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(Entrepreneurship) After he had the ideas to make a game where you can make your own characters, make mini games, and connect with others, David and Erik launched Roblox.

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(Capital) In 2009, David raised 2 million dollars to build the app. Using friends and family to finance the project.

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Problems within the workforce (2010-2013)

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Problems within the workforce (2010-2013)

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(Labor) Between 2010 and 2013, Co-owner Erik had gotten cancer that was untreatable. In 2013, he unfortunately passed away. Instead of that hurting the business, it gave the team motivation to keep working to improve the game and work to finish Erik’s vision of what the game can become.

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(Labor) After the death of Erik, Roblox in 2013 had 68 employees, by 2016, Roblox gained 100 employees since the game kept getting more popular.

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(Labor) In 2003, David sold a company that made educational software. He got the idea with on of his former employees (Erik Cassel) to make an app that would allow you to make your own avatars and be in a game where you can communicate with others. Later on he started to gain ideas to make a game where you can make games that you can play and compete with others and friends which later was the foundation of Roblox

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(Capital) During the pandemic, kids had nothing to do since they couldn’t go out. Roblox was an oasis where they could all play together and connect with their friends. By 2020, half of the kids in the US were playing Roblox. Now Roblox is worth 28 Billion dollars.

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(Land) (Labor) When David started working on Roblox in 2004, It was just him and Erik working in a building in Menlo Park, California. In 2023, They moved their headquarters to San Mateo, California which holds almost 2,500 employees.