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Scenario 1: You are a growing sandwich chain in London looking to distribute fresh sandwiches. Consider:
- Product shelf life: 1 day
- Target market: College students
- Current production: 1000 sandwiches daily
- Quality control needs: High (food safety)
- Temperature control required

Use the decision matrix to evaluate: direct delivery, food delivery apps, retail partnerships, and universities.

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Scenario 2: A premium UK fashion brand targeting international markets. Consider:
- High-value product (>$200 per item)
- Brand image importance
- International shipping requirements
- Customer sizing and returns
- Authentication needs

Evaluate: own boutiques, high-end department stores, online luxury platforms, and direct-to-consumer website.

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Scenario 3: An English learning app for international students. Consider:
- Digital product (no physical logistics)
- Regular updates needed
- User data collection
- Technical support requirements
- Payment processing

Analyze: app stores, web platform, educational institutions, and language schools as distribution channels.

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Scenario 4: Premium English coffee beans. Consider:
- Shelf life: 6 months
- Premium positioning
- International demand
- Packaging requirements
- Education about brewing methods

Evaluate: specialty coffee shops, online subscription, retail chains, and cafes.

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Scenario 5: Traditional English pottery. Consider:
- Fragile products
- Various sizes and weights
- Artisan significance
- Custom orders possible
- Shipping challenges

Analyze: tourist markets, online marketplaces, art galleries, and direct studio sales.

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1. Rate each criterion from 1-5 for every distribution channel
2. Weight the criteria based on importance (1-3)
3. Multiply ratings by weights
4. Sum up the total scores
5. Compare final scores to make recommendations

Example weights:
Cost (3)
Market Reach (2)
Product Control (3)
Speed to Market (2)
Customer Service (2)

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For each product scenario, complete the following requirements:
1. Fill out the decision matrix for all distribution channels, providing detailed scores and reasoning for each criterion, focusing on importance weightings.
2. Write a detailed 200-word justification for your recommended distribution channel, explaining why it best suits the product.
3. Identify at least two potential risks associated with your chosen channel and propose strategies to mitigate these risks effectively.
4. Analyze how changes to the target market might influence your distribution channel recommendation and adjust your strategies accordingly.
5. Include real-world examples or case studies where similar distribution channels were successfully used.

Ensure all submissions are uploaded to our class portal by next Friday. Late submissions will not be accepted.