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https://careers.boohoogroup.com/jobs/boohoo-jobs/325969/affiliate-marketing-manager-12-month-ftc

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·       Resourceful and proactive, with strong project management, planning and prioritisation skills.

·       Strong understanding of the contemporary fashion, digital, and retail spaces.

·       Strong communication skills with the ability to work collaboratively in a fast-paced environment.

·       Excellent time management skills and a demonstrated ability to meet deadlines

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This reflection will highlight my role as a marketing consultant for Everryouth charity. Gibb's reflective cycle model will be utilised to demonstrate the reflective journey throughout the marketing consultancy module. After deliberation with my group, we chose Everyyouth's brief as we felt it best fit our individual skill sets. As a marketing consultant for Everyyouth, I found I had to work well collaboratively and exercise my skills as a team player; I also had to manage my time well to ensure that deadlines were met. I worked well collaboratively; I was able to communicate well with my group members. I took on a leadership role by splitting up and delegating certain parts of the assignment to my group members. Managing my time with the assignments is something I struggled with, however I met our group deadlines well. I felt confident with the research and critical writing elements of the assignment. However, a weakness of mine is creatively formatting the assignment. I felt it was necessary for me to take the initiative to split up and delegate the responsibilities. However, I didn't want to overstep the line and create tension in the group, so being considerate of other people's schedules was important. Managing my own time was also important; prioritising the assignment over other modules and responsibilities was something I needed to work on. This is particularly so because of the deadline being later than others. Communication with my group was strong, and we managed to do regular progress updates and address and clear up concerns quickly and efficiently. However, maintaining self-set deadlines was something the whole group struggled with. This was sometimes frustrating, as it was difficult to move forward with the assignment when waiting on others for work. However, patience was key here, as we all extended deadlines at points throughout the project. Reflecting on the work done in this project highlighted several things I would do differently next time. It worked well to have one of my group members format the assignment while I focused on more of the critical writing. However, this did not give me the opportunity to learn from her Adobe Indesign skills. In the future, the design element of the assignment could be more of a collaborative effort. This would help me develop my own skills by learning from my peers. In addition, I plan to work on my time management in the future. Focusing on not leaving my responsibilities til the last minute is important for reducing stress levels. Finally, in future group projects, I will be stricter with myself about self-set deadlines. This will allow me to work more cohesively with my group, enabling the project to progress and maintain team morale.

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·       Happy to work in a fast paced, rapidly evolving company and wear many hats

·       Wants to get stuck in and cover a wide range of tasks

·       Collaborative and personable, happy to help out wherever needed

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. Team player – able to collaborate across functions

·       Team management experience

·       Digital awareness – experience and understanding of how digital channels can work together and how these may cross over into the affiliate channel

·       Initiative – able to think outside of the box and solve problems

·       Organised and Time Management – Task prioritisation of own workload and that of the teams

·       Pro-active and positive attitude

·       Driven and goal orientated

·       Excellent communication skills

·       Excellent understanding of digital Key Performance Indicators

·       Excellent stakeholder management skills

·       Strategic mindset

·       Ability to review commercial proposals and negotiate to ensure cost efficiency for the channel

·       Perform well under pressure and deliver results in difficult situations

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·       Develop and implement EMEA brand marketing plans that support all channels including Retail, Wholesale and Ecommerce.

·       Support the regional growth plans and strategies for EMEA.

·       Support the wholesale sales team on coop marketing planning and execution.

·       Create retail marketing plans that drive traffic, sales and enhance the customer experience in full-price and off-price channels.

·       Create and maintain reports, presentations, calendars, and schedules that illustrate current and future marketing plans.

·       Responsible for EMEA campaign asset + copy send outs, ensuring all wholesale partners have access to the necessary seasonal launch material.

·       Responsible for Marketing department timely invoicing.

·       Support in briefing creative requests to New York HQ: digital banners, bespoke assets + seasonal collateral.

·       Supporting the Marketing and Brand team in the co-ordination of all internal and external events, including attending events to ensure successful execution.

·       Bring and share ideas with the team to enrich upcoming projects (including research, mood boards etc).

·       Coordinate and produce wrap reports for each department project.

·       Be point of contact for EMEA wholesale trade marketing coverage, owning the launch summary of all activity received per season.

·       Own sample requests – liaising with the EMEA operations team and NY press team to facilitate effective loans.

·       Regular competitor analysis, including attending pop ups, events and navigating digital touchpoints to share with the wider EMEA team.

·       Manage all courier requests and adhoc support.

·       Reports to EMEA Marketing Manager

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. Support the marketing solutions team in their narrative development.

. Research platform trends (e.g. new trends, holiday led, by hashtag, by vertical etc.)

