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Consumers need to stay informed about common greenwashing tactics. This includes misleading labels and claims.

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Products are often displayed in green wrappers with leaf designs, and this draws an analogy to the marketing tactics used by companies. A common example of this are shampoo commercials as a good portion of the public view them every day. The use of “vague advertisements” with visuals of beautiful nature and exotic fruits creates a colorful mental image in the consumers mind.

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Be cautious of certifications and logos on products. Most of the time it's pretty easy to research and legitimize the certifications that a company claims to have. Or not if they don't have them. You can even compare similar products from different brands to see if their environmental claims align.

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Evaluate the environmental impact of a product or service throughout it's ENTIRE lifecycle before you purchase or support it.

Companies that are genuinely committed to promoting sustainability are most often transparent about their practices.

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Most people are familiar with Tesla and naturally, as an electric car brand, their goal is to make environmentally friendly vehicles.

From the homepage on their website there is a quote that says that their goal is to, "accelerate the world's transition to sustainable energy".

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Be careful though, if you dig even the slightest bit beneath the company's surface and do a little bit of research you can easily learn that the lithium ion batteries that power a Tesla are in fact extremely toxic to the environment once they die. They aren't bio-degradeable, and the mining process to build them emits tremendous amounts of carbon dioxide.