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I was heavily inspired by Elle Magazine April 2022 spread shot by Adrienne Raquel , modelled by Makala Johnson and styled by Patti Wilson. I love the styling but more importantly the photography style. I liked the all white background and the blue ish lighting. https://anneofcarversville.com/fashion/2022/4/14/makala-johnson-by-adrienne-raquel-for-elle

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Rising model Makala Johnson, who has major exposure with Tom Ford, is styled by Patti Wilson in 'Welcome to the '60s'. Photographer Adrienne Raquel [ IG]is in the studio for ELLE Magazine April 2022./ Hair by Nikki Nelms; makeup by Kuma

Related: The 'Unstoppable' Precious Lee Covers ELLE US April 2022 by Adrienne Raquel AOC Fashion

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Makala Johnson Rocks '60s Style for ELLE by Adrienne Raquel - Anne of Carversville

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Rising model Makala Johnson, who has major exposure with Tom Ford, is styled by Patti Wilson in 'Welcome to the '60s'.

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The idea of Cabelo Act 1 is to look very high fashion and high quality. I want the final images to look very editorial similar to what you'd see in magazine spread. So here are some poses I wanted the model to do.

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Full outfit details:
Ribbed white bodysuit: Weekday
Silk printed straight leg pants: Emilio Pucci
Gold snakeskin sandle heels: ASOS
Earrings: Lovisa

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Halter neck vest top: Burberry (vintage)
White cigarette pants: Burberry
Red strappy wedge heels: Burberry

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Full outfit details:
Silk fuchsia pink halter neck top: Zara
Silk green aysmmetric slip skirt: Zara
Gold snakeskin sandle heels: ASOS
Earrings: Lovisa

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Full outfit details:
Cropped pink blazer: Zara
Yellow sweetheart cut out dress: Zara
Silver court heels: Zara
Earrings: Lovisa
Necklace: Lovisa

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Pre shooting I carried out a fitting for each look to for see how each look fits on the model.

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Today we shot Cabelo Act 1 at Creative House Studio in Camden Town.

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Today we filmed the short film for Cabelo in Newham. One of my selected models dropped out of filming due to family issues so I had to think fast and find a last minute model. Nonetheless the film ended up being really good and fitted the Cabelo branding and USP. We filmed in three locations in Green Street , Top Cutt barbers , Dee's hair salon , Queen's Cosmetics and Queen's Market. I had fun posing as a director and creative direction. Below are some BTS.

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There was a clear direction on how I wanted the styling for Cabelo Act 2 so I decided to go shopping. I asked for the models sizing details for both ready to wear and shoes. I went into stores I believed would have what I'm looking for. I went into Urban Outfitters and Bershka as they're stores known for selling very Y2K and early 2000's pieces.

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Pretty Little Thing extra long ruched boots 

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Pretty Little Thing extra long ruched boots 

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For my film I wanted to uphold a certain level of professionalism so I created a call sheet for all participants. This included a story board as well as two links to Pinterest boards showing the inspiration and concept of both acts.

This email was sent to our photographer , models and assistant

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Test shoot @ Glass Factory Studios in Essex for Cabelo Act 1 

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Test shoot @ Glass Factory Studios in Essex for Cabelo Act 1 

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I thought it'd be a good idea to test out Cabelo Act 1. I wanted to test out how my idea works in real life in a professional studio. I'll also be playing as director as well as stylist so I wanted to test out ny skills as director as I've never done this before. Georgia Grossman was the photographer , Stefano Esposito was the assistant and Macy French was the model

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Branding: Logo + Primary Colour Palette 

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Branding: Logo + Primary Colour Palette 

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I wanted to revisit the logo for my FMP as I thought it was too bland and didn't properly represent what my brand is.

So I tested and trialled with different fonts , sizes , colour and characters. I wanted a logo that represents my brand in a simple but effective way without too much "faff".

I started off going through samples on Canva and picked one out I liked. I was looking for a bubble like handwriting and I saw "Le Petit Cohon" which resembled that.

I also wanted a fun visual element to my logo like some sort of of hair accessory relevant to hair like an afro or a comb  so I had a look through the graphics. I found a graphic which was the same colour as my logo so it blended nicely and sleek.

My primary brand colours are black , dark brown and a light shade of brown (beige).

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After much thought during the Christmas break and speaking to my tutor Piers during a 1-1 , I have decided to rethink a lot of aspects of my project.  The reasoning behind this was my idea was unachievable but not in terms of timing but being able to create it.

I also don't think both my statement of intent / brand mission and USP was clear enough. So I have decided instead of creating an immersive experience , I'll release my work in two parts both digitally in IRL. Act 1 will be a series of stills directed and  styled by myself. Act 2 will be a short film also directed and styled myself. Over the next week I'll strengthen my brand image with creating a logo , colour palette , layout etc.

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The styling for this will be very minimal in terms of the clothing as all the images will be shot from the shoulders up. So models will be wearing a white shirt with a black blazer and potentially nude if the models are comfortable.

Simultaneously, I want the jewellery to be very bold which is reminiscent to Chanel campaigns in the 90s. See left for things I've taken from my wardrobe for the shoot.

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Branding: Logo Variations + Secondary Logo Variations 

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Branding: Logo Variations + Secondary Logo Variations 

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I wanted to have multiple brand logos using our secondary colours which are cobalt blue , fuchsia pink and electric orange. I'll be using these throughout my promotional campaigns and marketing for Cabelo.

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I am pleased with the final outcomes for the test shoot. After testing I would change a few things. One of the things I'd change is the styling. I felt as if it looked like a jewellery advert rather than hair. Nonetheless it was a good opportunity to figure out if my idea was strong