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Art science Museum (unique meeting venue for top flight events)

Changi exhibition centre is (over 500,000 sum of space)

Gardens by the bay (A world class event venue, unique)

Marina bay cruise centre Singapore( events on the water front)

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Majority of events staged here are cultural events:

Chinese New Year - cultural event

Chingay parade - Cultural

I light marina bay - cultural

F1 - Singapore grand prix. - sport

Exhibitions.

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Mostra de Vins i Caves de Catalunya-

Wine and cava festival which showcases more than 400 labels from around 50 Catalan bodegas.

La Mercè Festival

In honor of Mare de Deu de la Merce, Barcelona’s patron saint. Streets are full of еvents, parades, dances, fire runs and people celebrating the beauty of life.

Barcelona Carnival

Another street festival at the beginning of March. It lasts one week and offers over 30 parades, dancing and costumes, floats, orange balloons, a firework show and the ‘Arrival of the King’.

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Examples of unique and innovative new events.

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Examples of unique and innovative new events.

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Singapore cocktail festival - 9th year hosting this event. ( This is unique as its not held in other countries and it brings international mixologists and enthusiasts to the country. it involves different competitions)

Their cultural events make them unique as they have a contemporary culture with a combination of asian and European cultures. They have been dubbed as a country where 'east meets west'

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Using events strategically to address wider challenges.

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Using events strategically to address wider challenges.

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There super successful events create cultural capital, they have a green plan which focuses on holding sustainable events. It incorporates environmental sustainability into events and adresses climate change concerns.

They want major business and leisure events to partner up with the private sector to help support funding of major events. They hold a diverse range of events to achieve the objective of their profile of a leisure destination.

They want to become highly innovative and multi talented global city for arts and culture and this is the reason they hold so may cultural events.

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Hallmark events:

The annual festival held in the Gràcia district of Barcelona. It's one of the city's most vibrant and eagerly anticipated events. The festival is famous for its street decorations, with residents competing to create the most original and elaborate designs. The streets are transformed into thematic, colorful, and imaginative landscapes.

Themed weeks:

Barcelona Design Week: This event celebrates design in all its forms, including interior design, architecture, and fashion. It typically features exhibitions, workshops, and talks by prominent designers.

Barcelona Fashion Week: A key event for fashion enthusiasts, this week showcases the latest trends in fashion with runway shows, exhibitions, and presentations from both established and emerging designers.

Barcelona Tech Week: This event brings together technology professionals, startups, and investors. It includes conferences, workshops, and networking events focused on the latest trends in technology.

Mega Events:

Motor GP

Formula One Grand Prix

La Mercè Festival

Barcelona’s carnival

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Barcelona is mainly associated with festivals and public celebrations. These include:

Carnival

Primavera Sound festival

Sonar Festival

They also host some large specific events such as Formula One Spanish Grand Prix.

Taking this into account, the size of the events held in Barcelona are very large.

The main Carnival event has hosted millions of people in the past (2019 source)

Primavera Sound Festival hosted 253,000 people in 2023.

Sonar Festival in 1994 hosted 6000 people, in 2023 they saw over 100,000 attendees.

Formula One Spanish Grand Prix hosted 284,000 people over one weekend.

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They get support from the public (Community development councils, Singapore tourism board, national arts council) and the private sector.

They have a leisure events fund.

They have a global network where they get their funding from.

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Organisation and Support:

The Turisme de Barcelina Consortium attracts benchmark events to generate economic activity, boost productive sectors, and create well-being.

