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A clear example of how digital technology adds value to a core product can be seen in language learning. The core need is the ability to learn and understand a new language, which has traditionally been fulfilled through physical tools such as textbooks, worksheets, and classroom instruction. Digital innovation enhances this core product by making learning more accessible, engaging, and personalized. Applications like Duolingo transform the experience by offering interactive lessons, instant feedback, gamification, and the flexibility to learn anytime and anywhere. As a result, digital technology not only delivers the same fundamental value as traditional methods but also increases user motivation, convenience, and efficiency, creating a richer and more effective learning experience.

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Core Product

Transportation (getting from A to B)

Convenience and mobility

Environmentally friendly driving (reduced emissions)

Actual Product

Electric car with battery and motor

Sleek design and touchscreen dashboard

Range (miles per charge), speed, safety features

Augmented Product

Warranty and servicing

Charging network access

Customer support and software updates

How Digital Adds Value

Over-the-air updates → car improves over time (like a smartphone)

Autopilot features → assisted/self-driving capabilities

Mobile app control → lock/unlock, track location, preheat car via phone

Data & personalization → learns driver preferences

Navigation optimization → suggests routes based on battery and charging stations

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In the above infographic; you can see the PRODUCT, you can see some CORE ELEMENTS, some EXTENDED/AUGMENTED ELEMENTS and the impact of DIGITAL to the PRODUCT.

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I chose Puma sneakers because they are a good example of a company that not only creates a good physical product, but also develops in other areas, digital, social, creating new areas of development and not losing ground to other players in the market.

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Красная и Черная Современная Обувь Распродажа Facebook Магазины Продукт

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The ASICS GEL-Nimbus 26 represents a sophisticated shift from a traditional running shoe to a comprehensive performance ecosystem. At its Core, the product delivers essential physical value through advanced mechanical engineering, featuring PureGEL™ technology for superior shock absorption and a breathable knit upper for ergonomic support. This core layer focuses on the immediate physical benefit: a comfortable, high-performance running experience.

The Extended Product layer enhances this value by offering specialized services that build brand trust and longevity. This includes premium care kits, access to podiatry consultations, and a VIP warranty system, ensuring the consumer feels supported long after the initial purchase. Finally, its Digital Value integrates the shoe into the user's lifestyle through the ASICS Runkeeper ecosystem. It provides AI-driven gait analysis, mileage tracking to alert users when the foam has reached its limit, and a virtual community for global challenges. This synergy between the physical build and digital intelligence creates a holistic product that not only protects the runner but also actively coaches and connects them.

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Core and augmented elements of an online course

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Core and augmented elements of an online course

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Since I'm working in the field of education, i chose the topic online courses.

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Value Proposition of an Online Coaching Platform - visual selection (2)

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make an infographic on an ipad. make sure it includes core and extended product and what digital value it might bring

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1️⃣ Core Product → Manfaat utama yang dibeli pelanggan.
(Contoh hotel: tempat menginap)

2️⃣ Extended Product → Fitur tambahan yang memberi nilai lebih.
(Contoh: WiFi, sarapan, kolam renang)

3️⃣ Digital Value → Bagaimana teknologi digital menambah nilai produk.
(Contoh: booking online, review, media sosial, e-payment)

Susun dalam 3 bagian jelas di infografis kamu.

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- JMR

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These are the physical and functional characteristics:

1.8L petrol / hybrid engine

Stylish exterior design

Airbags & ABS braking system

Touchscreen infotainment system

Automatic / Manual transmission

Comfortable seating and spacious interior

Toyota brand reputation

Fuel efficiency performance

Additional services and support:

Manufacturer warranty

After-sales service

Roadside assistance

Financing & EMI options

Insurance support

Service center network

Resale value reliability

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I choose the Hermès bag, because of it's value and iconicity, as it is an investment piece nowadays.

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Visible Wireless is a subsidiary company that gives customers the comfort of purchasing a phone, from the comfort of home.

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Core benefit of camera glasses.

1.Hands free recording-capture videos and photos while moving or working.

