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Choose a health campaign that you feel makes its' point effectively.  

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Choose a health campaign that you feel makes its' point effectively.  

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1. Identify the campaign's message

2. Describe the priority population

3. Describe what was done well and what could have been improved

4. Include the health campaign link to the video or ad

5. Comment on at least 2 of your colleagues posts

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1. The campaign's message is if you wouldn't eat candy dipped in all of those harmful chemicals found in vaping, don't inhale it.

2. The priority population is to teenagers

3. Using the imagery to show what each chemical does to your body as an "advertisement" and using candy was done well because the flavors are what is appealing to teenagers. What could be improved is maybe using an actor that is closer to their teens.

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Wouldn't Eat It? Don't Breathe It. | Lollipop

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1. The "Hear Her" campaign was designed to raise awareness of the maternal warning signs during and after pregnancy to decrease maternal related deaths. The message emphasizes the need for healthcare providers to hear and act on women's concerns to improve maternal health outcomes.

2. The priority population is pregnant and postpartum women, their support system, as well as the physicians providing them care.

3. The video has a clear and concise message about their goal for improving maternal health. The message comes from a healthcare expert "Dr. Wanda Barfield", and encourages action in a calm and empathetic way. Some areas for improvement could include some testimonials, and highlight the women who are disproportionately affected by maternal mortality. The message was also heavily focused on healthcare providers and could aim to include a direct message for the general public.

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Centers for Disease Control and Prevention (CDC)

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1. The message of the “Move Your Way” campaign was to highlight how physical activities don’t have to be difficult or time-consuming. Instead, it can be fun and accessible for people who don’t participate much in physical activity. These physical activities can be implemented as part of a daily routine, leading to many health benefits.

2. The priority population of this campaign is people who aren’t active enough but are thinking about making a change.

3. In my opinion, what was done well was how it offered resources to different types of lifestyles, for example, those who are too busy, parents, older adults, pregnant women, or people with disabilities. However, some things that could improve this campaign are gathering and showing feedback from participants who have participated in this campaign or involved celebrities who have a big influence.

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Office of Disease Prevention and Health Promotion

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Disney's Magic of Healthy Living Campaign 

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Disney's Magic of Healthy Living Campaign 

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1. The campaign's message is that if you eat fruits and veggies, and exercise 30-60 minutes per day, you will feel stronger and healthier. They also mention that fruits and vegetables taste good too.

2. The priority population is to those who watch Disney Channel, so children and teenagers.

3. They talked about benefits to eating healthy and exercising, which I feel was done well. They also used recognizable Disney channel stars to promote and market their message. I think this was a good idea, because a lot of these people were role models to kids at the time. They could have included more health benefits in this short video to get their point across.

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Magic of Healthy Living -- Kickoff -- Disney Channel Official

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Protect Yourself from the Dangers of Fentanyl

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Protect Yourself from the Dangers of Fentanyl

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1. The campaign's message is to be aware and cautious of illegal fentanyl that has entered the drug supply.

2. The priority population is to both teenagers and adults. Not only have I seen ads like this ran on TikTok and Instagram as reels (which many young adults/teens have), but also during tv advertisement breaks for adults.

3. I think this advertisement did well in explaining that fentanyl is hard to identify when mixed into other drugs because it cannot be seen, smelt nor does it have a taste. Regardless, trace amounts of fentanyl can be lethal and play a large role in overdose deaths. I also liked how this video highlighted that drugs do not come with an "ingredient label". I think this video could have been improved by incorporating ways to test drugs for fentanyl or ways to prevent overdose, such as naloxone training.

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Centers for Disease Control and Prevention (CDC)

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Protect yourself from the dangers of fentanyl (:60)

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1. The campaign’s message is to raise awareness about the importance of recognizing heart disease and stroke risks, listening to your body, and seeking immediate medical help to save lives.

2. The priority population is adults at risk for heart disease and stroke, especially those who may not realize they have underlying health issues.

3. What was done well was that the campaign shares a powerful personal story that highlights the seriousness of heart health, making the message relatable and emotional. It also emphasizes the importance of early action and personal responsibility. What could have been improved was that the campaign could have provided clearer information about specific warning signs and preventive measures to educate viewers more thoroughly.