·       Work closely with the Marketing Science team to use 3rd Party insight platforms to pull audience and user data, including GWI and

·       Update seasonal calendar narratives and vertical narratives with new insights

·       Help generate ideas in response to large briefs

·       Read and summarise reports, market intelligence and category insights to help team build vertical narratives

·       Taking on small briefs alone

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·       Responsible for effectively executing the channel’s global, annual budget with regular forecasting and updates to Senior Head of Marketing

·       Lead direct reports in the team to execute activity, driving forward the channel in a passionate manner & continuously giving them opportunity for learning & development

·       Leading the day-to-day management and optimisation of boohoo Affiliate accounts across global markets

·       Monitor and analyse performance against key KPIs and make suggestions for optimisation

·       Quarterly planning with key partners/ networks to keep the strategy focused and refreshed

·       Attend weekly marketing and digital meetings to understand the wider business performance and how the channel can support taking away key actions

·       Initiate and implement ideas to grow affiliate activities across the different markets in line with the needs of the business and KPI targets

·       Work closely with the Finance team to plan and manage the Affiliate promotions schedule – strategizing promotional offers based on business and profit performance

·       Test and trial tactics – Review of new affiliates or new technologies and identify those which are fitting to grow the affiliate programmes

·       Lead commercial negotiations with new and existing partners, working with procurement and the wider group where needed

·       Work with internal stakeholders to ensure that all Affiliate marketing activity is tracked, and reported on, correctly

·       Oversee the management of validation process and approve invoices

·       Regularly audit the Affiliate channel to identify gaps and opportunities

·       Strategic management of wider/larger partnerships such as Student partners and influencer networks

·       Partnership vetting, identifying non-compliant activity and recognizing the necessary actions to take

·       Immerse yourself in industry news and developments. Be the voice of Affiliate marketing within the business

·       Be fully competent in all technical aspects of the channel’s functionality, including being aware of new technology or upcoming changes which may impact

·       Proficient with wider partnership opportunities, utilising a plethora of partners to drive sales revenue growth via efficient spend and/or drive ancillary revenue into the business

·       Collaborate with teams across the business (Marketing, Business Intelligence, Finance etc.) to align Affiliate marketing with wider priorities and objectives.

·       Build and utilise relationships with the wider Boohoo Group (Procurement, Legal, Affiliate teams etc.)

·       Build strong relationships with teams from the affiliate network and/or other external partners to drive the channel forward

·       Provide support and training to junior members of the affiliate team, conducting 1-1’s, annual reviews and input to development plans. Provide members of the wider marketing team/ business support to help them understand the affiliate channel

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InDesign 2022 Essential Training Online Class | LinkedIn Learning, formerly Lynda.com

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InDesign expert David Blatner provides comprehensive coverage of the world's premiere page layout application, Adobe InDesign.

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Book now to kickstart your learning in 2024 with 15% off all CIM training courses.

Don't miss out by booking before 14 February on courses running up until 30 April 2024 . Use code DISCOUNT15. *T&Cs

Overview

Standing out in today's crowded digital landscape is harder than ever, and the brands who are winning have one thing in common - they're creating great content. But what does 'great' even mean? This course will show you how to find what that is for you and your audience, create a robust strategy around it and produce that content consistently and effectively to meet your business goals.

Who should attend?

This course is for marketers and creatives (B2C and B2B) who have done some content marketing and want to build on the basics to take it further. This highly interactive workshop-style course will challenge you to strategize and ideate on the day, whilst breaking you out of your content rut with new tools and tactics essential for success is 2023.

Learning outcomes

Content marketing: why it's important for both B2C and B2B

How to identify your content gaps

Building a content marketing strategy

Setting objectives and KPIs that drive business goals

Creating audience personas based on research insights

Selecting the right channels for your content

Content planning and defining your pillars

How to reliably produce good content ideas

Content measurement and reporting

Using analytics to optimise your written, video and social content

Content creation

Writing for the web

Creating images and video for social media

How to leverage TikTok and YouTube effectively

Video planning and production

Video editing and publishing best practice

Podcasting for business - overview

Podcast production and promotion

Content distribution

How SEO for written (Google) and video content (YouTube/TikTok) works

Keyword research to drive ideation

How social media and video platform algorithms work

The importance of content repurposing and best practice

Testimonials

"Really impressed with Will, the Course Director. He was engaging and passionate and made the day really easy to digest. Would 100% recommend to others."

Course Director

Will Francis

Will runs and creates digital marketing training programs for many of the leading institutions. His marketing expertise draws on nearly two decades spent working with the world's most loved brands - through a social network (MySpace), a global ad agency (Adam&Eve DDB) and the digital agency he founded (Harkable). He is a published author, with a new title published by Penguin Random House due out in 2023. Will is a regular contributing expert in the media as well as at industry conferences and events, sharing his expertise and opinion on the digital matters of the day.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

Are these courses for you?

If so please continue to add any extra courses to your cart or check out.

