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i know its a bit late but i was looking at some other youth webpages and i thought these looked like cool examples. i like the bright colours and i thought it was intetersting that all three webpages went for a grunge or messy/torn look when they were trying to appeal to youths.

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Some good tips on how to write a powerful article that people will want to read

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here i printed out my two favourite designs and experimented with colour. I've gone with the youthful orange. the ones i like the best are no. 2 and no.3. Im finding it very hard to choose out of the two as i think they are both visually appealing.

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so i did a mock up of some logo ideas. the themes i tried to incorporate were youth and music. i also tried to make them simple enough to remember but interesting enough to make a statement

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The attached information provides a detailed outline of what could be included in a community proposal.

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This file outlines the number of people needed, their role and duration, in the days leading up to the concert and the day following the concert.

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This files describes the roles and number of each type of resource required. Personnel and equipment

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Here is a copy of my mind-map.

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My role is to organise the logistical support needed to

ensure that the event has the personnel and materials

needed in order to run a successful event. My role

includes preparing a plan and schedule to construct

the stage and facilities that we need to put on a concert.

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Role Logistics

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Developing effective media communication skills

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Developing effective media communication skills

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Our group should be communicating a consistent message to the media in all mediums - print, web, radio, television. In order for all group members to understand how to convey our promotional event, the link below contains details of how to provide timely information to the media outlets. This document is dated 2001, yet the information contained within it remains true for contemporary interview styles and information dissemination.

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Article Introduction - Homelessness Statistics 

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Article Introduction - Homelessness Statistics 

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Did you now that there are currently 105,237 homeless people in Australia? That's about 49 out of every 10,000 people. 56% of these are male, 44% are female. And even more disturbingly, 42% of homeless people in the country are under the age of 25. And even further, 37% are under the age of 18. These figures are quit alarming, That's why something needs to be done.
Too many of today's youth don't have somewhere stable to live, instead sleeping anywhere from tents to boarding houses.
It is facts like these that caught the attention of the team behind 'Band Together 2015', an event that hopes to use the common ground of music to raise awareness in the community for homeless youth. 'Band Together 2015' is a Battle of the Bands event created to not only inform people about the issue, but to get the youth of the community involved in tackling the problems faced.

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Homelessness Australia currently uses statistics from the ABS Census of Housing and Population and the AIHW Specialist Homeless Services data collection for their statistics. The ABS Census is conducted every five years, with the most recent release being for 2011.

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one quote from the article that I will defiantly keep in mind when thinking about designing our wesite "The biggest failure that people have is that they try to build the website they want, not necessarily the website they need,"

I know this article is targeted to people making a business page but I thought there were some interesting points that affect this project. I think Lauren Drell makes a good point when she suggests getting into the mind of your target audience, what do they want to see?

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So your business has a website - or you're in need of one for your brand new venture. Web design can be an overwhelming process, so we've spoken to a few web designers who told us what you need to have on your site ... and what you can probably do without (like crazy Flash animation).

The first thing you must do is secure a good, catchy URL. Make sure it makes sense for your business, doesn't have quirky spelling and is available on social platforms, too. Panabee can help you get creative if your business name is taken, and Name Vine is a great resource for seeing what's available.

Once you've set up your domain, it's time to build out the site and make some big decisions. Here are 10 must-haves for your website that will ensure your customers have a positive experience on the site, improve your company's digital footprint and increase engagement with your brand.

1. A Logical Roadmap

Sure, a website should be aesthetically pleasing, but it's more important for it to be useful. Before you even pick a server or type an HTML tag, you should map out how you'd like the website to work. This is important both for user experience and for SEO, since Google considers the content and structure of a site when it ranks for search. So, map out and mock up a design for the site - what designers call "wireframing" - and run it by a few friends to make sure it makes sense and is intuitive. "If they can understand the logic, so will the people visiting your website ... and Google bots when ranking it!" says Pete Mills of web design consultancy Calls9.

2. Crucial Business Information

"The biggest failure that people have is that they try to build the website they want, not necessarily the website they need," says designer Josh Frankel. Take a restaurant, for example - Frankel says "everyone wants music and this giant 'about' page," but they neglect the basic things like the menu, contact information and directions.

Keep text to a minimum when it comes to your mission statement, because you should be writing things so people can skim - we all have short attention spans. One helpful tip for conveying your mission is to compare your business to something else, like how MeUndies.com is marketed as " Warby Parker for undies" to align itself with the eyewear manufacturer's keen curation and by-mail convenience. Don't underestimate brevity - one or two sentences can be really powerful, says Frankel.

Depending on your business, you should have a few things on your website that fall into the realm of "information." We know restaurants need a menu and a list of locations (ideally with directions or a map), but every industry has its necessary items. If you're an etailer, you need product images (and they need to be good pictures). If you work in the service industry and have a business that relies heavily on customer service and referrals, put some testimonials on your site. For example, a wedding planner could have one of her recent brides write about her experience with the business. A web designer should include screenshots or link out to previous work. A hair salon could have client testimonials about a stylist's skills and promptness. Tailor your site so that it offers the information users are likely to be looking for.