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Centers for Disease Control and Prevention (CDC)

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Million Hearts: Preventing Heart Attacks and Strokes

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1. The campaign's core message for " I Can't Breathe" describes how mental health challenges, such as anxiety and depression, can feel just as overwhelming as any physical health condition. Many fail to note the real harm Mental health has and disregard that it is still a part of our health. The campaign ad advocates for better recognition, understanding, and support for those who suffer from it and not make it a taboo to bring up.

2. The priority population for this campaign seems to be individuals of all ages who are experiencing mental health challenges, especially those who feel silenced, dismissed, or fearful of seeking help because of shame. Additionally, it promotes mental health awareness and action in the general public to reduce stigma.

3. The ad displayed impactful imagery and portrayed emotions that stimulate the feeling of anxiety. Though I may not suffer from this health issue, the video allowed me to feel the emotion and understand the terrible feeling. This allowed the viewers to create a sense of urgency and empathy, encouraging people to see mental health through a new lens. Moreover, something that could have been improved is if the ad had a direct link or reference to where people can seek help or learn more.

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I Can't Breathe - Mental Health Is Health Campaign | CAMH

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1. Identify the campaign's message

The main message of the "Tips From Former Smokers" campaign is that smoking causes severe and often life-threatening health problems. The campaign shares real-life stories from former smokers who have suffered from conditions like lung cancer, heart disease, and other smoking-related diseases. It places importance on the long-term, irreversible damage caused by smoking, with a focus on the need to quit smoking for better health.

2. Describe the priority population

The priority population for this campaign is smokers, particularly those who have been smoking for a prolonged period and are at a higher risk for chronic diseases caused by tobacco use. The campaign also targets people who may be thinking about quitting or are in the contemplation stage of smoking cessation. Although it resonates with a broad audience, it is especially aimed toward adults.

3. Describe what was done well and what could have been improved

The campaign uses powerful real-life testimonials to highlight the serious health consequences of smoking. Its clear, direct message emphasizes the seriousness of smoking-related issues. Emotional appeal through personal stories motivates action, while providing accessible resources to quit, empowers viewers to make a change and quit smoking. The campaign could improve by including a broader range of smokers, particularly younger or more diverse individuals, to increase relevance. It could also integrate interactive elements, such as social media or online communities, for additional support. Adding preventive messaging for youth and long-term follow-up resources would create a more rounded approach and help maintain motivation.

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CDC launches 2024 Tips From Former Smokers Campaign

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The campaign's message promotes mental health as priority. The priority population of this health ad campaign is fans of all sports teams. With sponsors specifically from big athlete organizations in the U.S. This campaign does a great job at harnessing the culturally influential power of sports and displaying the importance of not only taking care of the physical body but mental health as well. In which, “Love, Your Mind” campaign shares mental health rituals and stories to normalize the importance of mental health. I don’t think their message could be improved any more, it is a great message and impactful for its chosen target population. The advertisement itself is eye-catching and the narrator is collective and stern. Furthermore, the website for the health campaign is welcoming and easy to read.

https://loveyourmindtoday.org/

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Love, Your Mind | Huntsman Mental Health Institute and The Ad Council

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1. This campaign emphasizes the importance of physical activity. It's a mean to improve an individuals health along with the community as well. It's telling us to integrate movement into our daily lives to enhance our well being and to decreased the chances of getting a chronic disease.

2. The priority population is global citizens coming from all ages and backgrounds but particularly focuses on individuals that lead sedentary lives or can have limited access to opportunities in incorporating physical activity. It highlights diverse groups even individuals with disabilities showing physical activity is achievable for everyone.

3. They did a good job at including every demographic in such a short video. The message reaches to everyone. It was also visually appealing along with the motivational tone of the speaker and the uplifting music. There's also showing a global perspective stating that health is universal and includes cultural and geographic boundaries. Some improvements would be providing links, resources or community programs to help individuals incorporate physical activity into their daily routines.

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1. The campaign's message is to raise awareness for people to get free, fast, and confidential HIV testing or to encourage others they know to get tested.

2. The priority population is gay Latino/Hispanic men and Bisexual men, as the program, "Reasons/Razones" was created specifically for them.

3. The campaign did well in using an emotional approach as different people in the video stated their reasons for getting tested for HIV. This would cause the audience to think about their loved ones, whom they would get tested for. One thing the video could have improved on was including what HIV is, how it affects the body's immune system, and including a mortality rate to show how fatal the disease is.