2.1080P HD camera-records clear, high-quality images and videos.

3.UV400 product lens-protects eyes from harmful sunlight.

4.Discreet design -looks like normal sunglasses while recording.

5.Easy operation-simple buttons for photo and video recording.

6.Portable and lightweight-comfortable for Daily use and travel

Extended Benefits Of Camera glasses.

1.Improves convenience-records moments without holding a phone or camera.

2.Better user experience-natural point -of-view recording.

3.Enhance safety-useful for cycling, driving or security monitoring.

4.Multi-purpose use-suitable for sports, travel, work, and security.

5.Digital memory storage-captures and stores moments for later review.

6.Professional support-useful for training, inspections, and evidence recording.

Digital values of camera glasses.

1.HD video recording [1080P] for clear digital content.

2.Digital image processing for clarity and focus.

3.Hands-free digital capture using smart camera integration.

4.Easy digital storage of photos and videos.

5.User-controlled digital functions [photo/video switch, on /off button].

6.Point-of-view digital recording for realistic content.

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RATE IT 1-10

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Yellow Colorful Doodle Design Process Infographic

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PureGym - Core, Extended & Added Digital Value

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PureGym - Core, Extended & Added Digital Value

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Digi Marketing Course - Infographic Task

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Innis & Gunn The Original – Product Layers

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Innis & Gunn The Original – Product Layers

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Core

Great taste developed over 20 years

Unique oak-aged flavour (vanilla, toffee notes)

Premium Scottish craft beer experience

Actual

Physical bottle (330ml)

E-commerce purchase

Home delivery across the UK

Augmented (Digital Value)

Personalized recommendations on the website

Online storytelling (brewing history & tasting notes)

Exclusive bundles, offers & limited editions

How Digital Adds Value Turns a simple beer into a convenient, tailored, engaging experience – easy to discover, buy, and enjoy from home.

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The infographic presents the concept of "Pizzaria Nova," where traditional quality meets digital technology.

Key aspects:

Core Function: Offering fresh, handmade pizza with local ingredients.

Extended Benefits: A subscription-based loyalty program, exclusive digital menu drops, and sustainable packaging with a carbon footprint tracker.

Digital Integration: The process from ordering via an app to AI-driven customization, delivery tracking (ATA), and post-order smart tech support.

Core Value Proposition: A personalized perfect pizza, crafted using "smart" technologies, including AI-based recommendations and filters.

The infographic visually demonstrates how modern technology enhances the traditional pizza-eating experience.

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The Modern Coach: Core Product and Digital Extensions

Center (Core Product):

The Coach
The core of the product is the coach themself: their knowledge, experience, and the personal connection they build with clients. This includes in-person guidance, motivation, accountability, and tailored support designed to help clients achieve real results.

Digital Extensions (Around the Coach):

Digital Courses
Pre-recorded lessons that allow clients to learn at their own pace. These courses make the coach’s methods accessible anytime, even without direct contact.

Online Coaching Sessions
Live digital sessions that offer personal guidance no matter where the client is located. This adds flexibility and makes coaching easier to fit into busy schedules.

Ebooks
Written guides and practical frameworks that clients can download and revisit whenever they need clarity or inspiration.

Audiobooks
Audio versions of coaching material that clients can listen to while commuting, walking, or training. This turns the coach’s knowledge into something clients can access on the go.

Webshop with Digital Resources
A collection of templates, workbooks, scripts, checklists, and other tools that extend the value of coaching. Clients can purchase exactly what they need and start using it immediately.

How Digital Adds Value

Digital tools make the coach’s expertise accessible far beyond the limits of time and place. They allow clients to learn between sessions, stay engaged daily, and personalise how they interact with the material. Digital products also let the coach reach a wider audience, offer more flexible support, and create a more complete coaching experience.

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Core Product

The main benefit customers are buying is healthy, quick, and convenient cooking. It allows them to make crispy meals with minimal oil while saving time and effort.

Extended Product

Features and services that add value and differentiate the airfryer:

Physical & Functional: 4.2L capacity, RapidAir technology, touchscreen control, 13 cooking functions, 9 presets, 60–200°C temperature range, timer.

