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Group 08

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Group 2

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GROUP 6

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GROUP 3

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Group 5 - Group Assignment 2

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group 4

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Kim Quyen

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https://drive.google.com/drive/folders/1-B3L7-gze6ZegxElSUqpemlgkH2m0DN2?usp=share_link

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Get access to files anywhere through secure cloud storage and file backup for your photos, videos, files and more with Google Drive.

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Group 4_Case Study 6

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ASSIGNMENT 1

Please create a new post and upload your clip.

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https://drive.google.com/drive/folders/1-65ySE2tq_rCLTdr7PddDZXG-mvNXeeY?usp=share_link

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Nguyễn Thị Tố Uyên

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Võ Đặng Hồng Trang

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Hoang Thi Diu Hong

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Ngô Anh Trì-SS180621

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Nguyễn Anh Hào

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Nguyễn Thị Hồng Cẩm

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Hồ Nguyễn Thị Bích Hồng - ss180189

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Trần Thị Kim Oanh

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Nguyễn Duy Anh

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NGUYEN VIET AN SE170334

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Trần Thị Lan Anh

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Võ Huy Hoàng

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Ngo Dang Trinh

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Hồ Trung Hậu

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Đào Triệu Minh

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Huỳnh Minh Khôi

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•What can leaders do to help staff to achieve the goals?

•2. What can leaders recognize staff’s success?

•3. Why should leaders give challenges to staff so that they feel satisfied?

•4. How can leaders make staff feel responsible and autonomous at work?

•5. Why is personal development important in job satisfaction?

Video your answer for these 4 questions: explain and examples

Deadline: Monday 24 June 2024

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Requirements

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Hà Văn Hùng

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Hoàng Thị Dịu Hồng

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Pham Thi Kim Quyen

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Hồ Nguyễn Thị Bích Hồng ss180189

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Đỗ Trương Ly Na

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Nguyễn Thị Tố Uyên

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Nguyễn Đắc Trọng

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Get access to files anywhere through secure cloud storage and file backup for your photos, videos, files and more with Google Drive.

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Ngô Anh Trì _ss180621

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Nguyễn Ngọc Hoàng Dung

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Trần Thị Kim Oanh

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Hồ Trung Hậu

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Nguyễn Anh Hào

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Võ Đặng Hồng Trang

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Đào Triệu Minh

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Trần Thị Lan Anh

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Võ Huy Hoàng

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Huỳnh Minh Khôi

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Ngô Đăng Trình

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Nguyễn Duy Anh - MKT1907

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Get access to files anywhere through secure cloud storage and file backup for your photos, videos, files and more with Google Drive.

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Nguyễn Thị Hồng Cẩm

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Get access to files anywhere through secure cloud storage and file backup for your photos, videos, files and more with Google Drive.

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Listening:

https://breakingnewsenglish.com/business_english.html

https://www.businessenglishpod.com/

https://www.businessenglish.com/index_en.html

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Breaking News English - Business English

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Business English, news, ideas, online activities and printable handouts that save you time - for news English and current events lessons.

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SPEAKING TASKS - Deadline Wednesday, 12 June 2024

Please prepare the answers for Units 2 and 3.

Video your answers with the whole body facing to the wall, read the questions and answers. Please learn by heart for the best performance.

You can use ideas from the AI, but make the most out of the unit and the discussion in class.

UNIT 2'S QUESTIONS

1. What advice would you give to someone trying to develop business relationships in
Vietnam? Use specific reasons and relevant examples to support your opinion.
2. A foreign company is opening a branch in your country. What factors should it
consider? Use specific reasons and relevant examples to support your opinion.
3. What should companies do to market internationally?
4. In your opinion, internationalization is a risk or an opportunity? Explain.

UNIT 3'S QUESTIONS

1. Give an example of a company you know which is good at building relationships with its customers. How do they do this?
2. Why is it necessary to establish positive business relationships? How to build up the positive business relationships?
3. What are some problems companies face when they try to internationalize a brand? Use specific reasons and relevant examples to support your opinion.
4. Why do some brands/products fail in other countries? Use specific reasons and relevant examples to support your opinion.

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LISTENING TASKS - Deadline 9pm, Sunday 9 June, 2024

Please click those links and complete the listening exercises (Units 1,2,3)

Unit 1: https://app.classkick.com/#/login/LKO3BM

Unit 2:

https://app.classkick.com/#/login/J54NSE

Unit 3:

https://app.classkick.com/#/login/WLQA4T

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Classkick is a free app that shows teachers in real-time exactly what students are doing and who needs help so they can provide instant feedback.

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SAMPLE

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Trung Hậu - Lan Anh Group 4

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You are working in the Equipment Management Department of Lotus Group. Your department bought some expensive desktop computers last week from Electronics World. Now you realize that they are not functioning properly.

Write an email (about 200 words) to the Customer Service Manager of Electronics World, complaining about the computers and requesting the company to take some immediate actions.

@You are supposed to describe the problems clearly and include your suggestions or demand.

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Hoàng vs Quyên

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Đắc Trọng & Kim Quyên

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Trương Công Nguyên- Ngô Anh Trì

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group 5

1.

