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2002: Kendra Scott started her company (Entrepreneurship)

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2002: Kendra Scott started her company (Entrepreneurship)

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Kendra Scott started her jewelry company because of her love for fashion and jewelry. she couldn't find the jewelry that she was drawn to that had fancy stones that were affordable. She saw there was a need for this in the market and launched her company working in a guest bedroom and going door to door at stores trying to sell her product. These risks show her entrepreneurial mindset.

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2005: She expanded from her guest bedroom (capitol)

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2005: She expanded from her guest bedroom (capitol)

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Kendra Scott was originally working out of her guest bedroom but as time went on and sales increased she was prompted to get a larger space where she would be able to produce and ship jewelry at a larger scale. They ended up producing their necklaces in a studio that was above a subway restaurant.

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Around this time she had about 6 workers that would create the jewelry and one graphic designer that she hired that helped with creating the brand image and other graphics. Kendra herself would oversee the production and design the jewelry pieces that were made.

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To be able to lower the price of these necklaces Kendra Scott began to buy stones over seas in volume directly from stone manufacturers to get the stones necessary for the production at a good cost

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In 2008 the company was worth 1.5 to $2 million in revenue selling primarily to specialty accounts and some department stores across the United States. When the recession hit they saw about $500,000 come immediately off of the revenue in one year. Decisions had to be made to insure the company could stay afloat.

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Kendra Scott opened up her first retail company in 2010. This was a major leap because many people were closing their shops at this time because of the recession. Due to the 2008 recession "fewer businesses were started; many businesses laid off employees or closed outright" . Despite the effects of the recession in 2010 their revenue went

from that one million to about 3 1/2 million.

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Kendra Scott decided to make an investment partnership with Berkshire Partners in 2017.

Three years later the company was valued at over $1 billion. The knowledge that their parters had led the company to great success.