# data[].attributes.headline
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.subject
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.body
Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad?

# data[].attributes.headline
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.subject
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.body
Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad?

# data[].attributes.headline
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.subject
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.body
Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad?

# data[].attributes.headline
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.subject
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.body
Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad?

# data[].attributes.headline
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.subject
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.body
Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad?

# data[].attributes.headline
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.subject
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.body
Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad?

# data[].attributes.headline
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.subject
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.body
Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad?

# data[].attributes.headline
Directions: go to the advertisement body of work folder in Google Drive and find your ad. 

# data[].attributes.subject
Directions: go to the advertisement body of work folder in Google Drive and find your ad. 

# data[].attributes.body
Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad?

# data[].attributes.headline
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.subject
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.body
Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad?

# data[].attributes.headline
Directions: go to the advertisement body of work folder in Google Drive and find your ad. 

# data[].attributes.subject
Directions: go to the advertisement body of work folder in Google Drive and find your ad. 

# data[].attributes.body
Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad?

# data[].attributes.headline
Directions: Find scholarly resources on visual rhetoric (and from your notes from last year) and write down ALL the terms (with definitions that apply to advertising) you can use to analyze an advertisement. *Literary Devices covers all terms like "metaphorical" or "ironic" or "tone" etc. 

# data[].attributes.subject
Directions: Find scholarly resources on visual rhetoric (and from your notes from last year) and write down ALL the terms (with definitions that apply to advertising) you can use to analyze an advertisement. *Literary Devices covers all terms like "metaphorical" or "ironic" or "tone" etc. 

# data[].attributes.body
In 1950 women had minimal rights. They were not allowed to won property, hold office, and had little control of their earnings. They were excepted to look a certain way and uphold housewife expectations.

# data[].attributes.body
While there wasn't any specific event that sparked the advertisement of this product or purpose of this ad, the development of anti-aging and all-in-one creams and beauty products began to emerge. The early 2000s allowed for several innovative ideas, especially for beauty and skincare companies.

# data[].attributes.headline
What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad? 

# data[].attributes.subject
What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad? 

# data[].attributes.body
Women had such little rights and had societal pressure to maintain an image, including physique. The ad is preying on the insecurities of women who don't fit that mold society has set in place. The subject on the ad is an actress, therefore her place on the ad is convincing people to buy their product to look like her. This desire and pressure to be slim and pretty still exists today. There are still advertisements for products like makeup, slimming protein drinks, and more.

# data[].attributes.body
The audience of this ad would be people who wanted to purchase a cassette tape .The main picture has nothing to do with the cassette but is prominent in the ad in order to draw in the audience in and make them want to read more.

# data[].attributes.body
The speaker uses this advertisement to try and persuade men and boys into joining the army for employment. He uses a play on creating a business to convince people of a career through the army with determination and good judgment.

# data[].attributes.body
The context of the ad is a cassette tape company trying to detail how their product is better than the others and urging the audience to think of Pandora's box of woes and to choose a "woe free" cassette that is their product.

# data[].attributes.body
Purpose/Context
This ad was presented during the Vietnam war before its end in 1975. It looks to present individualism as it is set in a military setting where the soldiers are presented to have the same uniform and do what they are told. Life during this time would have young men being drafted to go and fight in the war. This ad presents a sense of individualism by not wearing the uniform giving hope to citizens and how if they buy the jeans they are able to escape this sense of conformism.

# data[].attributes.body
The ad used the story of pandora's box, which is a box filled with trouble, to get the audience to buy only a certain brand of the cassettes. The TDK cassettes was one of the most reliable cassettes with different elements that other cassettes didn't have.

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This ad is from the early 2000's. This ad also draws on the obvious early 2000's value of family. These values include how women should be stay at home mothers that are "wives, shoe aficionados, mothers and writers." Thus, the early 2000's had less progressive views of what a family is and viewed a perfect family as a working father and a stay at home mother taking care of kids. Also, there was a recession during the early 2000's in the United States.
-Hines

# data[].attributes.body
1969 was a major year in terms of development both economically and politically. Our ad released in February of 1969 and includes the price for gloves (10 cents) in bold letters in the middle of the screen.  This was included to highlight the affordability of the during the economy's boom. The women in the picture is also pointing to the price to highlight it further. However later in the year towards December the United States faced a mild economic recession.  The ad was targeted towards women as women were more likely at this time to be using gloves whilst working in the household. The ad also highlights the beautiful woman wearing the gloves as if to appeal to women across America. Another way the ad appeals to women is when it says "so light and comfortable...to keep your hands lovely." This is directed towards women as they have the societal pressure of needing to look and stay youthful.

