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I think the negatives will outweigh the positive in this scenario. For one, there would be a very high price which would be hard for the university to afford. It may also be hard for the students to learn from a robot.

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No as:
The users would potentially would not want to use it as you loose human interaction and the robot does not provide experience in the subject they would be teaching. However the customers (bu) would see it as a money saving solution.

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Targeted advertising on social media
Adverts on search engines
Ted talks
Technology TV shows

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Promoting on social media on specific pages that relate to students such as overheard at bu
Internet cookies to track peoples searches to promote the robot to our target audience
Internet ads on sites like ucas and unidays

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Price:
The price would be quite high as the development cost would be a lot. There would also be a lack of competition so you could charge a high price.

Promotion:
Promote at educational fairs and give free trials to universities. Promote on social media to spread awareness of the product. Open lecture for students to attend with the Robot.

Product:
Could be easier updated so if new information is found out it can be downloaded straight away. User feedback to help improve Robot.

Place:
Robots can be placed in lecture halls around universities.

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Product -
can make several variations based on the features the robot would have.
Can expand and make robots for other industries such as a domestic robot
Price -
If the robot can teach several units  or courses  it can replace lecturers saving money in the long run however there would be a high initial start up cost.
Promotion -
Promoting the robot on social media and tv. The robot can do several presentations instead of someone presenting the robot.
The robot can be used to help at open days.
Place -

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The setup costs for universities are extremely high, to the point where lower costs long term may not even be an incentive.

The robot doesn't have ' emotional experience' and is only referring to outside information, whilst a teacher/lecturer does have experience with talking to students giving them an advantage. Essentially the robot won't be able to teach the students the way a human can.

However the robot will never be late, be sick, strike or take time off which are all things human staff have to do.

Additionally it makes for a good USP to have a university with robot lecturers to teach the students.

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Personally I would say no.
Don't really like the idea of robots never mind a robot thats teaching me.
Invest into Student support instead, teaching is already pretty good.

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advertising to specific users on social media

advertising on science and tech related websites

Search engines

product blog

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Social Media:
BU social media.
Age ranges/target consumers.
Search Engines:
The Golden Triangle.
Internet Marketing:
Website dedicated to the Robot and information regarding it, demonstration videos included.
Demonstration videos uploaded to video sites/educational forums.

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product: high quality product focus on customer expectations
and feedbacks

price: price will be high in order to keep quality excellent.

place:company has many offices on important locations in order to be in contact with customers.

promotion:advertising on technology events and trials and social media advertisements

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Product:
Constant development of products using reviews and feedback.
Expand to different subject areas/different consumers e.g. workplace/military.
High quality product
Price:
Price reflects high quality state-of-the-art technology.
Cheaper than the long term costs of a lecturer's employment.
Promotion:
Social media.
Demonstrations - In class for students and separately for Board members/staff.
Place:
Physical robot in classrooms/lecture theatres.

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•Based on your overall business feasibility research and analysis outline how you will approach the market with this new BU business venture, including:

•Product: product development and life cycle strategies.

•Price: rationale and strategies.

•Promotion: advertising channels and strategies.

•Place: distribution and channel management.

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•Should BU invest in the robot? Why or why not?

•Regardless of their investment in the robot, do you have any other solutions to propose?

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•Furthermore, discuss the technology-related marketing techniques you will choose and decisions you will make with regards to marketing your robot, such as the involvement of social media, search engines, and internet marketing.