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Taking picture around spitalfields area that inspired from S/S 24

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1. What are the key take aways from this journal article?
Expressive aesthetic combine with rich mobilities is a great content for luxury brand because it will improve the engagement with their audience
Visual aesthetic is better combine with lean modality

2. Did you spot any words that might equate to value in luxury?

3. Can you explain what is meant by classical aesthetics?
Something clean and pleasant in eyes

4. Can you explain what is meant by expressive aesthetics?
Something Creative and fascinating

5. How could you use both the Stephen Walters & Sons Ltd?
Applying classical aesthetic for picture posts in instagram to match the timeless beauty of SWS and use the expressive aesthetic for video posts to reach more audiences

6. What age demographics are important in luxury?
Generation x and y (young generation)

7. Should B2B companies be responsive to this? Why/Why not?
Yes, the future leader is from those generation, make something appealing to those generations can be beneficial for company’s future

8. What are the results of the findings?
Expressive aesthetic combine with audio visual are the best content to engage with audience in social media

9. Can they be transferred to a B2B scenario? Why/Why not?
Yes, I think it can apply to any social media in B2B accounts, however it all depends on the quality of the contents

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Stephen Walters & Sons compared to his competitors

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3 image board inspired from competitors of Stephen Walters & Sons.
Referencing in the PowerPoint notes

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By Michiko

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By Michiko

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By Michiko

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By Michiko

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By Michiko

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Competitors of Stephen Walters & Sons analysis, and brands analysis 

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Competitors of Stephen Walters & Sons analysis, and brands analysis 

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https://docs.google.com/spreadsheets/d/1Cb-6hljaU-0Z-Q7fKdPtNsFEK4oC3cT49L_1P5HKOSE/edit#gid=0

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Color,material, and silhouette trend board by Michiko

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Brand story telling and post development