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I choose smart home products because of theirs clarity on consumer benefits. It is the perfect product to promote as it assures consumers enjoy the benefits of cutting-edge technology, user-friendly interfaces, interoperability with other devices, top-notch security measures, quality and reliability, ongoing innovation, and excellent customer support.

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To capture attention, I will utilize the following channels:

1. Social Media

I will utilize platforms like Facebook, Instagram, Twitter, and LinkedIn for engaging content, updates, and community building.

2. Website

I will maintain an informative and user-friendly website to showcase the smart home products, features, and user

3. Online Advertising

I will utilize targeted online ads through platforms like Google Ads and social media to reach the target demographics.

4.Community Events:

I will host, or sponsor events related to smart home technology to connect with potential users and enthusiasts.

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Consumers choose smart home brand products for the following reasons:

1. Quality and Reliability: Its products are known for their high quality and reliability, providing consumers with peace of mind knowing they are investing in durable and dependable smart home solutions.

2. Innovation and Futureproofing: They are committed to continuous innovation, ensuring that our products stay ahead of the curve and remain relevant in an ever-evolving smart home market.

3. Customer Support: They offer excellent customer support services to assist consumers with any inquiries or issues they may encounter, providing a positive overall experience with our brand.

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I'm interested in promoting smart home devices a product of the Smart home technology organization. Its products include smart security cameras, thermostats, smart door locks, smart speakers, and smart home TVs.

A smart home remotely monitors and manages various appliances and systems within the house, such as lighting, heating, security systems, and entertainment devices.

This technology, also known as home automation or demotics, provides homeowners with enhanced security, comfort, convenience, and energy efficiency by allowing them to control these smart devices through a centralized system.

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SMART HOME TECHNOLOGY TARGET AUDIENCE IS AS FOLLOWS:

1. Tech Enthusiasts: These are individuals who are early adopters and enjoy incorporating the latest technology into their homes.

2. Homeowners: They are  people who own their homes and are invested in enhancing their living spaces with modern conveniences.

3. Young Professionals: For individuals with busy lifestyles who appreciate the convenience and efficiency that smart home devices offer.

4. Families: For the parents who seek smart solutions for safety, energy efficiency, and managing household tasks.

5. Seniors: Those people looking for technology that enhances accessibility, security, and ease of use in their homes.

6. Environmentally Conscious Consumers: Individuals interested in smart home solutions that contribute to energy conservation and sustainability.

7. Remote Workers: With the increase in remote work, individuals may seek smart home solutions for efficient home office setups.

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Annotated bibliography attached, click link on the image

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Title: Smart Home Technology

Genre: Promotional/Informative

Length: 30 seconds

The image and graphics will be visually informative accompanied by the following texts:

Welcome to the future of living. There is something for everyone.

Our smart home technology seamlessly integrates into your daily routine and provides you the convenience and comfort from the moment you wake up.

We help you stay connected and secure with our smart security solutions. Monitor your home from anywhere.

Experience the convenience and security of our smart home solutions, designed to fit your life effortlessly.

TEXT ON THE LAST SCREEN PAGE:

Discover more at www.smarthometechnology.com"

FADE OUT.

Visual Style and Feel:

I will apply jingles and maintain a warm and inviting tone, with clean, modern visuals showcasing a bright, well-designed home.

I will create an aspirational and relatable vision of modern living.

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MINDMAP:: What has been done before? How to stand out from others? 

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MINDMAP:: What has been done before? How to stand out from others? 

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Competitors in the Smart Home Brand Products Market:

The key competitors include:

1. Google Nest: Google Nest offers a range of smart home products, including thermostats, cameras, doorbells, and speakers. Their products are known for seamless integration with Google Assistant, allowing users to control their smart home devices with voice commands.

2. Amazon Ring: Amazon Ring specializes in smart security products such as video doorbells, security cameras, and alarm systems. Their products are popular for their easy installation and user-friendly app interface.

3. Apple HomeKit: Apple HomeKit is a platform that allows users to control smart home devices using their Apple devices such as iPhones, iPads, and Apple Watches. HomeKit offers a wide range of compatible products from various manufacturers.

What Makes Smart Home Brand Outstanding and Different:

The Smart home brand stands out in the market due to these key factors below:

1. Innovative Technology: Our products incorporate cutting-edge technology to provide users with advanced features and functionalities that enhance their daily lives.

2. User-Friendly Interface: We prioritize user experience by designing intuitive interfaces that make it easy for consumers to set up and use our smart home products.

3. Interoperability: Our brand focuses on interoperability, ensuring that our devices can seamlessly integrate with other smart home platforms and devices, offering users flexibility and convenience.

4. Security and Privacy: We prioritize protecting and protecting our users’ data, implementing robust measures to protect against cyber threats and unauthorized access.

What has been done before

1. Free Shipping

Smart home customers were appealed with the offer of free shipping. This saved consumers money and was convenient, as they didn’t have to worry about additional costs or arranging transportation for their purchases.