Want to purchase courses for multiple people or have any other training requirements?
Call us on 01628 427360
Email us at training@cim.co.uk
or click on the 'Need Help' icon that has appeared to the right.

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Develop the strategic vision, practical skills and confidence to create solid content-led programmes.

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BoF's Marc Bain and Daniel-Yaw Miller unpack the findings from our case studyFashion's New Rules For Sports Marketing.

Created by BoF's journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting resources, designed to deliver key learning outcomes on critical industry topics.

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BoF Masterclass | Fashion's New Rules For Sports Marketing

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Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, "Fashion's New Rules For Sports Marketing."

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Despite a period of heightened connectivity across a myriad of social channels, consumer experts and analysts have noted a "friendship recession". In Sapien Labs' Mental State of The World 2022 report, which surveyed more than 407,000 participants from 64 countries, it is reported that people's "social self" has declined over the past 12 months, while a report by think tank Onward found 20 percent of 18 to 34-year olds report having one or no close friends.

These figures are perhaps unsurprising with the understanding that many of today's social platforms continue to prioritise reach and virality over friendship and connection, resulting in a mindset of comparison and need for external validation over real relationships. In turn, there is a knock-on effect on brands and their ability to speak to consumer cohorts who seek authentic connection - further challenged when consumer trust is falling across several key areas, including privacy, safety and ad relevance, according to research from Insider Intelligence.

At VOICES 2023, BoF's annual event where global thought leaders and experts gather to spark innovation with the future in mind, Snap Inc.'s global head of luxury, Geoffrey Perez, together with BoF's head of content strategy, Robin Mellery-Pratt and Snap Inc.'s director of creative strategy, EMEA, Valentina Culatti, hosted an intimate salon to discuss the ways in which social media has changed. The conversation centred around how new spaces are building opportunities for close connection with family and friends - creating positive emotional states - and how brands could stand to benefit.

Moderated by BoF's associate director of content strategy, Alice Gividen, the discussion was held under Chatham House Rule, which precludes the attribution of statements made by specific individuals, allowing attendees to share freely and openly with their peers. Among those attendees were leaders and executives from McKinsey & Co., Amazon, Refy, Boston Consulting Group, J. Crew Group, Marimekko and Dr. Martens.

Now, BoF shares condensed insights from the discussion.

The cultural usage of social media is shifting

Advertising is increasingly losing relevance but gaining more real estate across social channels - something that is having an impact on engagement on different social channels.

Indeed, BoF's The State of Fashion 2024 consumer survey, produced in partnership with McKinsey & Co., found that 68 percent of respondents were unhappy about the high volume of sponsored content on social media platforms. Meanwhile, influencer marketing - an industry currently worth $21.1 billion, up from $16.4 billion in 2022 - is becoming increasingly complex. However, The State of Fashion 2024 survey also found that 65 percent of respondents were turning less to fashion influencers than a few years ago, as consumer trust begins to wane.

"Social began as a place for one-to-one connection, discussion and engagement. Today, they are deprioritising relationships and connection, and emphasising virality, likes and followers," said Snap Inc.'s Geoffrey Perez in his opening remarks. "An antidote for social media is required, creating more positive spaces for staying connected online."

"From a volume perspective, it's interesting to see what is happening," said one attendee. "What insulates brands from losing trust entirely is that social media is now an ultra-competitive market. In basic macroeconomics or competition, where there are low barriers-to-entry, it keeps everybody honest. If you are seeing too many sponsored ads in one place, it is very easy to unfollow and then go and follow somebody else."

"I think the concept of what makes content 'great' content has evolved rapidly," added another guest. "That sense of comfort and trustworthiness is important and hard to achieve across categories. I believe we are seeing a softening in the impact of both luxury and fast fashion, following the highs of 2022."

"Considering social performance from a category perspective, it is interesting to see skincare and colour cosmetics skyrocket, while categories like travel and experiences are also performing well," added another guest. "This sits in contrast to the softening of fashion and luxury. Of course, you still have your large-scale success stories, but this overarching trend is definitely taking place."

As consumer mindsets are evolving, brand strategies should too

As businesses and end-consumers alike grapple with a changing social media landscape, online spaces that foster close connection with loved ones are standing out as platforms to help boost consumer mood.

"Positive emotions are driven by real connections in the digital space, with interactions between close friends and family seeming to be the most impactful," said Snap Inc.'s Valentina Culatti. "Seventy-six percent of Snapchat users agree the app makes them feel connected with friends and family versus an average of 51 percent across other social apps."

Indeed, 95 percent of Snapchatters are "happy" when using the app, showing high levels of immersion, said Calutti. "This is a neurological state based on a person's relative level of attention and emotional connection. When people are highly immersed, they are paying attention, emotionally engaged and committing information to memory."