Convenience & Safety: Dishwasher-safe basket, cool-touch exterior, auto shut-off, keep-warm function.

Service & Support: 2-year warranty, Philips brand reliability.

Design & Presentation: Stylish compact design, cooking window, non-slip feet.

Digital Value

The airfryer integrates with Philips HomeID app, offering:

Step-by-step recipe guidance tailored to the airfryer model

Cooking tips and customization

Access to hundreds of recipes

Enhanced user experience through technology

The core product is the benefit—healthy, fast cooking. The extended product includes features that make cooking convenient, safe, and versatile, while the digital value connects users to recipes, guidance, and enhanced kitchen experiences.

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Core, Extended and Digital Value of the Apple iPhone

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Core, Extended and Digital Value of the Apple iPhone

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Core Product

What the customer is really buying

The core value of the Apple iPhone lies in communication, connectivity, and digital content creation.

At its most fundamental level, the iPhone enables users to communicate instantly, access information, and remain connected across time and geographical boundaries. Beyond its traditional communication function, the iPhone increasingly operates as a creative device, allowing users to capture, produce, and share digital content efficiently and at high quality.

For creators and professionals, the iPhone represents more than a communication tool. It functions as a mobile production platform that supports creative activities, professional work, and entrepreneurial initiatives, enabling users to work, create, and communicate from virtually anywhere.

Extended Product

Additional elements that enhance the core value

The extended product consists of supplementary features and services that reinforce the iPhone’s core value and enhance its usefulness for creative and professional purposes.

These include advanced camera and video capabilities that enable high-quality content production, as well as premium design and hardware performance suitable for professional use. The iPhone’s integration within the Apple ecosystem, including devices such as the MacBook, iPad, and Apple Watch, further enhances productivity and workflow efficiency. In addition, access to the App Store provides users with professional editing, design, and productivity applications. Customer support services and warranties also increase reliability and reduce perceived risk for users.

Collectively, these elements extend the iPhone’s functionality beyond basic communication and position it as a comprehensive digital tool for creative and professional activities.

Digital Value

How digital technologies support creators’ expansion

Digital technologies embedded within the iPhone ecosystem play a critical role in enabling creators to expand their work and professional reach.

Distribution

The iPhone facilitates immediate and global distribution of digital content through online platforms such as social media, cloud services, and digital communication channels. This allows creators to share, promote, and distribute content efficiently, reaching large and geographically dispersed audiences.

Scalability

Digital tools enable creators to scale their activities by increasing reach and output without a corresponding increase in production costs. Content can be replicated, adapted, and distributed across multiple platforms, supporting efficient and sustainable growth.

Professional Growth

The availability of analytics tools, monetisation features, collaborative applications, and cloud-based workflows supports continuous professional development. These digital capabilities allow creators to build personal brands, establish professional networks, and transform creative output into sustainable business opportunities.

Conclusion

Through the integration of advanced digital technologies, the Apple iPhone delivers value that extends beyond its core communication function. It enables users, particularly creators, to produce, distribute, and scale digital content, thereby supporting long-term professional development and economic growth.

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I choose Miu Miu glasses as I use them on a daily basis. I personally bought my glasses in a physical store, but after working on their digital value, I can say their website is very well made: lot of pictures of the glasses, all the details explained, the digital feature of try on... everything is very good and visually pleasing

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An expressive oil painting of a basketball player dunking, as depicted as an explosion of a nebula

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Product expansion of 1Rebel, providing practical workout equiptment/accessories and making use of their existing facillities (for fitness classes) to sell these.

Their website adds further to their value proposition as this allows consumers to order online and book classes online.

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A product can be anything, something physical but also a software product for example

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A product can be anything, something physical but also a software product for example

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Red and White Clean & Corporate Fundraising Charity Infographic

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CEARTE

Professional Training Centre for Crafts and Heritage - Portugal

Core product

To train and certify young people and adults in the crafts, heritage, and creative industries sector, equipping them with identity-related, cultural, and innovation and quality skills, making it an attractive and economically viable activity.