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Centers for Disease Control and Prevention (CDC)

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1. The message of this campaign is to empower young women by increasing their access to accurate, up-to-date information from the U.S. Food and Drug Administration (FDA) about health and safety. By promoting awareness of FDA resources, the campaign aims to help young women make informed decisions about their health, understand product safety, and stay educated about important topics like medication use, nutrition, reproductive health, and preventative care. Ultimately, it strives to support healthier lifestyles and greater confidence in navigating the healthcare system.

2. The priority population for this campaign is young women, particularly those who may not have regular access to reliable health and safety information. This includes women in their teens and early twenties, especially those in underserved communities, college students, or young professionals who may be navigating independent health decisions for the first time.

3. By making health and safety information more accessible and understandable, the campaign does well in providing overall health literacy, which is crucial for making better healthcare decisions. Young women are influenced by peers and role models. Including real-life testimonials, stories from young women, or partnerships with influencers or healthcare professionals they trust might make the campaign feel more authentic and relatable.

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FDA Office of Women’s Health College Women’s Campaign | Learn More

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1. The campaign's message is to support children in achieving 60 minutes of physical activity daily which allows them to stay healthy. These 60 minutes do not need to be done at once but can be broken up throughout the day.

2. The priority population is parents.

3. The visual imagery of children doing physical activities and how long they can do these activities was portrayed well. This shows various ways parents can support their children in staying active throughout the day to achieve those 60 minutes. The campaign could have included a simple message explaining why 60 minutes of daily activity is necessary compared to just 30 or 40 minutes. Nowadays, parents are so busy that it may be hard to reach 60 minutes.

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Physical activity - It All Adds Up (40 second ad)

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1. This campaign by the CDC aims to educate about common risk factors for injuries as one ages. This allows for older adults and their care givers to be more empowered regarding the prevention of these injuries.

2. The priority population is older adults 65 years and older as well as their caregivers.

3. One thing that was done well was that the CDC focused ads in both metro and rural markets. However, it was only limited to 4 states. The CDC also created tribal specific ads for Arizona, Oklahoma, and South Dakota. The CDC selected states based on the number of injuries and injury related deaths in older adults which I thought was a good way to utilize data and educate the populations that are at most risk. Additionally, the CDC is utilizing the use of social media to spread the message which increases access.

4. https://www.cdc.gov/still-going-strong/about/index.html

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National Youth Vaping Education Campaign - The Real Cost

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National Youth Vaping Education Campaign - The Real Cost

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1. The campaign's message is to bring awareness and educate youth and young adults about the serious health risks and how addictive vaping can be. The campaign also aims to address the misconception that e-cigarettes are harmless.

2. The campaign target audience is U.S. youth aged 12 to 17, particularly those who are at risk of initiating or have already begun using e-cigarettes. This demographic is reached through platforms popular among teens, such as social media, streaming services, and youth-oriented television networks.

3. What was done well about the ad was how they filmed the video; the visuals were intense but effective. By showing how nicotine can be so damaging to our health -- as a deadly disease that infiltrates our whole body. It catches your attention right away and makes you think twice about vaping. I also liked that they didn’t sugarcoat anything; the ad quickly shows how addiction can take over your body and mind. It’s not just someone telling you “don’t vape," they actually show the consequences in a way that sticks. Ultimately, this ad is great in increasing awareness among teens about the dangers of vaping.

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The Real Cost - Cautions against the use of e-cigarettes

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For this week, I chose to look at one of my favorite mental health awareness commercials, which was a video published by the Norwich City Football Club located in Norwich, England for World Mental Health Day. While the video wasn’t created by a U.S. based organization, I feel as though the video has topics that can be universally understood.

1. The campaign’s message is to raise awareness for mental health and to show that often times, people may not be able to effectively express how they are truly feeling, especially when struggling with mental health challenges. The commercial highlights how individuals may be able to put on a brave face and act in ways that may not reflect how people think those who are struggling with mental health actually look or behave. The campaign’s message ultimately serves as an important reminder that mental health issues are not always visible and that someone who appears to be doing well on the outside may still be experiencing difficulties internally. Lastly, the video encourages people to look beyond surface-level interactions and to check in with friends, family, and loved ones.

