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Please read the project description

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Check out these 4 videos as you work on your introduction and COIL Team Agreement posts and meet each other.

(1) Click on the image above

(2) What is Culture? (youtube.com)

(3) Understanding Cultural Communication Differences (youtube.com)

(4) Secrets of cross-cultural communication (youtube.com)

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Read the project description and see your assigned teams. We posted an example final style guide and an example final presentation that you can reference throughout the term as you work on these projects. To Do: (1) Fill out the Survey below. (2) Go through the Culture Orientation and make one response in the comments.

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Group 1: Tom Anderson, Natalia Holmes, Jacob Owens, Shenna Fe Agad, Richard Ian Calpo, Nicole Dan Lagua, Lovely Jane Marcos, Brian Sugabo

Group 2: Aaron Arnold, Tyler Hudson, Sy Reddemann, Veamor Alampayan, Roderick Clemente, Jimton Lagungan, Wendelyn Monserat, Junvette Khu-iay Jhu-iay

Group 3: William Bedel, Marco Ibarra, Jordan Susbilla, Jasmine Althea Amador, Lourd Dhaniel Colita, Jayson Lapinid, Leizel Moring

Group 4: Montserrat Bustos, Natalia Taitano, Casey Vogan, Emmalyn Ampong, Amera Lawani, Aiza Niadas

Group 5: Leslie Chavez-Rodriguez, Gavin Tilles, Ana Leigh Yvonne Azuelo, Rosemarie Libaton, Jomari Obis, Tyler Shaw

Group 6: Sawyer Clark, Cole Keller, Jeremy Tong, Arnette Balug, Princess Diapana, Jhanna Mae Lubiano, Rowena Pagluntodan

Group 7: Joseph Defreitas, Mitchell Koomen, Bakir Torkman, Khalyll Kent Belandres, Kim Diah Diasemen, Jenie Maduay, Joniel Patosa

Group 8: Jackson Dolinar, Samuel Koster, Idalis Valljo, Maria Monna Fe Benaliso, Jessa Mae Duay, Jade Magbutong, Edelyn Payonon

Group 9: Leah McMillen, Angelina Vincenzini, Daylyn Benugsudan, John Mark Fernandez, Bena Korinne Magdoboy, Angelo Peloton

Group 10: Ry, ley Felton, Caitlin Meusel, Jake Weise, Rosbert Erl Cabaran, Jolie Ann Gambong, Kia Mamilic, Ely Flor Salvador

Group 11: Esteban Hernandez, Dominic Meza, Roselym Cabonce, Nestie Ann Ganados, Johayra Manabat, Mourmen Sampurna

Group 12: Scott Hetrick, Emily Murdock, Courtney Zumwalt, Luz Calinog, April Joy Garcia, Efren Dave Mantog, Clent Sayman

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Student Cultural Orientation: DUE January 28

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Student Cultural Orientation: DUE January 28

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Go through this orientation to prepare for this project! What is your cultural profile? Post in the comments below.

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This site is designed to help you improve your understanding of culture and the impact it has on the way people think, behave, and interact. Cultural differences can lead to conflict, but they can also be fascinating and enlightening. When you expand your cultural intelligence, you become more aware of how culture impacts us all, which makes it easier to take a step back and empathize with people you disagree with. This increased sense of self-awareness and empathy can help you build stronger relationships and solve complex problems with all sorts of people-from colleagues on the other side of the world to neighbors just across the street.

When we think of practical examples of cultural intelligence, we often think of rigid rules we should learn so that we don't offend people. For example, it can be useful to know whether you should shake hands, bow, hug, or kiss when greeting a stranger from a particular country, or if a gesture like pointing could be considered taboo in a place you're planning to visit. But these types of cultural "dos and don'ts" are only a small part of cultural intelligence.

Developing cultural intelligence is about more than sensitivity. It's about learning to postpone judgment and make sense of things that are open to multiple interpretations. This is especially important for values and behaviors that we tend to feel strongly about. Collaborating with others isn't just about tolerance or "helping" someone learn a better way of doing things. To truly become culturally intelligent, you need to learn how to identify situations where a difference in perspective is preventing people from understanding each other better.

Definitions of Culture

Before we explore specific cultural dimensions, let's take a quick look at some more general definitions of culture. In the following video, Eva Haug from the Amsterdam University of Applied Sciences explains the concept of culture.

"Culture is the collective programming of the human mind that distinguishes the members of one human group from those of another. Culture in this sense is a system of collectively held values." -Geert Hofstede (Hofstede, 1991)

"Culture is a learned set of shared interpretations about beliefs, values, norms and social practices which affect behaviors of a relatively large group of people." (Lustig & Koester)

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This site is designed to help you improve your understanding of culture and the impact it has on the way people think, behave, and interact. Cultural differences can lead to conflict, but they can also be fascinating and enlightening.

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(1)    Introduce yourselves via an introduction video or post in the comments of your team's section below: Share your background, interests, and expectations for the project.  Discuss cultural differences and how they might influence brand creation. DUE: February 4

(2)    Set up a Zoom meeting January 29-February 4. The Filipino students will provide company background information, including its mission and products or services.

(3)    Use the Sample COIL Team Agreement below and post the agreement in the comments of your team's section. DUE: February 4

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Discuss initial impressions of each other's company proposals. Share initial thoughts on possible brand names or themes for the businesses.

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Start conducting market research for your assigned regions (the United States and Philippines) to understand consumer preferences, trends, market competition, and cultural factors influencing purchasing decisions. Share insights gathered from initial secondary market research and discuss key findings with your group. Exchange ideas on market trends and consumer preferences in respective regions.

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Marketing Situation Analysis. Provide a 3 C (Company, Competition, and Customer) analysis for your companies.  Focus analysis by potentially creating a company product/service portfolio and create a potential competitive positioning matrix for the company and brand.

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This is an example for an existing brand. But you should add a fuller company, competition, and customer analysis based on who is currently in the marketplace since you cannot have the analysis in this example. Figure out where your brand will fit.

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Develop a comprehensive global brand strategy and marketing plan to test. Collaboratively, students develop a comprehensive global brand strategy for their company. This includes brand positioning, messaging, visual identity, target audience segmentation, and communication channels. Turn these in below.

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Create your Focus Group Qs/Surveys for the Brand Strategy and Marketing Plan Testing. Submit your focus group Qs and links to surveys below.

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Example Plan for Focus Groups and Surveys

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Example Plan for Focus Groups and Surveys

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Send surveys to family and friends. Post survey links on social media and anywhere you can think of. Conduct focus groups.

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Spring Break Assignment: No Deliverables

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Spring Break Assignment: No Deliverables

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Send surveys to family and friends. Post survey links on social media and anywhere you can think of. Conduct focus groups.

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Students are expected to have midterm Zoom meetings.  Give constructive feedback, evaluate communication (refer to COIL team agreement and the reflection video below), make presentation shells, final presentation outlines, and research plans for remainder of term. Post your plans for the remainder of the term below. DUE: March 30/31.

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As you meet with your teams this week, engage in critical reflection about how the project has gone so far. Use that critical reflection to help you as you plan for your project for the remainder of the term.

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What is a Critical Reflection? Introducing the “What, So What, Now What” Model