The core benefit offered by CEARTE is the professional qualification and requalification of young people and adults through technical and technological training at levels 3, 4, and 5, often with dual school and professional certification, adapted to the real demands of the labor market. This core product addresses key needs of specific audiences (artisans, creative micro-enterprises, heritage professionals, unemployed individuals, and those undergoing retraining), allowing them to acquire recognised skills that strengthen employability, career progression, and the economic sustainability of their projects.

This core includes various training modalities: apprenticeship courses, technological specialisation courses (CET), adult education and training, modular training, and other types, always focusing on content tailored to crafts, heritage, local products, and endogenous resources. The central proposal is, therefore, "to train and certify to live from crafts and heritage with greater quality, innovation, and economic viability," positioning CEARTE as a national reference body in this sector.

Extended Products: Value-Added Services

Around its core product, CEARTE offers a set of extended products/services that reinforce the value proposition and create an ecosystem of continuous support:

• Recognition, Validation and Certification of Competencies (RVCC): allows adults to have their school and professional competencies acquired throughout their lives recognised, integrating them into formal qualification pathways. This increases the value of training (it can be shorter, more personalised) and reinforces CEARTE's positioning as a long-term partner in qualification, and not just as a "course school".

• Technical support, innovation and consulting for companies and creators: the centre provides technical and innovation support to micro-enterprises and economic agents in the cultural, creative and heritage sectors, helping to modernise processes, products and business models. This service transforms CEARTE from a simple training provider into a sectoral development "hub," thereby increasing loyalty and perceptions of authority.

• Management and support for the official artisan recognition system: CEARTE provides technical support in the National Handicraft Registry, the Artisan Card, and the Handicraft Production Unit Card, instructing and evaluating applications. This adds strong institutional value, as it directly links training to formal channels for professional recognition and legal artisan status.

• Organisation of exhibitions, fairs, and promotion of artisanal mastery: CEARTE participates in and organises promotional initiatives, including international projects such as participation in benchmark events dedicated to high-quality crafts. These events serve as a showcase for graduates and artisans, enhancing the value of the training by offering visibility, networking, and market opportunities.

• National and international partnerships: works in a network with more than 100 entities, including European projects such as digital entrepreneurship programs on platforms like Etsy, free for selected participants. This relational network increases the social capital offered to graduates (contacts, opportunities, mobility) and reinforces the image of modernity and connection with the global economy.

Digital Value Proposition:

CEARTE's digital value results from how these components are made available, amplified, and integrated into digital channels and experiences, reinforcing reach, convenience, reputation, and economic impact for trainees.

• Digital presence and authority: CEARTE maintains a website with a course search and up-to-date information on training offerings and activities, allowing users to explore training paths, deadlines, and locations independently. Consistent use of social networks and professional platforms (such as LinkedIn) reinforces brand awareness, positions CEARTE as a leader in training for crafts and heritage, and facilitates social proof (testimonials, news, partnerships, European projects).

• Easy access to training and services: The online availability of course catalogues, registrations, enrollments, and information on specific programs (e.g., free European programs for creators who wish to sell online) generates convenience, reduces geographical barriers, and accelerates decision-making for potential trainees. For an audience often dispersed throughout the national territory and even abroad, this digital accessibility is a central part of the value offered.

• Integration between training, certification and the digital market: by promoting programs that help artisans create and manage online stores, develop business plans and expand their presence in international marketplaces, CEARTE extends the benefit of training to the real context of digital monetization. The value ceases to be just "knowing how to do better" and also becomes "knowing how to sell better", strengthening the economic sustainability and competitiveness of artisans in a global market.

• Digital reputation in service of trust: CEARTE's online visibility, associated with its public mission, certifications and results (growth in the volume of training and number of people covered, fulfillment of strategic objectives), builds a trust effect that reduces the perceived risk for users when choosing this center over alternatives. In service marketing, this digital trust (reviews, news, proof of performance) is a critical part of digital value, especially in medium and long-term training decisions.