2. The priority population for this campaign is intended to target the male demographic who may be interested in football (read: soccer) in England, as men often face stigma around expressing vulnerability or discussing their mental health.

3. I think the best part about the health campaign is really the way the video is directed and edited. It’s a very simple video in that we really only see two men (presumably friends) who interact with one another in simple manners, whether that be by saying hi to one another, cheering on their team, and of course, watching the football match together. What makes the video especially powerful is how the video ends with one final scene, where only one of the two men sit down, places a team towel on the now-empty seat, and then begins to silently mourn his friend’s absence. We get to see such a wide variety of emotions throughout the video expressed by the two men, whether that be joy, happiness, camaraderie, and even sadness. But—all of those emotions were expressed towards their football team and the matches they’ve watched; the final emotion shown in the video is that of profound grief and loss, not from the football team or the match, but from his missing friend.

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Check in on those around you | #WorldMentalHealthDay 💛💚 #youarenotalone

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Be Your Own Hero :60 | Type 2 Diabetes Prevention |

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Be Your Own Hero :60 | Type 2 Diabetes Prevention |

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1. This campaign emphasizes that prediabetes is a serious health condition affecting more than 1 in 3 American adults, and that early detection through a simple risk test can empower individuals to take preventive actions. The message encourages people to take charge of their health by making small, manageable lifestyle changes to prevent or delay the onset of type 2 diabetes.

2. Adults aged 40 and older, particularly those who are overweight, physically inactive, or have a family history of diabetes. The campaign also targets busy individuals who may overlook their health due to daily responsibilities.

3. The campaign uses everyday situations and characters to illustrate the risk of prediabetes, making the message more relatable and impactful. By directing viewers to take a quick, 1-minute risk test, the campaign provides a straightforward and accessible step toward awareness and prevention. The partnership between the CDC, the Ad Council, and other organizations enhances the campaign's credibility and reach. Providing additional support, such as personalized action plans or connections to local health programs, could help individuals take concrete steps after assessing their risk, which is an improvement that could be made.

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Be Your Own Hero :60 | Type 2 Diabetes Prevention | Ad Council

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1. The campaign's message highlighted a global health concern being oral health. The video emphasises the importance of our teeth, and taking proper care of them is crucial for good health.

2. The priority population is low-income/underserved communities that do not have access to most resources. The video mentions the expansion of programs that help children and adults in low-income populations.

3. I believe the use of imagery was done well, as it captivates the eye. Not only that, but they also included statistics, which helps emphasize how concerning the issue may be. One thing that could have been done to strengthen the campaign would be to explain how to properly care for oral health. The video itself talks about the issue and how they will increase access to resources, yet explaining some methods to properly clean teeth could have been useful as well.

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1. The "Talk. They Hear You." campaign encourages parents and caregivers to have open, honest conversations with their children about the dangers of underage drinking and substance use. It emphasizes that when parents talk, children listen, aiming to equip parents with tools to initiate these important discussions.

2. The primary audience is parents and caregivers of youth under the age of 21. The campaign also indirectly targets youth by fostering environments where open dialogue about substance use is normalized.

3. The campaign is grounded in research that shows parental involvement is a key factor in preventing underage drinking and drug use. It offers a variety of tools, including conversation guides, videos, and an interactive mobile app, to assist parents in initiating and maintaining discussions with their children. Utilizing TV, radio, print, and digital media, the campaign effectively reaches a broad audience.

Materials are available in multiple languages and are tailored to resonate with diverse communities. While the campaign focuses on parents, incorporating more direct engagement strategies for youth could enhance its effectiveness. Publicly sharing data on the campaign's outcomes would provide transparency and help in assessing its success. Regular updates to address new substances and changing social dynamics would keep the campaign relevant.

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SAMHSA’S “Talk. They Hear You.”® Campaign Overview Video

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1. The campaign's message calls to end plastic pollution. Single-use plastic pollutes thousands of communities. It can end up ruining water ecosystems such as rivers, lakes, and oceans. When plastic pollution ends up in these ecosystems, it can alter the habitat's natural processes, making it harder to adapt to changes in the environment. This affects human livelihood and food production.

2. The priority population in this campaign is South-east Asian because South-east Asia struggles significantly with this problem. There is a mismanagement of plastic in these areas causing more pollution than other communities might have. However, plastic pollution IS a global problem that affects people throughout the entire globe.