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1. Dubai World Trade Center - the most popular event space in the city's heart, concerts, conferences, exhibitions, and award shows. (Beauty World Middle East)

2. Burj Khalifa - Panoramic skyline view, best for conferences, product launches, and award shows. (I.e Global Gold Convention)

3. The Palm - luxury hotel Atlantis is famous for weddings, galas, and special events. (I.e New Year's Eve Gala Dinner)

4. Atlantis, the royal - luxury ballrooms, conferences, meetings. Luxury hotel (i.e Beyonce private concert)

5. Dubai International Stadium - for sporting events and concerts (I.e Drake’s concert)

6. Dubai Mall - famous for fashion shows, exhibitions, and product launches.

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Glass Dome- situated in L' Hospitalet, the glass dome offers the best 360 views of Barcelona. The venue offers attractive lighting, and it radiates a relaxing vibe! It can host up to 180 guests and is best suited for after-work celebrations, such as cocktail parties and informal dinners. Amenities include a bar, catering, furniture and wifi.

Architectural Gem (Medieval Era Interior)- it was home to Barcelona's first opera, poetry contests and several cultural events. The space is perfect for large events, with 14-metre-high ceilings, four columns & six arches that support the wooden beams of the upper floor. A space suitable for large receptions, gala dinners, product launches and conferences.

Monastery- a venue ideal for unique events such as drink receptions, corporate dinner parties, film shootings etc. Accommodates 200 people max. The venue has various spaces available such as a chapel, a cloister, a hall for banquets or meetings, a sculpture garden and an independent entrance that ensures maximum exclusivity and privacy.

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Many event management organisations aid the organisation and development of events within Dubai.

They work alongside the Dubai Department of economy and Tourism.

The government offers sponsorships for leisure events which are hosted in Dubai.

It is a way of aiding businesses and motivating international businesses to host events in Dubai instead of other destinations.

Dubai’s department of economy and tourism as an organisation have a whole department focused on hosting events within the city.

As a governing body, they work closely with the businesses hosting the events to make sure that each month is full of events happening to boost the economy and people’s perceptions on Dubai.

Supporting events by linking them to government owned companies:

Emirates airline gives out free tickets to events if flying to Dubai in a given timeframe. Leads to people being pushed to go to these events.

Supporting the event by motivating visitors to attend.

Visit Dubai also offers support for events being hosted in the city.

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Using events strategically to address broader challenges 

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Using events strategically to address broader challenges 

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Dubai Fitness Challenge: this annual fitness festival invites everyone to complete 30 minutes of activity every day, for 30 days.

Encourages healthier lifestyle at no cost to those who participate

Tackles cost problems: many companies are sponsoring free classes or mini fitness events (e.g. DP world, Adidas, RTA)

Inclusion: the event is for anyone and everyone who wants to participate, no set venue (lots of flexibility)

Dubai Expo 2020

Expo 2020 Dubai was aimed to educate the public, share innovation, promote progress and foster cooperation. Hosting expo in Dubai was targeted to develop the city's economy and the image of the city as a destination, not only for tourism, but for business and economy.

Expo is a global platform for new ideas, new technologies, and innovations. Therefore, this global mega event is a huge tool for soft power which means: the ability to influence others through networks along with the ability to persuade according to Dubai’s goals.

In April 2017, Vice President, Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum launched the UAE Soft Power Council with Mohammed Abdullah Al Gergawi, Minister of Cabinet Affairs and the Future, who is also the Chairman. The strategy has four fundamental goals with seven pillars of action. The objectives focus on coordinating many sectors’ tasks, among others: the economy, humanities, tourism, media, and science.

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Most of the events in Barcelona are held in public spaces.

They also utilise La monumental for SOUNDIT – used to be a bullring

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Examples of unique and innovative trends

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Examples of unique and innovative trends

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- Global Village- is described as the world's largest tourism, leisure, shopping, and entertainment project. It features 27 pavilions representing over 75 countries, each showcasing their unique culture and traditions​​

- Cyber Security for Critical Assets MENA- The event will cover the increase in number and sophistication of cyber attacks and cybercrime worldwide, emphasising the importance for organisations within critical infrastructure to reassess their cyber risk and maintain business continuity.

- Global Data Privacy, Cyber Security & GRC Confex- The focus is on resolving operational challenges in areas like Litigation, Risk, Security, GDPR, CCPA Compliance, Data Privacy, Artificial Intelligence, Legal Technology, Automation, Machine Learning, E-discovery, and Contracts.