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Blue Simple Effective Communication Infographic

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Choose a Template:Search for "product explainer" or "layered infographic" templates.

Set the Background:Use a clean, light-colored background.

Add the Central Image:Place a high-quality picture of a Kindle in the center.

Create the Layers:Use circles, arrows, or dotted lines to connect your text boxes to the relevant parts of the Kindle image for the Core, Actual, and Augmented sections.

Use Icons:Canva and PowerPoint have built-in icon libraries. Use relevant icons for each point to make the infographic visually appealing and easy to scan.

The Digital Value Section:Create a distinct section at the bottom with a slightly different background color or a bold header to make it stand out. Use the smartphone screenshot as a strong visual anchor.

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Core Benefit

The fundamental need the product satisfies: helping a user track time + monitor health/fitness + stay connected via a wearable.

Augmented / Extended Elements

These are extra services, packaging, brand-related, after-sales, or ecosystem features that add value above the physical product itself:

Watch faces: Over 200 cloud-based watch faces (customization) and 150+ sports modes.

Brand: The “Redmi” sub‐brand under Xiaomi conveys value of affordability + trusted brand.

App integration: Works with Xiaomi’s ecosystem (Mi Fitness / Xiaomi Wear app) so data sync, cloud backup, companion app, firmware updates.

After-sales: Local availability in markets e.g., Philippines, with warranty, service network.

Colours / straps / accessory ecosystem: Ability to personalize with straps of different colours and third-party accessories (as seen by listings).

Connectivity features: Bluetooth calling + voice assistant (Alexa) support.

Water-resistance + GNSS enabling outdoor/sport use gives extended use cases beyond basic watch.

Packaging/launch: Competitive pricing in markets (e.g., India INR 3,999 at launch) helping value perception.

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Core Product Elements

High-impact forearm protection for tactical use

Ergonomic shape ensuring full mobility and comfort

Lightweight yet extremely resistant composite materials

Adjustable straps for a secure and personalized fit

Designed for professional and field environments

Extended Product Elements

TM7 brand reputation for durability and performance

Available in multiple sizes and color options

Easy-to-clean surface and modular attachment points

Protective carrying case included

Warranty and post-sale support from TM7

Digital Value Additions

TM7 website with detailed product specifications and user manuals

Online purchase and customization options

Instructional videos and real-use demonstrations on YouTube

Social media presence showcasing user experiences and field tests

Customer support and feedback channel through TM7’s digital platform

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This is the best progressive lens ever, plase, give me a feedback.

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MIUMIU

A famous luxury brand that sells luxury apparels and accessories. The product i've chosen is MiuMiu shades. That is the core product. The extended elements are:

1) A velvet case

2) A warranty card

3) Luxury/style statement presence

How can digital add value?

1) A members first show case of the products

2) 10% discount on the first purchase

3) Virtual try-on option.

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Infographics for TEM (The Enjoyment Minister) Brand

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Infographics for TEM (The Enjoyment Minister) Brand

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Infographic - Enhance Your Travel Experience with Us_20251009_142006_0000

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Red and Beige Vintage Bold Typographic Beauty Salon Logo

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Core Product: Environmentally friendly black wood pencil.

How digital adds value:

Through e-commerce, buyers can view detailed product information and share their opinions

Social media and content marketing: Social platforms allow us to spread product information and show where it can be purchased

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Yellow is the core product and white is the extended product.

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Black Yellow White Simple Folded Paper Notes Book Description Instagram post

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Step 1: Core and Extended Product Elements (Apple Watch)

Core Product (what the customer is really buying):

Health & fitness monitoring (heart rate, ECG, sleep, activity tracking)

Communication (calls, messages, notifications)

Convenience & lifestyle (contactless payments, apps, music, maps)

Actual Product (tangible features of the watch itself):

Sleek design, customizable straps, display quality

Apple ecosystem integration (iPhone, AirPods, Mac, iPad)

watchOS software & app compatibility

Brand reputation (Apple’s premium identity)

Augmented/Extended Product (added value & services):

AppleCare+ warranty & support

Fitness+ subscription

Seamless updates & security

Third-party app ecosystem

Cloud integration (Apple Health, iCloud)

Step 2: Digital Value of the Apple Watch

Data-driven personalization – uses collected health and activity data to tailor insights.

