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Patagonia, founded in 1973, is a renowned high-quality outdoor gear American brand committed to sustainability and environmental activism. With a mission to "save our home planet," Patagonia inspires positive change for a more sustainable future.

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The founder of Patagonia was Yvon Chouinard. He founded the company in 1973 and has since been a prominent figure in the outdoor industry, known for his environmental activism and sustainable business practices.

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CEO of Patagonia was Ryan Gellert. He took on the role in June 2020, succeeding Rose Marcario. Gellert has been with Patagonia since 2014 and has held various leadership positions within the company, including as General Manager of Patagonia Europe, Middle East, and Africa. He is known for his commitment to environmental sustainability and social responsibility, aligning with Patagonia's values and mission.

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- Environmental stewardship: Prioritizing sustainable practices, eco-friendly materials, and conservation efforts.

- Fair labor practices: Ensuring safe working conditions, fair wages, and respect for workers' rights in the supply chain.

- Transparency and accountability: Openly sharing information about operations, supply chain, and CSR initiatives.

- Community engagement: Supporting local communities and grassroots organizations through grants and advocacy.

- Advocacy and activism: Using its platform to advocate for environmental and social justice causes, driving awareness and policy change.

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Patagonia's Worn Wear campaign promotes repairing, reusing, and recycling clothing to reduce waste. Patagonia offers repair services for its products, encourages customers to trade in used items for store credit, and sells quality, refurbished gear at its Worn Wear store.

Some statistics about the campaign include:

1. Over 82,000 garments repaired in 2020 alone.

2. More than 129,000 pounds of clothing diverted from landfills.

3. Promotion of a "buy less, but better" approach to consumption, encouraging customers to invest in high-quality, durable products that last longer and reduce overall environmental impact.

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By 2025, 100% of our apparel products will be made in factories that pay a living wage

By 2030, 100% of the cotton and hemp fiber in their line will be Regenerative Organic Certified.

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85% of the products in Patagonia line are made in a Fair Trade Certified factory.

75,000+ workers benefit from Patagonia’s participation in the Fair Trade Program.

2,000+ farmers are part of our Regenerative Organic Certified cotton program.