3. Contact Information

We can't stress enough that most crucial business detail is contact information- which is why it has its own section. Mills exclaims, "How many times do you visit a website and think 'how hard is to contact this company?' Have a number, email, address and a contact form easily accessible and visible," he says. It makes a difference because there's nothing more frustrating than being unable to get in touch with a needed business or service.

When you put an email address or a phone number on the site, don't upload this information as part of an image - the number or address should be able to be clicked on or copied right from the site in order to place the call or send an email conveniently and quickly. Most smartphones these days have the ability to do "click to call" on the web, so make the process as easy as possible for users.

Don't want your phone ringing off the hook? Just use an email address, but be sure you answer emails in a timely manner. And please, get an email address for your domain. Using Gmail - or worse, an AOL email address - isn't professional, and that's what you're striving to be. If you like Gmail's interface, you can use Google Apps to set up custom email addresses through Gmail - it's free for up to 10 email addresses.

4. Clear Navigation

A map is useless without a legend and a website is useless without clear navigation. Make sure you use easy-to-understand and logical names for the various pages of your site - contact, about, FAQ, etc. Being clever or cryptic will just be a turnoff for users.

When developing your navigation strategy, you should consider a call to action. What is it that you want people to do on your site? Place an order? Email for a quote? Become a member? Come to your brick-and-mortar store? Call to speak with a customer service rep? Make your goals clear and obvious.

"Put yourself in the shoes of who's coming to your site," says Frankel. "What are they trying to get done? Think about the goal of your potential customer." Pepper the site with action items to help customer easily do what you want them to do. Birchbox has done a good job of this, encouraging users to "learn more" and directing them to claim a gifted Birchbox, since it's a popular gift item and giftees are likely to be first-time visitors.

5. Security

If you're selling anything online, you need to put some effort into securing your site with an SSL certificate. The SSL will encrypt communications between you and your clients (i.e. a credit card number, Social Security number), which will allay their fears of providing such information, since there's so much identity theft on the web. VeriSign, TrustE, Entrust and GeoTrust are good options to explore.

6. Social Media Integration

Twitter. Facebook. Tumblr. YouTube. Pinterest. Google+. LinkedIn. Instagram. Foursquare. There are a lot of social platforms out there, and you should promote your presence on them on your website, because social media is critical part of marketing your business. Though not a traditional business, digital savvy Team Coco does a great job promoting its many social channels on the website.

Integrating these platforms into your website will help boost your SEO, improve your business' footprint on the social web and build your following across numerous social platforms. Is it worth it to maintain a presence on so many social platforms? Yes - as long as you actually maintain your content, you'll keep your brand top-of-mind and keep users engaged. "Social media is not going to leave us anytime soon and its worth the investment in time - it does make a difference," says Mills.

7. A Mobile-Ready Version

Smartphones and tablets are driving an increasing amount of web traffic, and the numbers are only going to grow as mobile devices become cheaper and more mainstream. Andy Chu, director of Bing for Mobile, says 70% of task completion happens within one hour on mobile sites, meaning that people are often browsing on the web with intent - they're looking to do something, buy something or go somewhere. If someone searches for a restaurant on his smartphone, he's likely to eat at that restaurant within the hour, says Chu. So your website better be readable on handheld devices.

"Until two years ago, designing for the web meant designing for a computer, now it means designing for anything with an internet connection," says Frankel, referring to laptops, tablets and smartphones, all of which have different screen sizes. So, how can you do it? Responsive design.

Responsive website design enables you to use fluid widths, so that your website layout will adapt to the screen on which it's being browsed. You can enter HTML code so that your sidebar takes up, say 20% of the screen width, and the remaining 80% is reserved for the body of your website. Layouts are adjustable and images are scalable to make for a better web experience on myriad devices. Here are examples of sites with responsive design, so you can see for yourself.

Do you simply want to focus on developing a mobile website? You can use Mobify and other tools to create a mobile version of your website.

8. FAQ

People have a lot of questions. As you hear concerns from customers and receive feedback via email, gather up the most frequently asked questions into a list and offer clear, concise answers. Questions often revolve around materials and ingredients used (for allergy reasons), shipping information, company history, sizing (for apparel brands) and cancellation or return policies.

9. Good Hosting

Don't mess around with hosting. "You need your site on a mainstream provider, and it costs a handful of dollars every month to have 24/7 technical assistance," says Mills.

Not having good hosting can cost you in many ways. A slow site is frustrating, one that fails to load is obnoxious and both could turn off customers. But beyond annoying your users and increasing your bounce rate, poor hosting can also affect your rank in search engines, since many search engine algorithms detect webpage loading speed, says Malakai Whitston of design blog WebDesignFan.

10. Here's a Curveball - Some Features You Don't Need

Don't underestimate the power of simplicity. Feel free to forgo these things on your website:

Music

Flash

Anything that autoplays, whether it's music or a video. "It's not something you want to do to somebody," says Frankel.

Extraneous information and media - it'll only slow down the page's loading time.