When a foreign company plans to open a branch in a new country, it should consider several key factors: Market Research: Understanding the local market is crucial. This includes the demand for their products or services, customer preferences, and the presence of potential competitors. For example, a company selling winter clothing might not find a substantial market in tropical countries. Legal and Regulatory Environment: The company needs to understand the local laws and regulations related to business operations, labor, taxation, and more. For instance, some countries might have strict regulations on foreign ownership or data privacy. Cultural Differences: Understanding local culture can help in designing marketing strategies, communication, and even product development. For example, a fast-food chain might need to offer a different menu in a country where people prefer vegetarian food. Economic Conditions: The economic stability of the country, inflation rate, exchange rate, and purchasing power of the consumers can significantly impact the business. Infrastructure: Adequate infrastructure like transportation, logistics, internet connectivity, etc., are essential for smooth operations. Political Stability: Political instability can lead to unpredictable business environments. Companies need to assess the political situation carefully. Local Partnerships: Collaborating with local businesses can help in navigating the local market, regulatory environment, and cultural nuances more effectively. Talent Acquisition: The availability of skilled labor and local talent is another important factor. Companies might need to invest in training and development depending on the local talent pool.

2.

a. Cultural Nuances and Misunderstandings: Reason: Marketing messages, brand elements, or product features that resonate in one culture might be offensive or confusing in another. Example: Dove's "Real Beauty" campaign featuring women of various ethnicities was criticized in China for using a stereotype of Asian beauty. The original image showed a white woman washing her face and turning into a Chinese woman, implying a need for Asian women to become lighter-skinned.

b. Legal and Regulatory Hurdles: Reason: Regulations on advertising, product ingredients, and labeling can vary significantly between countries. Ignoring these regulations can lead to fines, product recalls, and delays. Example: Nestlé faced criticism for marketing aggressive formula marketing practices in developing countries, which went against World Health Organization (WHO) guidelines.

c. Managing Distribution and Supply Chains: Reason: Setting up efficient distribution networks and ensuring consistent product quality across different countries can be complex and expensive. Example: McDonald's has faced challenges in adapting its menus to local tastes in various countries. While burgers are a staple, ingredients and flavors need to be adjusted to cater to local preferences.

d. Currency Fluctuations and Economic Instability: Reason: Fluctuating exchange rates and economic instability in target markets can affect profitability and make pricing strategies difficult. Example: The recent devaluation of the Eurozone currency has impacted companies exporting from the US, as their products become relatively more expensive in Europe.

e. Competition from Established Local Brands: Reason: Local companies might have a deeper understanding of consumer preferences and established brand loyalty, making it difficult for foreign brands to gain market share. Example: Coca-Cola, a dominant brand globally, faces strong competition from local favorites like Thums Up in India or Inca Kola in Peru.

f. Protecting Intellectual Property: Reason: Enforcing trademarks, patents, and copyrights can be challenging, especially in countries with lax intellectual property laws. Example: Many foreign fashion brands struggle with counterfeiting of their products in countries like China and Southeast Asia.

3.

Brands and products often fail in foreign markets due to cultural differences, economic miscalculations, regulatory challenges, intense local competition, misalignment with consumer behavior, brand misperceptions, and adaptation issues. For instance, Tesco’s Fresh & Easy in the US and Barbie in Japan failed due to cultural mismatches, while Target in Canada struggled with supply chain and pricing issues. Regulatory barriers thwarted Uber in Germany, and Walmart couldn’t compete with local German discounters. Misunderstanding local preferences led to eBay and Best Buy's failures in China, and Home Depot’s DIY model didn’t resonate with Chinese consumers who preferred professional services. These failures highlight the need for thorough market research and adaptation to local conditions.

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Minh Khôi + Kim Oanh

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Văn Hùng- Hoàng Dung

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Đào Triệu Minh - Tô Kim Ngân - Record Homework - Group 6

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Group 7 - RECORD HOMEWORK

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Unit 2 - Record Homework - Group 2 - [Hồng Trang & Quốc Khánh] 

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Unit 2 - Group 2 - [Hồng Trang & Quốc Khánh] - Made with Clipchamp

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Blue and Green Organic Group Project Presentation

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https://docs.google.com/document/d/1Effjps4cVVP5x8AHZizO8a2S6mrgqVPJ3TixTA7jlig/edit?usp=sharing

Group 5

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Quality and marketing strategies are core to Tod’s worldwide expansion. So what happen if Tod’s company doesn’t place its emphasis on quality and marketing strategies?

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Work in groups in 15 minutes, post DIRECTLY on PADLET

Google ONE Vietnamese brand that has expanded to the world

Write down the differences in their products (country A vs country B)

-price

-design

-taste

-color

-name

-feature(s)

-marketing strategy

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g3-4questions

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Mai Anh - Hải Anh

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Bich Hong + The Nhat

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Group 2: Dịu Hồng-A Đinh Ngọc Khánh-B

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Team 1, 4 questions

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Nhất student A and Trọng student B

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[Võ Đặng Hồng Trang + Nguyễn Ngọc Quốc Khánh] - Record Telephone 

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Record Telephone - Group 2 - [Trang & Quốc Khánh] - Made with Clipchamp

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Hồ Trung Hậu - Trần Thị Lan Anh

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Group 7 - 4 questions

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group 4: 4 questions

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Nguyễn Anh Hào - Nguyễn Thị Tố Uyên

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Nhóm 8 : 4 question

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Hà Hùng - Hoàng Dung

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Trần Thị Kim Oanh - Huỳnh Minh Khôi

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Nhóm 5: 4 Questions

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Nhóm 6 : 4 Questions