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Tiffany & Co. - Internship in Global Marketing

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Tiffany & Co. - Internship in Global Marketing

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The Global Marketing Intern will support the Global Marketing team in the development and delivery of key strategic initiatives that are both brand building and deliver against commercial goals. This person will have the unique opportunity to experience marketing programs at different stages in the 360 process- from briefing, to creative development & production, to toolkit deployment and launch and wrap reporting.

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Carhartt WIP is part of the WIP Trading AG. Our family-owned business group started as a licensee and European distributor of the US workwear manufacturer Carhartt in the early 1990s. Since then, it develops its own collections based on workwear originals.

Carhartt Work In Progress aims to continuously progress and evolve, without ever losing sight of its origins. Over the course of the past two decades, our business has developed organically, along with its customers, the culture that surrounds the brand, and its employees who have helped shape what Carhartt WIP is today.

(Junior) E-Commerce Manager (m/f/x) - UK

Initiating, planning, and implementing measures for digital business expansion in the UK.

Monitoring, reporting and optimizing country-specific webshop KPIs.

Preparing, implementing, and monitoring strategic and operational measures, as well as projects.

Overseeing and executing different customer experience topics, with the aim of improving customer experience (eg. NPS, customer surveys).

Local implementation of categories, as well as landing, and content pages.

Observing the UK market and analyzing trends to identify relevant shop features.

Analyzing searches within our webshop and continuously optimizing search results.

Supporting with strategic business cases, implementation of product launches, and operational optimizations.

Close cooperation with CS, Paid Marketing, SEO, UX and Product Management departments.

A degree in economics or a comparable field.

At least 1-2 years of professional experience in e-commerce.

Enthusiastic about digital trends and technical innovation.

Knowledge of all relevant e-commerce KPIs.

Very good MS-Office skills, especially in Excel.

A structured and independent way of working.

Very good analytical skills and a problem-solving mindset.

Excellent cooperation and communication skills.

Very good knowledge of German and English, both written and spoken.

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(Junior) E-Commerce Manager (m/f/x) - UK

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Carhartt WIP is part of the WIP Trading AG. Our family-owned business group started as a licensee and European distributor of the US workwear manufacturer Carhartt in the early 1990s. Since then, it develops its own collections based on workwear originals. Carhartt Work In Progress aims to continuously progress and evolve, without ever losing sight of its origins.

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Creed Boutiques & Emerging Brands - Marketing Manager

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Creed Boutiques & Emerging Brands - Marketing Manager

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International Cosmetics & Perfumes, Inc. hiring Marketing Manager, Creed Boutiques & Emerging Brands in New York, NY | LinkedIn

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Posted 11:43:35 PM. TITLE: Marketing Manager, Creed Boutiques & Emerging BrandsREPORTS TO: Head of Boutique Strategy &…See this and similar jobs on LinkedIn.

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Coach - Director, Global Influencer and Creator Marketing

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Coach - Director, Global Influencer and Creator Marketing

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Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Title: Director, Global Influencer & Creator Marketing

Primary Purpose: The Director, Global Influencer & Creator Marketing is a key leader on the Global Marketing team responsible for developing and driving execution of Coach global influencer and creator marketing strategies that support the overall brand vision and business objectives. This leader will build and nurture a growing constellation of brand ambassadors and drive impactful initiatives that drive brand love and cultural relevance and build Gen Z community, engagement and purchase intent. This person will partner closely with NA and International Business Unit teams to develop influencer and creator marketing strategies tailored to specific market and audience needs by region-and will drive execution in NA across all channels.

This role reports to the SVP, Global Marketing, Creative & Sustainability and will collaborate closely with cross-functional partners across Marketing, PR & Celebrity Relations, Social, Creative, Special Events, Visual Merchandising, Design, Legal, Merchandising, and Business Unit teams. This leader will develop and mentor a team and will also manage a network of external agency partners.

The successful individual will leverage their proficiency to...