What are your website must-haves? Let us know in the comments.
Image courtesy of iStockphoto, frender

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10 Essential Features of Every Good Business Website

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So your business has a website - or you're in need of one for your brand new venture. Web design can be an overwhelming process, so we've spoken to a few web designers who told us what you need to have on your site ...

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"Among the many forms in which the human spirit has tried to express its innermost yearnings and perceptions, music is perhaps the most universal. It symbolizes the yearnings for harmony, with oneself and with others, with nature and with the spiritual and sacred within us and around us. There is something in music that transcends and unites. This is evident in the sacred music of every community - music that expresses the universal yearning that is shared by people all over the globe."
-His Holiness the Dalai Lama

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The following grant is available through Dept of Social Services and would align with what I am proposing.

Families and Communities Programme

The Families and Communities Programme aims to support families, improve children’s wellbeing and increase participation of vulnerable people in community life to enhance family and community functioning.

The Strengthening Communities Activity combines sub-activities that have a strong focus on the broader community and participation within it.

To support communities to become more socially cohesive and resilient, by building their capacity to meet local community needs

The Strengthening Communities Activity consists of three sub-activities:

Community Development and Participation

Volunteering, and

Multicultural Affairs

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Grant Programs | Department of Social Services, Australian Government

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Improving the lifetime wellbeing of people and families in Australia.

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"Solving Youth Homelessness, one youth at a time"

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Photocharity, Saving Homeless Youth, Concert of Hope, Angel Team

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Since its inception in 2001, Doors Of Change (also known as Photocharity), a 501(c)(3) nonprofit organization, has helped place over 1,800 San Diego homeless youth ages 12-17 in long-term safe housing.

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What: Investigating and drafting a proposal for a community homeless youth music program.

How: Through engagement with the community, bringing together funding, resources and volunteers to provide a musical program aimed at homeless youth.

Using Band Together 2015 as the launchpad for the program.

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Blog 'about us' page - Good vs Bad blogwriting samples

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Blog 'about us' page - Good vs Bad blogwriting samples

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Good: "The team at Band Together 2015 would like to see that every young person has access to a safe, comfortable and positive living environment with adequate access to shelter, food and support. We are raising awareness in the hope that we can empower young people to reach their potential and provide them with quality support, services and a new start." Bad: "We are raising money for homeless people that are living on the street. Please donate money so that we can give them food and shelter."

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‘Creating and performing music promotes self-expression, opens the mind to possibilities,
gives a sense of accomplishment and supports the development of self esteem’.

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‘The physicality of singing pumps oxygen into the lungs,
releases endorphins and gives children a sense of wellbeing’

Physical benefits of singing are: }Increases oxygen
levels in the body }Exercises major
muscle groups }Reduces stress levels }Increases group
bonding }Improves heart health

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Civics and
citizenship:
}Act with moral and
ethical integrity }Work for a common
good }Become responsible
citizens

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Civics and
citizenship:

}Act with moral and
ethical integrity

}Work for a common
good
}Become responsible
citizens
}Science }Mathematics }Literacy }Intrinsic learning

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Couchsurfing to Raise Awareness of Youth Homelessness | Black & White

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Couch surfing is one of the earliest stages of youth homelessness and is sometimes not even thought of as homelessness at all, therefore, it is easy for people to overlook it. On the Saturday 20 July, Johnstone and Kelynack houses placed eight couches on the Johnson bank for the Rugby fixture against Joeys to raise awareness for the hidden homelessness that is in couch surfing.

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This is a good example of
promoting a Battle of the
Bands event, telling people
what it will be about, and
letting them know how to
attend and get involved.

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Here is an Australian website where as-yet
unsigned bands can be discovered -
promoting unsigned bands alongside our
event would be complementary, and
encouraging for the youth involved in the
project.

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Awareness

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Style of our own investigations and research

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Style of our own investigations and research

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While our own preliminary look at attitudes will be a brief survey during an all day music event, the focus of the event on fundraising and also promoting integration of homeless youth may lead to a poorly stratified sample of the general population.

It also may be hard to obtain in depth answers, however in this way, a response of 'what first comes to mind' may be the best way to see what subconscious beliefs come to the fore.

Our data from this event, will be qualitative, rather than quantitative

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Australian Survey of Social Attitudes questions relating to homelessness

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Australian Survey of Social Attitudes questions relating to homelessness

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Phillips, T., Tranter, B., Mitchell, D., Clark, J. and Reed, K. Australian Survey of Social Attitudes 2007, Questionnaire B, The Australian National University: ACSPRI Centre for Social Research, 2007.

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Why do we need to learn more about attitudes towards youth homelessness?

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Why do we need to learn more about attitudes towards youth homelessness?

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To date, there has been limited research into the Australian attitude towards homelessness, let alone the particular issue of homelessness amongst our youth. One such early study (in 2011) can be downloaded through the 'link to resource' at this website (see attached), and it's abstract clearly underlines the importance in understanding the widespread community's attitude towards homelessness.

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There has been very little research to date investigating attitudes to homelessness in Australia. Such research is important as public opinion can influence both political will to act and the viability of different policy responses.

Attitudes also shape the way the community responds to those who are disadvantaged.