Ecosystem integration – syncs across Apple devices for a seamless digital experience.

Digital health hub – contributes to long-term wellness tracking and preventive healthcare.

Subscription value – Fitness+, music streaming, and other digital services add recurring value.

Community & motivation – digital badges, sharing activity with friends, competitions.

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Core Product Elements:

Warmth and comfort

Lightweight and packable design

Versatility for casual and outdoor wear

Simple but stylish

Augmented (Extended) Product Elements:

Multiple color and size options

Easy online ordering and worldwide shipping

Customer service support

In-store pick-up and returns

How Digital Adds Value:

E-commerce & Mobile App: Customers can buy jackets online, check stock, select size/color, and schedule delivery or in-store pickup.

Virtual Try-On & Fit Guides: Online fit guides and size recommendation tools reduce returns and improve satisfaction.

Social Media & Content Marketing: Showcases styling tips, real-life use cases, and influencer posts to inspire purchase.

Email & CRM Campaigns: Alerts for promotions, new collections, and loyalty programs to increase repeat purchases.

Sustainability Info Online: Digital content highlighting eco-friendly materials and production adds brand value.

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Black White Modern Minimalist Fashion Coming Soon Poster

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Brown & White Minimalist Coffee Beans Discount Promotion Instagram Post

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Amangiri — A 5-star hidden gem by Aman, tucked away in Utah’s stunning desertscape. Exclusive, awe-inspiring, unforgettable.

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Amangiri: A Luxury Retreat Carved from Stone and Sky

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Amangiri: A Luxury Retreat Carved from Stone and Sky

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Charlotte Tilbury Flawless Filter Foundation

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Charlotte Tilbury Flawless Filter Foundation

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Pink Beige Retro Feminine Mindfulness Infographic Instagram Post

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"This bodysplash is simply incredible! With its refreshing, light fragrance, it provides an instant feeling of revitalization. Made with natural ingredients, it's perfect for any time of day, leaving skin hydrated and with an irresistible scent. Plus, its practical packaging makes it easy to carry in your bag, ideal for a touch of freshness after the gym or during a busy day. A must-have for those seeking practicality and well-being!"

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Blue & Pink Bold Retro Pop Sale Promotion Event Instagram Square Post

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Core Product (the main benefit)

Communication

Entertainment (music, video, games)

Internet access

Photography & social sharing

Personal productivity (apps, calendar, email)

Actual Product (you actually receive)

iOS operating system

Retina display

Camera system

Iconic Apple logo

Box and packaging

Brand image and status symbol

Augmented Product (benefits that get)

1-year warranty

AppleCare+ extended support

Free iCloud storage (limited)

Regular iOS updates

Customer service at Apple Store

App Store ecosystem

Trade-in options

Digital Adds Value to the iPhone 16 pro max?

Seamless Software Experience (iOS)

Fast, secure, updates regularly

Safe, digital payments

Access to tools, games, and services

Backup, sync, easy access to data

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Smart Sports Watch – Core & Digital Value

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Core Product:
High-quality classical ballet classes for children, designed to build strong technique, discipline, and a love for the art of dance from an early age.

Extended Product:
In addition to classical ballet training, we offer a comprehensive range of supporting services and classes to enrich each student’s development, including:

·       Contemporary dance classes

·       Stretching and flexibility training

·       Ballet, Art history classes

·       Audition preparation for top international ballet schools

·       Competition coaching and preparation

·       Opportunities for students to work with professional choreographers through masterclasses, workshops, and creative projects, enhancing their artistic growth and real-world experience.