# data[].attributes.body
America in the 1990s was a time where supply and demand skyrocketed. Social norms and regularities was beginning to change and there was an interesting rise in mass shootings and gun violence. The U.S was not publicly involved in any large military entanglement or war but there was a slight rise in nationalism among american men and a desire to have important and lasting careers.

# data[].attributes.body
The audience of this Army recruiting ad in 1994 targets young men, persuading them to join the Army as a way of employment. The advertisement tells the target audience that the Army will help them develop determination, self-discipline, and good judgement, all quantities that the Army says will help in any career and throughout life.

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During this time, many Americans began forming relationships with others globally. After WW2, in the late 1940s, life in American began to go back to normal and Boeing started producing Stratocruisers. The purpose of these planes were to set new standards for luxurious air travel post war. The Stratocruisers were based off military air travel to prove their extraordinary performance.

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After researching this 2002 campaign, it is clear that the target audience for this product was mainly middle-aged women. The ad itself appeals to older women by mentioning how one woman can be a mother, wife, writer, and shoe buyer, resonating with the target audience. Because there was a rise in female independence, being able to resonate with the pressure of being a mother created a positive connection to this ad.

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Speaker: An army private. He is speaking to a Drill sergant.

Subject: The subject is an army private is being berated by his Drill Sergant for wearing jeans instead of his standard army trousers.  When being yelled out for breaking the dress code, the private explains that the jeans are comfortable, more practical for wear, and even strategically more appropriate than his ACU’s. He then adds that he doesnt pay much for these clearly superior pants, because of his father. Who outranks the officer and who gets a great deal on pants for his military service. This seems to turn the officer around to his way of thinking as he requests a pair.

Audience: The audience would have to be soldiers, as military discounts and a sense of strategic style would be most relevant to them. They relate to this disapproval of their superiors, so the display of rebellion speaks to them. They especially would want to have their own style away from whats expected of them.

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Speaker: The Air Force had 3,082 fighters then, compared to over 9,680 air force pilots now

Subject: Air force training will get you ahead

Audience: Mechanics and Engineering was a very niche field. 1992 was when it really kicked off

Purpose: Recruitment

(Dylan)

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Metaphorical- A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable

Ironic- The use of language that signifies the opposite, normally used as humor.

Tone- The general character or attitude of a place

Mood- A feeling that a piece of literature conveys throughout the text

Ambience- The character and atmosphere of a place.

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Kairos - taking advantage of or even creating a perfect moment to deliver a particular message.
Prior to the 1970s, blue jeans were primarily work clothes. They were often worn when doing jobs requiring manual labor but rarely as casual wear or during social functions. However, in the 1970s denim styles began to trend. The 70s are often recognized for their influence of flared jeans, patchwork, and double denim fashion styles. Because of the styles newly popular and controversial nature, ads like these worked to stand out and use themes of the occurring war (Vietnam) to grab the audience's attention. The ad demonstrates how affordable and versatile their product is by using an example relevant to the time period.

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The cassette tape was one of the first technologies that allowed us to share music and recordings on a much wider scale. The Cassette Tape, or Compact Cassette,  was first developed by the Philips company in 1962 in Belgium. Philips released the invention to Europe at the Berlin Radio Show on August 30, 1963; the invention was released in the United States in November of next year. Although the birth and growth of the cassette began in the 1960s, its cultural moment took place during the 1970s and 1980s

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The ad primarily focuses on dialogue rather than imagery in order to make their ad more descriptive and get their point across.

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It starts off with a Adult figure and an adolescent child on a boat while fishing. The headline is "Help me understanding why some kids your age smoke?" The question is posed due to the fact that in 2002, according to the Center for Disease Control, 13.3% of middle schoolers and 28.2% of high schoolers have dabbled in the use of Tobacco and/or Tobacco-based products.

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This ad was released in 2002. America was still in somewhat of a state of shock from the aftermath of 9/11. The DC sniper attacks also led to a second wave of fear and panic in the hearts of Americans. President Bush also signed the No Child Left Behind Act. But this ad is targeted to the teenage audience to raise awareness on the dangers of teenage smoking, and even smoking in general.

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The typical child-parent bond is normally a strong one. As seen in the ad, the child and parent are bonding over fishing. We see the how the youth of this particular generation should spend their time, rather than diving into life-altering activities, such as smoking. The parent is left wondering why adolescents are choosing to smoke and if they are aware of how their careless decisions would affect them in later life. The idea of teens smoking is even more prevalent in today's society. Although we've maybe done away with smoking a cigarette, the age of technology has introduced us to E-cigarettes, Juuls, and Vaping. Even if it's not the use of tobacco and/or nicotine, Contemporary Teenagers are now diving deeper into the trap of recreational hard drug use.