Using data collected through the 2007 Australian Survey of Social Attitudes on homelessness, this study investigated attitudes of the Australian community about the perceived causes of homelessness and responsibility for addressing it.

Exploratory principal component analysis revealed an underlying structure to participants' responses. Three components or response patterns emerged, with participants viewing homelessness as a problem: with external causes requiring government solutions; of collective responsibility; with individual causes, where individuals and their families are responsible for resolution. This finding is consistent with some studies from the United States and United Kingdom that show that attitudes to homelessness are complex and do not necessarily align with the structural/individual dichotomy in a straightforward way.

Demographic factors such as age, sex, class, educational attainment and political affiliation were explored as predictors of attitudes. While some significant relationships were found, multiple regression analysis revealed that these factors explained very little of the overall variance in attitudes to homelessness. This has implications for public opinion research on homelessness, which has focused largely on demographic attributes as predictors of attitudes.

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There has been very little research to date investigating attitudes to homelessness in Australia. Such research is important as public opinion can influence both political will to act and the viability of different policy responses. Attitudes also shape the way the community responds to those who are disadvantaged.

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i think the main colour i will use in the logo/web page will be orange because it can symbols youth, happiness, success and encouragement

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A good checklist about how to promote
a charity fundraising event. Lots of
general tips, not necessarily specific
to what we are doing, but some good
tips especially for constructing a
promotional article.

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How to promote your charity fundraising event or challenge

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Tips, tricks and advice for fundraisers running an event or taking part in a challenge to support The Royal Marsden Cancer Charity.

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My role in contributing to this event is to ensure we learn what we can from it, in order to be able to help more people, more effectively, in the future!

Youth homelessness can be a little thought of affliction, but here we are aiming to facilitate more awareness about the plight of many young people around Australia, and to empower young people to form relationships with, and advocate for themselves and others who may find themselves homeless, particularly at a young age.

We want to learn more about how to keep the conversation about youth homelessness open, and plan to begin on doing this by establishing our collective viewpoint towards the issue, the challenges in relating to such an issue, and what activities we can use to help get people interested and involved in this cause.

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Discipline: Sociology

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This link below, whilst overtly stating that it is to be sponsored by a Beer company, actually contains a wonderful selection of activities, functions and tasks that deserve consideration within an event like ours. If the planning stages of our Battle of the Bands ever reaches a plateau, then the data contained here will open up further design paths to amplify the visual experience.

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Battle of the Bands Promotional Proposal

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Integrated marketing and promotional proposal for Battle of the Bands event

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The need to base a Graphic Design experience on fundamental ideals – then alter the ‘rules’ so that assets fit together – is the basis of a unique event such as ours: Battle of the Bands with a Youth homelessness focus. Standard Corporate Identity checklists can be utilised using the marketing skills of our group members - in unison with their experience of writing, education, design and sociology - distinct styles can be formulated. The link below is a website dedicated to Corporate Identity and what it means to create a total experience by way of briefing a designer on what they (the client - our group) really desire.

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1 What is a design brief? What should it contain?

A design brief is a document that is written as a result of a client identifying a design or communication need. It is a kind of check list that explains what the designer will do for his/her client.

A design brief can be a formal checklist (as shown here), dot point, essay style, or in the form of a letter from client to designer. In reality, a design brief may be only notes a designer writes down from a conversation with their client.

The design brief will explain; the nature of the client, the product required, the target audience, defines the purpose, identifies the context in which it will be displayed or used, identifies limitations or expectations for the product, describes the approach to the design it should have, and describes the presentation format required.

Below are detailed descriptions of each component of the design brief.

1 Client and nature of their business

The client is the person or organisation requesting the new design. They may be a private individual (like a person asking an architect to design a house), or they may be the owner of a business or even a representative of the owner like a 'marketing manager', in a large business.

The design brief should define the name and nature of the business being desiged for. This is the 'client'. You should discuss the nature of the business by mentioning these aspects. Ask yourself, is the business?...

Small - Boutique,

Large - Mass market,

specialised,

young, old,

established, progressive

Try to give as much information about the client as you can as this will help to shape the design they want.

2 need or job description

The design brief gives a brief description of the design need or job. For example a 'folding chair' or 'logo to identify the company' are both design needs. It does not go into detail in a description of the finished jobe, as the function of the design process is to develop innovative solutions to the need. Just be brief to give the reader a 'handle' on the design need.

4 Target Audience

One of the most important parts to designing correctly for your client is to understand the target audience. Different people have different purchasing preferences so we need to design exactly for them. One caution; the target audience characteristics are not those of the client (except if the design is personally for him/her) but for the people that will see, read, use your design. These people are called the 'end users'.

You can discuss the target audience by mentionaing up to six audience characteristics:

age range/generation,

gender,

geographical location - urban/rural,

socio economic level - low, medium, high,

culture, race, religion,

interests, beliefes or values.

You can find more detailed information about audience by clicking here.

5 Purpose

This information will explain what the design or product will be expected to do. Take care also to think about your design. For example if you are designing a poster to sell an electric kettle the purpose should be to 'advertise', not to boil water - that's the purpose of a kettle! However, if you are designing an outdoor reclining chair, then the purpose is to help a user relax beside the pool.

