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- The colours used are conventional for the theme horror and mystery
- red and black are used to display connotations of blood and darkness, this fits in with the genre
- the medium shot of the characters facial expressions display how she is in fear and shock
- she clings on to her son for comfort which immediately shows how terrified she is, the fact that her sons face is partly shown is an enigma code in order to create mystery and suspense.

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- Media language has used visual codes like the colours red and black which have connotations of blood and darkness, these connotations will display a suspense and tension effect.
- Both of the characters facial expressions portray distress, from the suspense, the audience may get the idea that the characters are going through conflict.
-The extreme close up of the women's face is effective as her facial expressions show fear , which immediately tell us that the story-line is full of tension and suspense.

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The main intention of the DVD cover is to attract the audience of age 30-49, the front of the DVD cover, should include the little boy in an isolated dimmed place, with the title 'MISSING' In large font (capitalised) 'LOST IN THE CITY' in a quite smaller font. The purpose of the fonts being capitalised is to add to the urgency of the little boy needing to be found, the writing will be in white in order to contrast with the dark background. Enigma codes like 'disappeared within seconds' the use of enigma codes creates tension and mystery; the audience may be influenced to know what the story line is. it is an emotional topic that parents will find devastating, this is the reason why this story line will suit the target audience's interests.
The suitable codes and conventions that will suit the story line is the plot being based in the city, and also in an isolated place. London is a very large city, sometimes full of crime and the target audience are able to relate to this, in addition the isolated place creates suspense which suits the mystery genre. Steve Neale's theory supports this point by saying '' that genres all contain instances of repetition and difference, difference is essential to the to the economy of the genre'
There will be  thumbnails, to represent the story line (at the back of the DVD cover)The  thumbnails will contains shots of : the brother and sister watching tv where everything is at a calm state, there will be a shot of the boy by himself or answering to a knock on the door, this is the rising action of the story. There will be a shot of the sister looking devastated and searching for her brother(2) there will also be clues, this is to be compatible with the mystery genre. A clue that will be added to the thumbnail is the boy's the brothers shoe on the floor.

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The layout of the poster should include a dark background, with writing capitalised in white 'LOST IN THE CITY' the purpose of this convention was to attract potential audience with the capitals and darkness. The text will be in red and say 'what hides within the dark...' the use of this enigma code create suspense and ideas running through the audiences head. The image should be an extreme back ground of a city and a worried looking mother or sister and her brother or child in the circle but looking faded away. the purpose of this convention is to add meaning to the story line.

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The banner should have a dark background, the text should be capitalised and in a serif font white 'LOST IN THE CITY' the release day should be at the bottom of the title. The logo of the production company should be at the bottom. image of London city and the main character should be in the middle either side. Visual codes will be used to captivate the readers attention, the extreme long shot of the city and medium shot of the character will give audiences ideas of the movie. The theme of city will allow the audience to relate on the concept of the movie.