·       Costume rental and design consultations

·       Child psychology consultations

·       Nutrition and healthy lifestyle guidance

·       Art education and cultural enrichment consultations

Augmented Product:
To enhance the overall learning experience, we provide additional support and enrichment opportunities, including:

·       Consultations to support children’s motivation, boost interest in activities, and address challenges with focus and attention

·       Expert guidance on body awareness and skill improvement

·       Opportunities to connect with leading European dance institutions for future educational pathways

·       Extended stage-performance practice to build confidence, stage presence, and artistic expression

Digital Products:
We offer a range of digital resources designed to support both students and parents, including:

·       Professional digital photos from photoshoots

·       Digital guides for at-home training with parents

·       Digital audition photos tailored to dance school requirements

·       Assistance with online registration processes

·       Helpful digital tools for ballet beginners, such as:

o   How to make a ballet bun

o   How to prepare ballet shoes

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Blue and White New Collection Fashion Shoes Instagram Post (5)

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1. Core Product (What the camera is really for):

Takes high-quality photos and videos

Gives manual control for professional use

Used by photographers and content creators

2. Extra Features (Augmented Product):

Interchangeable lenses

Wi-Fi / Bluetooth for easy sharing

Touch screen and image stabilizer

Comes with charger, battery, and support

Works with the Canon mobile app

3. Digital Value (How technology adds value):

Control the camera with your phone (Canon app)

Send photos directly to your phone or cloud

Use it as a webcam for streaming

Get free updates to improve camera features

Watch online tutorials to learn how to use it

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1. Mobile App for Easy Ordering
Point Coffee’s app lets customers order anytime, earn loyalty points, and access exclusive promotions.

2. Active Social Media Engagement
They engage young audiences through creative Instagram and TikTok campaigns, influencer partnerships, and interactive content like polls and giveaways.

3. Online Delivery Integration
Point Coffee partners with delivery platforms like GoFood and GrabFood, offering easy digital payments for contactless orders.

4. Personalized Marketing
They send targeted offers via app notifications and emails based on customer preferences.

5. Community Building Through User Content
Customers share photos and reviews on social media, which Point Coffee features to strengthen community and loyalty.

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Brown and Grey Simple Bold Coffee Product Features Poster

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1. Core Product

Emotional value & self-expression

Symbol of individuality, milestones, and memories

Fashionable, personalized jewelry that tells a story

2. Actual Product

High-quality jewelry pieces:

Charms, bracelets, necklaces, rings, earrings

Made from sterling silver, 14k gold, lab-grown diamonds

Collections: Pandora Moments, Pandora Me, Pandora Timeless, Brilliance

Design attributes:

Customizable combinations

Hand-finished craftsmanship

Branded packaging (gift boxes, polishing cloths)

3. Augmented Product (Additional benefits & services)

Warranty & aftercare: 2-year warranty, care guides

Free returns, gift wrapping, financing options

Membership benefits (Pandora Club): early access, birthday rewards

In-store & online engraving, custom gifts

Click & collect, virtual try-ons, online size guides

Live chat, customer service, and chatbot support

Digital Value Proposition

Virtual try-on tools - Helps customers visualize products before buying, reducing return rates

Social media campaigns (e.g. #PandoraMe)Builds emotional connection and boosts reach among Gen Z audiences

Personalized e-commerce experience - Recommends products based on browsing behavior, increasing conversion

AR filters & UGC - Encourages creativity and community engagement

Live shopping & influencer livestreams - Drives real-time conversions and interactivity

Sustainability storytelling online - Builds trust and strengthens brand image with values-conscious consumers

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Apple AirPods Pro – Blending Innovation with Digital Value

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Apple AirPods Pro – Blending Innovation with Digital Value

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Core Product Elements

Wireless audio playback

Active Noise Cancellation

Built-in microphone for calls

Long battery life

Ergonomic, in-ear design

Extended Product Elements

Brand trust and status symbol (Apple)

Magnetic charging case

Sweat and water resistance

Warranty and Genius Bar support

Seamless integration with Apple ecosystem

Optional engraving for personalisation

Digital Value Additions

Firmware updates to improve performance

"Find My" app integration for lost AirPods

Online setup videos and usage tips on YouTube

Apple website allows AR product preview

Online customer reviews and influencer endorsements

Smart pairing animation on iPhones

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Apple AirPods Pro – Blending Innovation with Digital Value (1)