2. Free Installation

Another compelling reason that pulled customers to smart home products is its free installation service. Installing smart home devices can sometimes be challenging, especially for those who are not tech-savvy. Offering free installation, eliminated the barrier and made it easier for consumers to enjoy the benefits of the products.

What to do differently

To add to what was done previously Smart Home will do the following to maintain and increase its customer base:

1. Discounts

We will frequently offer discounts on our smart home products, allowing consumers to save money while still enjoying high-quality devices. These discounts can be in the form of percentage reductions or fixed dollar amounts and can apply to individual items or entire orders. By regularly offering discounts, we demonstrate our commitment to providing value to our customers and helping them save money on their smart home purchases.

2. Free Gifts

As a way to show appreciation to our customers and add value to their purchases, we will often include gifts with our smart home products. These gifts can range from small accessories to complement the main product to additional devices that enhance the user’s smart home experience. By offering gifts, we not only surprise and delight our customers but also encourage them to explore more of what our product line has to offer.

How it was promoted before

Smart Home Technology previously used social media blogs and websites to advertise. The marketing objectives of Smart Home Technology included:

Increase Awareness: This was achieved through targeted advertising online campaigns and social media blogs.

Drive Sales: This involved creating compelling product messaging and optimizing customers journey through blog engagements.

What to do differently

To add to what was done previously Smart Home will do the following :

Utilize platforms like Facebook, Instagram, Twitter, and LinkedIn for engaging content, updates, and community building.

Maintain an informative and user-friendly website to showcase the smart home products, features, and user

Utilize targeted online ads through platforms like Google Ads and social media to reach the target demographics.

Host, and sponsor events related to smart home technology to connect with potential users and enthusiasts.

To add on the marketing objectives, Smart Home Technology will:

Build brand loyalty for long-term success in the smart home technology market. Companies aim to create strong relationships with customers through exceptional customer service, personalized experiences, and ongoing communication to foster loyalty and repeat purchases.

Educate consumers about the latest advancements in the industry, how these products can enhance their lives, and how to use them effectively.

Drive Customer engagement by interacting with customers regularly is crucial for maintaining interest and driving loyalty. Marketing objectives may include creating interactive experiences, hosting events or webinars, and soliciting feedback to foster a sense of community among smart home technology users.

Expand market reach into new demographics or geographic regions. Marketing objectives may focus on targeting specific customer segments, entering new markets, or forming strategic partnerships to reach a broader audience.

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Title: Smart Home Technology

Genre: Promotional/Informative

Length: 31 Seconds

Text on Screen:

Welcome to the future of living. There is something for everyone.

Our smart home technology seamlessly integrates into your daily routine and provides you the convenience and comfort from the moment you wake up.

Stay connected and secure with our smart security solutions.

Experience the convenience and security of our smart home solutions, designed to fit your life effortlessly.

Audio:

A jingle starts playing softly, increasing slightly in tempo to convey energy and convenience.

Discover more at www.smarthometechnology.com"

Visual:

Family members using smart home devices

Minimalistic background

Delivery and installation images

Smart home devices

Comfy living room

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The video production surpassed my expectations. My first treatment was unrealistic as it stated the video was to take 2 minutes. Following the guide on the lecture materials, I adjusted it to reasonably 30 seconds. The video experienced challenges in collecting certain specific images like deliver and also jingles to match the tone and atmosphere.

What surprised me most about the production process was how the software I used saved me from following long procedures of fixing, cutting, and attaching audio. I found suitable audio at Freesound.com and I learned more features from the software's too. This was indeed an eye-opener.

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PRODUCTION

The whole production took a maximum of 31 seconds.

The production fulfilled its needed visual style and feel, that is warm and inviting, showcasing a bright, and well-designed home

The music jingles applied created and

aspirational and relatable vision of modern living

The production contained the following:

A modern home with smart devices integrated seamlessly.

Scenes of people interacting with smart home devices, such as adjusting the thermostat

Smart security devices

Call to action: "Discover more at www.smarthometechnology.com"

ENGAGEMENT

Target Audience:

Homeowners

Tech-savvy individuals

Families

Objectives

Increase Brand Awareness

Highlight Product Benefits

Drive Traffic to the Website

Engagement Strategies:

Use aspirational imagery making it relatable and desirable.

Maintain a friendly and approachable feel throughout the video.

Clear call to action

Distribution:

To social media platforms including Facebook, YouTube, Instagram, and Twitter.

Company Website:

Performance metrics:

Views and impressions: T

Engagement rate:

Purchase rate

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The whole experience was quite captivating. The search for the right product to promote allowed me to apply critical thinking in analyzing the competition, and the uniqueness of the product in the market.

I found it challenging to embed the journal into the website template and apply images to my Padlet.

Overall, all the research went well, and I came up with the right communication strategies and the right target audience for Smart Home technology.