-Dubai World Expo 2020 - Themed "Connecting Minds, Creating the Future," the Expo aimed to foster creativity, innovation, and collaboration globally. It was organized around three sub-themes: Opportunity, Mobility, and Sustainability, each featuring its own pavilion and representing key areas of focus for collective progress.

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Conferences and Exhibitions → Dubai World Trade Center

Expos → Dubai Expo (over 24 million visits)

Gala → often hosted in Burj Khalifa, Atlantis and the Palm (example: New Year’s Eve Gala 1.7 millions visitors)

Sports events → Rugby. The Seven Stadium, biggest annual events attracting more than 100 000 visitors over 3 days of competition and festivities

Entertainment → World Trade Center

Social events and weddings → hosted in variey of locations (Al Maha Desert Resort,  Burj Khalifa, Atlantis and the Palm, Madinat Jumeriah)

Innovation events → the Global Tech Innovation,

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Organisation: The Barcelona Convention Bureau (BCB)

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1. The famous festival in Rio de Janeiro its the Carnival that is hold on Sambodromo Marques da Sapucai. It is one of the famous one in the world, happens annually in February.

2. 80,000 people/culture

3. Carnival

4. It's on the city event, they have to close the important roads and they advice people to use other public transports as the roads are closed for 5 days.

5. Prefeitura do Rio de Janeiro. There form of support is by visitbrazil

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Using events strategically to address wider challenge

Barcelona's cultural offering attracted a fair number of tourists, it was the 1992 Olympic Games that really transformed the city from an economic and social point of view.

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Venues and spaces

Rod laver arena in Melbourne Park

Olympic park stadium

Melbourne Convention and exhibition centre

Yarra River / Yarra Promenade

Birrarung Marr

Alexandra Gardens

The City Gallery

ArtPlay

Assembly Point

Royal Exhibition Building

Federation Square

Crown melbourne

Marvel stadium

Range of Events

As host of more than 8000 festivals, exhibitions and events every year, Melbourne is well known as the events capital of Australia.

Categories: festivals, markets, teather and music, family events, tether and musicals, music and gigs, exhibition and expos, sport.

They host various types of events of different sizes. The city is however recognised by organising major events such as:

Australian Open (January)

Melbourne International Comedy Festival (late March–April)

Formula 1® Australian Grand Prix™ (late March–April)

Rip Curl Pro surfing event at Bells Beach (April)

Melbourne Food & Wine Festival (March)

RISING (June)

Australian Motorcycle Grand Prix (late October)

Melbourne Cup Carnival (late October–November)

ALWAYS LIVE (November–December)

New unique and innovative events

The LUME Melbourne

An immersive digital art experience

BBC Earth experience

An immersive educational experience enhanced by technology

River Riffs

A free floating music festival along Yarra River

RELICS: a new world arises

An art event where LEGO takes over human artefacts

Downtown Dumpling Market

An event where food is festivalised

Rain Room

Maho Magic Bar

A magic cocktail bar

The Friends Experience

Immersive experience allowing guests to witness a replica friends set

Planetarium nights

Explore the universe in the planetarium dome

Connection

Immersive digital art exhibition

Pentridge prison tours

Strategic use of events to address challenges

Many diverse cultural events to promote social cohesion in a multicultural city

Holding many events in public spaces is a way to combat safety and public security

By holding events city-wide the traffic is spread out through all corners of the city reducing congestion in central areas

Organization and Support

City of Melbourne

https://www.melbourne.vic.gov.au/arts-and-culture/events-partnerships/Pages/our-role-in-events.aspx

Visit Melbourne

https://www.visitmelbourne.com/whats-on/major-events

Visit Victoria: promotes the area as leading tourism and events destination

https://corporate.visitvictoria.com/marketing

$3 Million Grant Program for Local Events

Victorian business events grants open for 2023

What’s on Melbourne: promotes the events in the city

https://whatson.melbourne.vic.gov.au/things-to-do/major-events

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