You may mention more than one purpose in your design brief.

You can find detailed information about purpose by clicking here.

6 Context

The context is the position or media that the product or communication will be used or seen in. Some examples of context are; in a national park, on the wall in a supermarket, in a magazine.

You can find detailed information about context by clicking here.

7 Limitations, expectations and/or constraints

Another major factor helping to shape the design you do will be the limitations and or expectations placed on you. Discuss the known restrictions or physical expectations from the beginning of the process. For example; is the design to be for children or adults, is it to be portable or made from recyclable materials?

There may be also some aesthetic expectations the client has. For example; should the design look be minimal, futuristic, austere, like it was handcrafted. However, try not to use words like beautiful, attractive or stylish as these words mean different things to different people and convey no meaning themselves.

8 Approach to the design (Optional except for SAT in VCD)

You should briefly discuss how you intend to go about beginning the required design process. For example; discuss the areas you want to research to inform your design, the kinds of working methods and/or media you think will be most communicative or represent your ideas best. Give reasons for the approaches you want to use. This will enhance the level of thought you bring to the design process.

9 Presentation format

You must define the actual presentation you will make for your client. Some examples of presentation format are; 3d rendering, fashion illustration, 3rd Angle Orthogonal drawing, model, mock-up brochure, A1 poster.

You can find detailed information about presentation formats by clicking here.

3 Sample two presentations design brief for Unit 3 + 4 Visual Communication Design SAT

The design brief for the SAT must be signed and dated by the student and the teacher within 2 - 4 weeks after the commencement of the project. There must be only one design brief in the final SAT folio. If there is more than one, then the assessor will read the design brief located further into the folio/s.

Some of these samples use sub-headings. Sub-headings are good for planning but should be deleted before finalising the brief.

An excellent sample deisgn brief is found on pp 67, 68 of the Study Design for Visual Communication Design, VCAA, 2013.

Sample design brief #1

Design Brief

Client: The Baw Baw shire council, who are a large country shire located in the south of Victoria. The Federal Government has given the Shire a large grant to start giving their area a modern and new look to keep up with the times. So they are commissioning several public buildings to be redeveloped. With the redevelopment the shire would like the new buildings to be up to the current environmental and sustainability standards.

Presentation 1

Need: to design an eco-friendly public library.
Audience: the library would be utilized by the general public, but should appeal to book lovers, parents with children and students as these would be the primary users of the library. the library will also have a computer room with internet access, therefor people such as students, and people without internet or computer access at home. As it is the only library in the area, the demographic would be people in the area of about 50km.
Context: the Library is situated on one of the main streets in town. It will be situated on a 75m X 75m block of land.
Purpose: the library is to entice the local people, and to exhibit the books inside. Along with this, the building would be demonstrating the forward thinking and state of the art direction the shire is taking.

Expectations:

The library should be of a modern, clean and contemporary design

The building should be as eco-friendly as possible, utilizing large windows to let in natural light and have solar panels on the roof to offset the amount of electricity used by the library

Presentation format: the client would like the final design presented as full model, along with some CAD/computer generated drawings if possible.

Presentation 2

Need: along with the exterior of the building, the council would like some graphics to be used in the entrance hall.
Audience: the entrance hall would be utilized by the general public, but should appeal to book lovers, parents with children, students and staff as these would be the primary users of the library.
Context: the graphics would be on the walls of the entrance hall to the library
Purpose: the purpose of the graphics would be to entertain, and create an inviting feel in the entrance hall, as well as using some color to brightening up the space and appeal to kids.

Expectations:

The graphics are to match the clean contemporary style of the exterior of the building.

The council have suggested the use of photography and/or typography

The graphics would be changed every few years.

Can't be offensive material.

Presentation format: the client would like the final design presented as concept sketches in the folio along with some computer generated images.

Sample design brief #2

Design Brief

The client "Resurrection" is an American skateboarding company, which was established in the 1970's. "Resurrection" is engaged in the design, marketing and distribution of apparel, skate goods such as decks, wheels and bearings, for action sports and street fashion markets, skateboarding films, magazines and many other accessories. They specialize in products that appealed to the skateboard and youth culture markets. The have large distribution and manufacturing centres in California USA and Melbourne Australia and sell their products through well-known stores, globally.

Presentation one:

The first need is to design the graphics for a series of new skateboards, which will have a post-modern design style.

Each design will appeal to and audience of both females or males who are between the ages of 10-30, as we want to encourage the younger generation to begin the sport and the older generation to continue with their passion. It will also appeal to people who are interested in skateboarding and art. It's also targeted at those of a medium socio-economic class, as skateboards can be pricy to make and people who are more westernised as the graphics may not be mainstream art.

The purpose of the skateboard designs is to decorate the skateboards with a artistic unique look and brighten up and entertain the audience.

The context for display of the of the skateboard designs is in a wide range of skateboarding stores across the world and outdoors in skate parks.

The expectations of the client is that the skateboard designs must be fresh, original and post-modern. They don't have to relate to skateboarding directly although they need to capture feelings or ideas skateboarding presents. They may include religious symbols or any other youth culture icons to appeal to the audience and make a connection with the name of the client. However, the designs must be appropriate for younger children, without nudity and swearing.

