the previous film of the relationship between the different characters in the film.
- The placement of the cat and dog in front of the family photo indicates to the audience that there will be some form of conflict between the characters.