3. I think what could have been improved is properly showing solutions to how to reduce plastic consumption or get rid of plastic. There needs to be an emphasis on educating how to recycle plastic properly. I find that with many different types of plastics, it can be hard to remember which ones can be recycled and which ones can't. What was done well was showing at the very beginning that the family's food had a piece of plastic in it. The father just shrugged it off like nothing, but having plastic in your food is NOT normal and can truly affect us long term through the build up of micro plastics in our system. I also like how the little girl is giving a toy telescope and when she looks through it, it shows an exaggerated depiction of her family eating plastic. It may be extreme, but some areas on Earth really do look like a sea of plastic just as depicted in the telescope she was given.

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(PLASTIK) – A wake up call to end plastic pollution

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1. For Mental Health Month this May, Mental Health America has chosen the theme “Turn Awareness into Action”. The goal of this is to emphasize the importance of going beyond mental health awareness and putting that knowledge into actions that help oneself and their community. This campaign supports people making positive changes by providing mental health resources, like planning guides, printable handouts, and wellness tips.

2. Based on the information available on Mental Health America’s website, the campaign is for everyone, but there are multiple populations they are targeting. They seek to reach individuals who struggle with mental health challenges, organizations that aim to support mental wellness initiatives, and communities that are looking to improve access to mental health resources.

3. Mental Health America did a great job when it came to offering free mental health resources and outreach ideas. Whether you are an individual who wants to learn or a mental health program coordinator who wants to teach strategies, they have options available. Something Mental Health America could improve is having mental resources that are available in different languages to be more inclusive of diverse populations. Many communities of color struggle with mental health stigma, so it would be nice for them to be able to easily use the materials on the site.

4. Mental Health Month | Mental Health America

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The vital role of mental health is more visible than ever before, but awareness alone isn't enough. Now is the moment to turn awareness into powerful, positive action for lasting change.

Every action-seeking help, supporting others, practicing self-care, or advocating for change-matters. This May, let's turn awareness into meaningful action for ourselves and our communities, building a future where everyone can thrive.

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Mental Health Month | Mental Health America

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The vital role of mental health is more visible than ever before, but awareness alone isn't enough. Now is the moment to turn awareness into powerful, positive action for lasting change. Every action-seeking help, supporting others, practicing self-care, or advocating for change-matters.

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 Stoptober | It's never too late to quit

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 Stoptober | It's never too late to quit

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1. It encourages people to take that first step by committing to just 28 days, reminding them that even though quitting is hard, they’re stronger than they think. The campaign conveys that it’s never too late to stop smoking.

2. The campaign primarily targets adult smokers in the UK, particularly those aged 35 to 60. However, recent iterations have also focused on younger smokers aged 18 to 34, especially in light of increased smoking rates during the COVID-19 pandemic. The campaign aims to reach individuals considering quitting but needing motivation and support to take the first step.

3. In my opinion, Stoptober effectively uses a positive and supportive approach, focusing on the benefits of quitting rather than the harms of smoking. Various support tools cater to different preferences, making it accessible to a broad audience. The campaign's timing in October creates a sense of community among participants. I feel like it could be improved by providing more personalized support, such as tailored plans based on individual smoking habits and extending support beyond 28 days to help maintain long-term cessation.

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Stoptober  | It's never too late to quit

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1. Discussing mental health issues is acceptable. Sharing personal experiences fosters empathy and support. The expression "this is me" implies that accepting all sides of oneself, including mental health difficulties, is crucial.

2. The campaign specifically targets younger workers and workplace communities. Because it features a variety of speakers, a wide range of individuals may identify. It focuses on those who are concerned about climate change as well.

3. When genuine individuals tell real stories, a deep emotional bond is formed. "This is me" is a straightforward but effective remark. What might be improved: Viewers should be given more clarity on the campaign's future moves. It sparks great discussions but doesn't make it obvious where to find support or how to help others.

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“This is Me” mental health storytelling campaign

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1. The message of the campaign is to raise awareness about ovarian cancer, emphasizing the importance of early diagnosis and symptom awareness. By educating the public about the signs and symptoms, the campaign aims to encourage women to seek medical advice promptly, potentially leading to earlier detection and improved outcomes.

2. The campaign primarily targets women aged 50 and over, as this demographic is at a higher risk for ovarian cancer. However, it also seeks to reach a broader audience, including younger women and healthcare professionals.