My approach to the design will be to look at art works, street art, religious icons and paintings. I will explore images in drawings, paintings and computer methods.

The final presentation will be a series of skateboard designs fixed onto the bases, by a heat transfer.

Presentation two:

The second need is a promotional poster to inform the audience of the skateboarding event "Resurrection" is holding,

The audience will be broader as than for the decks as the poster will be shown in public locations. It should appeal to both genders, between the ages of 10-30. It will also appeal to people who are interested in skateboarding, music and art. It's also targeted at those of any socio-economic class and people who live in the city of Melbourne.

The purpose of the poster is to promote and advertise the skateboarding event, which the company is holding.

The context of the promotional poster will be in all Melbourne retail skateboarding stores and on bus stops, streets, on lampposts, walls and notice boards.

The client expects that the poster design must be informative and reflect the continuous spirit of skateboarding. It must also communicate the message that "Resurrection" is a contemporary skateboarding brand so it may include a mixture of imagery also found in skate and street culture. It must also be of a medium to large size so information is easily readable. The budget is reasonably high as "Resurrection" wants this poster to be a good quality and attract viewers. Production time is a limitation as the skate event begins in January and "Resurrection" would like the poster no later than November 2012.

The final presentation of the poster design will be printed on A2 size paper and of a high quality.

Lisa Peric 2012

Sample design brief #3

Design Brief

The client, Garnier, is an Australian hair care company that appeals to both a male and female audience of all ages. They are a major sponsor of the Australian Open which brings visitors to Melbourne from all over the world. People of all ages are drawn to Melbourne's Central Business District to either watch a tennis match at the Rod Laver Arena, or join on with the festivities in the city. Activities are organised for the youngsters to keep them entertained and involved in the spirit of tennis.

Garnier has asked for two new objects to advertise for the up and coming Australian Open in 2009. The first need is a new shampoo and conditioner bottle design with reference to the Australian Open on the label. The second need is an advertisement that can be used on a bus shelter, the side of a bus or a billboard. This advertisement is to appeal to an audience of all ages and encapsulate the feeling behind tennis.

Presentation One:

This new bottle design for shampoo and conditioner is to be original and somehow related to the Australian Open. The specific shape doesn't matter as this design is up to the designer, however, it has to be easy for people to be able to differentiate between the bottles easily, especially for those people that have impaired eyesight, and it has to be easy for people of all ages to manoeuvre.

The purpose of this new bottle design is to start a new style range for Garnier and express its promotion for the Australian Open. The context for these new bottles will be in all leading supermarkets in Australia that Garnier is currently sold in. The general audience is for people of all ages who want the best out of their hair care products.

The final presentation of these new bottle designs are three dimensional drawings of bottles that are bright in colour and modern-like that people will want to use. An orthogonal drawing is necessary to display to the client exactly what the bottle will look like.

Presentation Two:

The audience for the advertisement posters is anyone visiting Melbourne's City and anyone who uses public transport all over Melbourne and is interested in the Australian Open. They are targeted for people of a medium socio economic background. The context for these advertisements will be all over Melbourne on bus shelters, the sides of buses and billboards, therefore they have to stand out in one way or another, preferably with colour, and provide information such as where to purchase the new products and promote the Australian Open.

Garnier expects the advertisement to be informative and reflect the continuous spirit of tennis. The size of these advertisements is not restricted however it has to be able to fit on a bus shelter window. The budget is reasonably high as Garnier wants this advertisement to be perfect and of high quality.

One limitation exists and this is production time. The Australian Open begins in January and Garnier would like to begin advertising no later than the beginning of November 2008.

The final presentation is to be of high quality and easy to be understood by all ages and if necessary, models can be used.

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A design brief is a document that is written as a result of a client identifying a design or communication need. It is a kind of check list that explains what the designer will do for his/her client.

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Discipline; Visual Arts, Graphic Design and Corporate Identity

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Education

I will be working on the educational aspects of this project, being that can

be daunting for some children and also to inform parents of the benifits

so they allow their children to partake.

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Using visual media to promote sound experiences

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Using visual media to promote sound experiences

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My tasks within our group were to act as a conduit (facilitator) towards the gathering of information and creating a broad overview of the final Graphic Design experience. The overall experience should be visually consistent so that anaudience can immerse themselves in the entire experience, then leave with a happy buzz of the event. Post-event feedback is crucial to a designer as they need to be aware of the details that create visual appeal whilst remaining latent, but generally memorable and satisfying.

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For this project i am in charge of designing the web page and logo for our charity event.I consider these things essential because it doesn’t how great an event

is if it isn’t presented correctly to attract people it simply won’t work. When thinking about what a good website need there are few things that I consider necessities like does it have correct and useful information, is it inviting, does it make the viewer want to attend and dose it serve its purpose. Did you know it takes just 2.6 seconds from the time a page loads for a person's eyes to focus on a specific element on it? That means the things people look at the most, like logos and navigation bars, have to have a good first impression to get someone to stay on our webpage.

