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Transactions between businesses

Our company focuses on B2B solutions for manufacturing firms

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Transactions between businesses and consumers

Amazon is a popular platform for B2C sales.

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Software for managing business processes

The company implemented an ERP system to streamline operations

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A list of raw materials needed to manufacture a product

The BOM for this product includes steel, plastic, and screws.

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A product that requires advanced technology for development

Smartphones are a technology-intensive product due to the innovation involved.

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The benefit that a product provides to a customer.

The customer value of our service is based on its ability to save time.

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The customer's evaluation of the worth of a product.

The customer perceived value of the luxury watch justifies its high price.

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The financial worth of something.

The monetary value of the software is around $50,000.

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Time taken to recover the cost of an investment.

The payback period for our solar panels is 5 years.

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A condition that gives a company an edge over its competitors.

Our patented technology provides us with a significant competitive advantage.

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A market structure where many companies sell similar but not identical products.

In monopolistic competition, firms differentiate their products through branding.

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A market dominated by a small number of large companies.

The telecom industry often operates under oligopolistic competition.

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Making a product distinct from competitors.

Our product differentiation strategy focuses on superior customer service.

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Demand for a product that arises from the demand for another product.

The derived demand for steel increases when car production goes up.

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When a product’s demand changes significantly with price changes.

The demand for luxury goods is usually price elastic.

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The process of customizing products with complex technical specifications.

The company specializes in technically complicated tailoring of industrial machines.

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Mutual exchange in business relationships.

The principle of reciprocity drives many of our long-term business partnerships.

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When a market is fully supplied, and demand cannot grow.

The smartphone market is saturated, making it hard to introduce new models.

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The decision process of buying products or services

Understanding consumer purchasing behaviour is key to improving sales

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A tendency for companies to merge or acquire others to grow larger.

The consolidation trend in the industry is reducing competition

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A digital representation of a building's physical and functional characteristics.

The architect used BIM to create a detailed model of the new office tower.

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Techniques used to improve a website’s visibility on search engines.

SEO efforts have increased our website's traffic by 40%.

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A document sent by a company to suppliers to ask for pricing information.

We issued a RFQ to several vendors for the new machinery.

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Creating a specific image or identity for a product in the consumer's mind.

We are positioning our brand as the most eco-friendly option in the market.

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A statement explaining the benefit of a product or service to customers.

Our value proposition highlights our product's ability to increase efficiency by 30%.

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Consisting of different or diverse parts.

The market is heterogeneous, with varied consumer preferences across regions.

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Focusing marketing efforts on a specific group of consumers.

We use target marketing to reach young professionals in urban areas.

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Uniform or similar in nature.

The product was marketed to a homogeneous group of customers with similar needs.

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Producing goods in groups or batches.

Batch production allows us to meet seasonal demand efficiently.

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Dividing a market into distinct groups based on different criteria.

Market segmentation allows us to tailor our products for different customer groups.

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A person who is introverted but highly skilled in a specific field.

Our introvert specialist prefers working alone to solve complex problems