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Forests are essential for nature, people, and a stable climate - in the UK and around the world. But they're threatened by deforestation and degradation. We can restore our vital forests and help to protect the wildlife who depend on them.

How we can help forests

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WWF is the world's leading independent conservation organisation. We ensure that people and nature can thrive together for generations to come.

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Website is visually overwhelming when you load the page

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The Largest Animal Welfare Charity in the UK | RSPCA - RSPCA - rspca.org.uk

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We specialise in animal rescue & furthering the welfare cause for all animals. Click to learn more about & support the UK’s leading animal welfare charity.

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Stays in one place when scrolling on the site which makes it hard to read certain text if its on top of it

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From our historic work in land acquisition to cutting-edge research that influences global policy, TNC is constantly adapting to take on our planet’s most important challenges. Our vision is a world where the diversity of life thrives, and people act to conserve nature for its own sake and ours.

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very confusing homepage, unsure if multiple or some stuff just changes

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very confusing homepage, unsure if multiple or some stuff just changes

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guilt trip advertising (this animal needs funding)

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guilt trip advertising (this animal needs funding)

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layout is confusing and keeps changing, needs improving/changing

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layout is confusing and keeps changing, needs improving/changing

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the use of statistics (least popular animal) to evoke pity for the animal

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another way of encouraging people to donate

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the primary audience is 18-25 years old, all genders, specifically millennials

it leans towards active nature lovers who may already support www or other nature wildlife conservations

the secondary audience is people who have a narrower interest in nature

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https://bpb-us-e1.wpmucdn.com/sites.psu.edu/dist/e/70017/files/2017/05/WWF-Creative-Brief-1bo9mg9.pdf

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memorable logo, very simplistic but does its job. easily memorable

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memorable logo, very simplistic but does its job. easily memorable

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had problems in past as name was similar to wwe

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had problems in past as name was similar to wwe

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more than one websites makes it very confusing

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more than one websites makes it very confusing

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We are building a powerful alliance to create a better future for people and nature.

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different mission statements for each website

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different mission statements for each website

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Mission Statement for shop - Shop to save the planet

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Mission Statement for shop - Shop to save the planet

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I have just registered to fundraise for WWF! Why not join me…

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Whether you’re a seasoned campaigner or just want to do your bit in any small way you can, learn more about WWF campaigns – and what you can do to help.

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target younger audiences with different website

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target younger audiences with different website

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There's loads to discover here, from fun facts, puzzles and quizzes to cool crafts and crazy critter clips. Let's go!

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Narrative is more leanient than other charities (having a big shop)

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Narrative is more leanient than other charities (having a big shop)

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Our challenge events: join the race to save our world

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Run, walk or cycle and raise funds for WWF’s vital conservation work. Do something incredible in 2024! Our world needs us.

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Fun quizzes to do at home, all about our amazing planet.

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on some of the pages, the search button is present whilst on the others it is not

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lots of stakeholders like HSBC, Lidl, Sky, etc.

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lots of stakeholders like HSBC, Lidl, Sky, etc.

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the background of the chat is slightly transparent, which could be a usability issue

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general monochrome/black and white colours so colour is used on important buttons

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Social media posts are the same across each platform.

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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app where you can calculate your environmental impact

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app where you can calculate your environmental impact

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same thing on website

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Extreme weather, forest fires and the global pandemic have made us all stop and consider - what we can start to do to help our planet.

We've seen the devastating impact that human activity can have on the natural world, but it doesn't have to be this way. We can build a better world by all making small changes in our everyday lives.

Start by calculating your footprint to really understand your personal impact.

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Discover challenges and tips to help you reduce your impact on the environment today. Available for iOS and Android devices.

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its dead now. last posted 2016

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More interactivity between charity and users

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More interactivity between charity and users

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WWF UK - The UK’s mental health is in decline. From...

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The UK’s mental health is in decline. From stress in our daily lives to anxiety over global issues like climate change, we all need a little help…

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the history of the building

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The story of
WWF-UK’s living planet centre

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FROM ORIGINAL VISION to award-winning eco-building