3. The Target Ovarian Cancer campaign reached people through social media, community events, and partnerships. It shared helpful tools like posters and leaflets to make it easy for others to spread awareness. To improve, the campaign could include more diverse voices and find better ways to measure how well it's working.

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1) The campaign's message is to educate adolescents about HIV and STI's, and the different modes of transmission. It also teaches them how to prevent one from obtaining such diseases or infections by getting tested or using contraceptives in accordance to their age.

2) The priority population are middle and high school-age students (12-18).

3) What was done well in this campaign was that they got their message across in a fun and interactive manner, and touched on all the key points of what an HIV and STI infections is, how it's transmitted, and how it can be prevented. The campaign not only targets adolescents but also can used older individuals who are new to this type of information. Something that I think could have been improved is by including some statistics of what age group runs the most risk of contracting an HIV or STI infection.

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Preventing HIV and STIs | Human Rights Campaign + Advocates for Youth

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The importance of prioritizing mental health for the LGBTQ + community

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The importance of prioritizing mental health for the LGBTQ + community

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1. The ad's message is to bring awareness to LGBTQ+ community when it comes to mental illness. People in this community have what is known as minority stress, which can add to day-to-day stressors. An example would be having anxiety about being openly gay in public. It advises making mental health a priority and finding a good support system. It advises finding a support healthcare professional that you can trust, such as a therapist who understands your specific issues.

2. The priority population is the LGBTQ+ community.

3. The ad should have listed resources as to where the LGBTQ+ can get help. I wish they had listed the non-profit organizations that they mentioned in the video.

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The importance of prioritizing mental health for the LGBTQ+ community

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1. The campaign's message is that vaping is falsely believed to help people relax, when in reality, it will only increase someone's anxiety.

2. The priority population is young adults and teenagers.

3. Something that I think was done well is that the ad is very visually appealing and has a short yet impactful message. They use bright colors, and draw the viewer back in with voice effects. That being said, it could do more to drive its point home and really explain why vaping is bad for you. Someone who was not fully paying attention to the ad may not understand that they are attempting to discuss the negative impacts of vaping, as on the surface it seems to be lighthearted.

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The campaign aims to educate individuals about the different signs of breast cancer, using the metaphor of lemons. It gives a visual representation of the different symptoms that breast cancer can manifest. The campaign aims to educate individuals mainly women and hope for early detection and seek medical attention as soon as possible.

The primary audience is women of all ages especially those who may lack access to a proper educational demonstration on how to detect any signs of breast cancer or abnormalities. I think the campaign did well on visually showing the different symptoms and signs through the use of lemons. I think the campaign could expand by having various interactive workshops such as a pop up events in communities or even schools such as colleges.

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1. The central message is that having a healthy diet benefits individual well-being and contributes positively to the planet's health. By choosing nutritious foods, individuals can reduce the risk of diseases and lessen the environmental impacts such as greenhouse gas emissions.

2. The priority population is the general public, encouraging them to make healthier food choices for personal and environmental benefits. Policymakers and healthcare professionals also highlight the need for policies that promote access to nutritious foods.

3. It has a clear and concise message, effectively communicates the benefits of healthy eating for individuals and the environment. It has engaging visuals that help show the impact of dietary choices, making the message more relatable and memorable. The video could improve by providing more concrete examples or how the audience they can modify their diets to achieve the benefits. They could also include diverse dietary practices and food options.

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I agree that knowing the consumer is the first step in developing an effective framework for health communication, it's about meeting people where they are in terms of their motivations, actions, and beliefs. The CDC's "Tips From Former Smokers" program is one that, in my opinion did a great job doing this. It's effectiveness stems from how emotionally and personally engaging the messaging is. It tells true experiences of people who are enduring the long-term effects of tobacco usage rather than just offering statistics on the dangers of smoking. The health message becomes more remembered and relatable when it is told in this way. In order to reach as many people as possible, it also targets various demographics and makes use of variety of media, social media, and tv. The campaign reflects a solid framework, it's audience centered, evidence-based, and emotionally compelling, which is why it's had great success in helping people quit smoking.

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Centers for Disease Control and Prevention (CDC)

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CDC: Tips From Former Smokers - Tammy W.: Everything Right Tip - URL