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I enjoy writing in all forms, and right now, am really enjoying
learning about different forms of writing, and what I'm
good at. So far, I like writing about the world around me,
what I can see, and what I know about.
One day I would like to be writing articles for magazines or
newspapers, so would like my contribution to this project to
reflect that.
I have chosen the role of writing promotional articles for
our event for local newspapers and other publications.
Our event is targeted at youth, so I would be writing in a way
that targeted that age group, that made what they were
reading relevant to them.
As well as making young people aware of the event, I think
it would be good if the article somehow encouraged
the youth of the local community to respond to it, with
the opportunity to directly contact both the writer of the
article and the organisers of the event, giving them the
opportunity to contribute to the overall program, and to let
the organisers know what they actually expected from it.

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Example of marketing a BOTB via multiple social media avenues

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Example of marketing a BOTB via multiple social media avenues

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This particular site has used a number of techniques I would like to adapt for our own blog. These include:

Writing is complemented by videos of a select few performers, encouraging people to vote for their favourite by 'liking' or 'sharing' on social media

Plenty of links to encourage readers to 'stay connected' with the blog

The articles isn't long-winded: it's succinct, purposeful and written specifically with a youthful audience in mind

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The five outstanding acts will battle it out at the MAD Week finale on Friday 1st August, to take out the title of best musical talent in adland.

From soloists to duets, trios to bands, this year's Battle of the bands finalists have it all. 2014 finalists include: The Adjective Nouns (Leo Burnett), Piperlain (Impulse Screen Media), The JB Experience (MCN), Hayley & Svet (The Communications Council) and Danielle Belles (Videology).

Last year's Battle of the Bands winner soloist Lisa Warinto (aka 'hot Lisa') from Mindshare, believes the competition is a great way to open up and keep creativity alive in the industry.

"In media you have a lot of creative people and here at Mindshare we term them 'slashes.' For example in the day you're a media person but on the side you could be a photographer or DJ - so you have a 'slashed' job description. Battle of the Bands allows these types of people to get up and shine," she said.

For the second year in a row, the competition will be judged not only by a line-up of music industry experts but also by voting on social media.

Check out the videos below and vote now for who you want to take out the title, by 'liking' or 'sharing' your favourite finalist's YouTube video.

The Adjective Nouns

Leo Burnett, Sydney

Piperlain

Impulse Screen Media

The JB Experience

MCN

Hayley & Svet

The Communications Council

Danielle Bellas

Videology

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The five outstanding acts will battle it out at the MAD Week finale on Friday 1st August, to take out the title of best musical talent in adland. From soloists to duets, trios to bands, this year's Battle of the bands finalists have it all.

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Successfully raising awareness for a cause through blogging

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Successfully raising awareness for a cause through blogging

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'Thea, the Norwegian child bride' - A powerful campaign to raise awareness that child marriage is still very much an issue throughout the world. The blog was filled with photos of a young girl's (Thea's) wedding dress, and stories of her fading plans for a future. The blog was soon bombarded with messages of support and movement to stop the marriage taking place. It turned out that the 'marriage' was a sham run by Plan Norway to raise awareness of instances of child marriage - around one every two seconds. Despite being a sham, the powerful message is out there and the blog has been read by over one million people - the attachment provides more detail of the impact the blog had on the public. Storytelling is one of the most powerful ways to engage with readers. It is the most effective way of reaching people. Our blog will show real stories from real homeless youths in order to show our readers why we are so passionate about this cause. We want readers to be aware of the struggle many young people go through everyday and spread the word about both our cause and our event.

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"Hey! My name is Thea and I'm 12 years old. I am getting married in one month! So, welcome to my blog. This will also be my wedding blog from now on <3 ".

This is how Thea has introduced her upcoming journey and major life event of being a child bride in Norway. Using this blog she told her story and expressed how she believed her experience of marriage would be.

- We want to show how horrible the practice of child marriage is and put it in a context that is familiar and normally associated with love, happiness and hope for the future. Many girls dream about their wedding day and this day is often referred to as one of the happiest days of their lives. But for 39, 000 young girls who get married every day, their wedding day is the worst day of their life. Norway and the rest of the world has to wake up and help us stop child marriages in order to prevent what these girls are going trough, says Olaf Thommessen, National Director of Plan Norway.
English translation of the blog The original Norwegian blog
Thea's wedding blog has become Norway's most read blog during the course of one day. It instantly provoked reactions where people immediately contacted the police and child welfare in order to stop the upcoming wedding. Thousands of people debated the subject on social media as well.

Plan Norway have also see a big interest in the blogs telling the stories of real child brides in Tanzania and Bangladesh. These are heart breaking stories about girls who are ripped out of school and into wedlock.

The wedding was planned to be held on the UN's International Day of the Girl Child. Read what happened when Norway stopped the wedding.

- The response to the campaign #stoppbryllupet has been immense. We as Plan Norway are both impressed and grateful of the response people all over the world has shown. People, who normally don't engage in development issues, are now campaigning to stop child marriage. I believe this massive response is due to the fact that we chose to bring the issue of child marriage home to a Norwegian context. We have seen that this has been effective method to get people engaged in the issue, says Olaf Thommessen, National Director of Plan Norway.