For brands, gauging the right time to, and means of, moving into these spaces of personal, close connection is key and often begins with a mindset shift beyond the traditional purchase funnel.

"It's not really about creating more products for people or consumers. Rather, it's about leaving it up to customers to be themselves in our branded spaces online," said one attendee. "Staying true to your principles as a company - staying true to your consumer - is key. We want to use our socials to be a source of expression and empowerment for our community."

Brand entertainment value is key to success on social media over the medium term

Today, how individuals spend time and attention is evolving rapidly. Activate Consulting refers to a consumer group of "Super Users" - approximately 20 percent of the US population - whose multitasking across technology platforms leads to a nearly 32-hour-long day for the average American, with over 13 hours spent using technology and media, such as film, TV, reality TV and related media, gaming and social.

For brands, content that educates, entertains and has an immersive element for the consumer will help them to stand out across a myriad of channels and distractions.

These new technologies allow consumers to step fully into brand spaces in a very democratic way.

"When it comes to events like the Cannes Film Festival, for instance, the impact of collaborating or activating in that cultural setting carries much more weight than at the traditional fashion weeks," said one guest.

"Fashion needs the weight of both celebrity and cultural change-makers and taste-makers. Cross-cultural collaboration and content is more important than ever if you want to stand out and truly engage your audience," they added.

Technological tools are creating immersive environments to engage audiences in new ways

Today, the adage that gaming is a social network stands increasingly true. There are now 3.2 billion gamers worldwide and the category is set to lead growth in consumers' daily time spent with technology and media over the next four years. Importantly, while playing, gamers are highly engaged, hyper focused and, as a result, hardly ever multi-tasking - presenting a rich opportunity for advertisers.

Extended reality (XR), encompassing augmented reality (AR), virtual reality (VR) and the wearables that will further their advancement, continue to embed themselves into the mainstream and bring gamified moments to social, fostering more immersive environments.

"Snapchat has always had a strong foothold in the AR space, augmenting the human experience by adding a digital layer on top of the world around us," said Snap Inc.'s Perez. "We believe the next wave of computing will be richer and more immersive. Each day, 250 million people engage with augmented reality on Snapchat. This is not an add-on to our business - it is core to the user experience on the app."

"I believe that consumers deserve to have access to all of the creative elements of fashion - the aspects that, often, fashion professionals enjoy," said a salon guest. "These new technologies allow consumers to step fully into brand spaces in a very democratic way."

"I'm excited by the immersive participatory nature of gaming - and technology that allows for the gamification of social spaces," added another guest. "It has the potential to carry the content experience beyond just being something that consumers react or respond to and into something that everyone can play with. This feels like a journey where the individual can really be at the heart of the experience."

This is a sponsored feature paid for by Snapchat as part of a BoF partnership.

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Social Media Is Changing. What Does That Mean for Brand and Consumer Connections?

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At VOICES 2023, BoF and Snapchat hosted a conversation to determine how social media has evolved and the strategies brands should employ to boost connection with their customers.

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Call To Action Podcast | Hosted by Giles Edwards

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Call To Action is the go-to podcast for anyone trying to make sense of the world of Marketing, Business and beyond. A UK Top 5 business podcast.

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Daniel Lee is the creative director at Burberry and was the former creative director at Bottega Veneta, tasked with reviving the brand following its recent period of stagnation. Previously Céline's ready-to-wear director, Lee introduced a successful line of accessories that modernised the brand's famous intreciatto technique, and his debut collection for the house was hailed as a success by buyers and customers alike.

Born in Bradford, England, Lee graduated from Central Saint Martins in 2011 and held roles at Maison Margiela , Balenciaga and Donna Karan before joining Céline in 2012 under Phoebe Philo . Six years later, Lee was named creative director of Bottega Veneta.

Following Tomas Maier 's 17 years at the creative helm of the Italian label, Lee was drafted in by its parent company Kering, which sought to return the brand to its former strength. The designer is tipped as an opportunity for Kering to tap into the Phoebe Philo-era of "Old Céline" following Hedi Slimane 's reorientation of the Parisian label.

Lee's first outing for Bottega Veneta was a pre-fall collection of men's, womenswear, accessories, jewellery and sunglasses, presented in the Milanese showroom in December 2018; his first runway show debuted in Milan in February 2019. At the 2019 British Fashion Awards, Bottega Veneta won "Brand of the Year," while Lee won "Designer of the Year," "British Designer of the Year - Womenswear" and "Accessories Designer of the Year."

In November 2021, Lee stepped down from his position as creative director at Bottega Veneta. Daniel Lee was announced chief creative officer at Burberry in September 2022 and presented his debut runway collection at London Fashion Week in February 2023.

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Daniel Lee | BoF 500 | The People Shaping the Global Fashion Industry

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His debut collection was hailed by buyers and critics alike and he introduced a successful line modernising the house and helping it to grow Burberry into a megabrand.