- We believe that provocation is a powerful tool in order to demonstrate a reality that truly is very provoking. We hope people will mobilize against child marriage by being girl sponsors, so that most of the 39,000 girls facing Thea's situation every day can escape their brutal faith

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"Hey! My name is Thea and I'm 12 years old. I am getting married in one month! So, welcome to my blog. This will also be my wedding blog from now on <3 ". This is how Thea has introduced her upcoming journey and major life event of being a child bride in Norway.

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An indication of the large number of Australians using social media sites. Our Battle of the Bands promotional blog will be created on the blog platform WordPress.com, which had 6,100,000 users in Feb 2015.

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"How to make a blog work for your charity"

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"How to make a blog work for your charity"

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A blog is a very accessible means of communication, but it can be daunting knowing where to begin. This is a useful article that breaks down the basics in mastering the art of powerful blogging.

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There are many ways to tell your charity's story, but possibly the most accessible and enduring is through the written word. Blogs can be a powerful and great way to tell the world what your charity and service users are doing but it is important to remember storytelling a two-way thing that should engage with and inform the public.
1. Experiences can be an asset
Charities are often the place that people turn to for help and it can be tempting to present ourselves as superhuman, with all the answers. But sharing your own vulnerabilities can be an asset.

Mind recently published a blog by our senior policy and campaigns officer, which reflected on a tough, but successful year in campaigning. He touched upon his own experiences with mental health issues, experiences that many of our supporters will share.
2. Have robust guidelines
Sharing personal experiences can be difficult so it's important to support bloggers every step of the way. A clear set of guidelines, including everything from word count to how blogs are used, can provide a useful framework for bloggers, ensure that blogs have a consistent voice and help manage expectations.
3. Include real stories in your campaigns
Case studies are often used as mere footnotes in campaigns, but they're the most powerful communications tool of all for charities. Make sure to use people's stories (with permission, and/or anonymously), in their own words.

Mind's We Need to Talk campaign fought for better access to talking therapies. As part of our campaign, we commissioned a series of blogs, with clear calls to action, giving insights into the challenges people faced accessing therapies, as well as how therapies had helped them manage their mental health issues.
4. Use social media to diversify and promote blogs
A mistake we can make as charities is to believe we are 'giving a voice' to people. But the voices are already there - you just have to find them. Rather than simply having a pool of bloggers to call on, use social media to find fresh stories and the people who want to tell them.

Use hashtags and pay attention to how they're developing. And don't let your amazing stories languish on a web page - promote them via Twitter and Facebook, to encourage sharing and discussion.
5. Be brave
Above all, be brave! Publish blogs that will inspire debate. And thank your bloggers - sharing their stories can sometimes be a huge step in their lives.
Seaneen Molloy-Vaughan is digital officer at Seaneen is running a masterclass for charities on The Power of Blogging at the For more updates and opinions on the challenges and opportunities facing the voluntary sector, join our network or follow us on Twitter @GdnVoluntary. If you have an idea or a suggestions don't hesitate to email us on voluntarysectornetwork@theguardian.com.Social Media Exchange on Monday 27 January in London., the mental health charity. Her personal blog, Mentally Interesting, has had over one million views and was nominated for a Mind Media Award, as well as being made into a Radio 4 drama.

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Top tips: how to make a blog work for your charity

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There are many ways to tell your charity's story, but possibly the most accessible and enduring is through the written word. Blogs can be a powerful and great way to tell the world what your charity and service users are doing but it is important to remember storytelling a two-way thing that should engage with and inform the public.

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This is another example aimed at kids

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Australian Children's Music Foundation (ACMF)

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Choir of Hope and Inspiration

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Now celebrating their 10th Anniversary year, the ARIA, Logie and Helpmann award winning choir that inspired the nation on the ABC smash hit TV series, Choir of Hard Knocks, has embarked on their first national 'Hope & Inspiration' tour.

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I enjoy blogging in my spare time and would love my career to head somewhere down this path, so I would like to concentrate on written promotion and engaging the public on the social media side of things, focusing particularly on a blog. Considering that we will more than likely be catering for quite a youthful audience at our hypothetical event I think social media is very relevant. I want to look at how a blog and other social media sites can be used to engage readers, from getting feedback about the proposed event and involving them in the decision-making process initially, through to how being a consistently active presence with well-written posts on our hypothetical blog/social media sites will create more followers who, in turn, will be likely to promote our cause, spread the word about the event and result in the potential for future events.

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Our group identified that youth homelessness is a blight on our society and, through a music competition (Battle of the Bands - pitting group against group for mental and aural effect), we have identified a project that desires to understand their plight and how the universal language of music can bind ideas and humanity. By creating everlasting musical bonds between like-minded youths, the stigma of homelessness and it's inherent isolation will be stemmed and these individuals will hopefully yearn for group cohesion. - SjC

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Professional Writing discipline

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logo design

web page design

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Posters

Handouts

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Discipline: Professional Writing & Publishing

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Discipline: Professional Writing and Publishing