Oversee global measurement and reporting; drive, track and report on keys KPIs, including reach, engagement and conversions by campaign, aligned to broader campaign and business goals

Responsible for influencer/creator gifting & seeding strategies and logistics

Be at the forefront of understanding marketing, culture and social media trends and serve as an expert in the space

Our Competencies for All Employees

Our Competencies for All People Managers

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-KS1 #LI-HYBRID Visit Coach at www.coach.com.

BASE PAY RANGE $112,000 TO $140,000 ANNUALLY
Click Here - U.S. Benefits Summary

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global influencer and creator marketing - ny

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Director, Global Influencer and Creator Marketing

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New York Director, Global Influencer and Creator Marketing - NY, 10001

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Coach - Senior Manager, Marketing & Consumer Analytics

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Coach - Senior Manager, Marketing & Consumer Analytics

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Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Develop and oversee Global Marketing Analytics testing playbook.

Testing Strategy: Develop and lead the strategic testing roadmap for both paid and owned marketing channels, aligning with overall marketing goals and objectives.

Experiment Design: Design A/B tests, multivariate tests, and other experiments to measure the impact of marketing initiatives on key performance metrics.

Data Analysis: Analyze test results and translate data into actionable insights and recommendations. Provide clear, concise reports and presentations to communicate findings to stakeholders.

Our Competencies for All Employees

Our Competencies for All People Managers

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com. #LI-JL3.

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Sr. Manager, Marketing & Consumer Analytics

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New York Sr. Manager, Marketing & Consumer Analytics - NY, 10001

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COLLECTION & VISUAL MERCHANDISING

The Collection and Visual Merchandising team set the collection's strategic direction, create unique products, and provide insights from the marketplace for all product concepts and consumer inspirations.
DISCOVER OTHER ROLES >
COLLECTION & VISUAL MERCHANDISING

The Collection and Visual Merchandising team set the collection's strategic direction, create unique products, and provide insights from the marketplace for all product concepts and consumer inspirations.
DISCOVER OTHER ROLES >
COLLECTION & VISUAL MERCHANDISING

The Collection and Visual Merchandising team set the collection's strategic direction, create unique products, and provide insights from the marketplace for all product concepts and consumer inspirations.
DISCOVER OTHER ROLES >

Main Mission :

Key Responsibilities:

Contribute to the realization of window and in-store visual merchandising schemes (windows, mannequins, styling) following the guidelines and the MONCLER standards.

Train in-store teams on VM guidelines

Ensure the stock verification of VM tools

Plan the activities prioritizing main projects. Support the retail ans wholesale teams in the opening process from layout project to floor plan definition

Periodically visit Boutique and provide advice, implement and follow up the Merchandising Strategy

Give suggestion during suppliers' selection and support in scouting of new suppliers.

Prepare a budget proposal of the activities, order confirmation and verify the invoices; check periodically on budget and update the costs file. Verify timing constraints.

Requirements:

Bachelor Degree or above in Arts & Design, Fashion...

Around 8/10 years' working experience as a VM preferably acquired in the luxury fashion industry

Enthusiastic team player, willing to work in an international environment

Driven to achieve results, a self-starter who works well on own initiative

Rigorous with excellent attention to details

Highly organized, self-motivated and multitasker

Proactive, flexible and agile, able to bring new creative ideas

Eager to learn and take new challenges

Excellent product knowledge and sensibility

A True passion for Retail, products, design, consumer experience, luxury

Fluent in English & French and Proficient in MS Office

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paris 8e visual merchanchandiser france & belgium

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Visual Merchanchandiser France & Belgium

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Paris 8e Visual Merchanchandiser France & Belgium

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Harvey Nichols - Consumer Insight Analysis

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Harvey Nichols - Consumer Insight Analysis

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About the role...

As the Customer Insight Analyst, you will play a pivotal role in shaping the organisation's understanding of customer behaviour. Your primary aim will be to leverage data and analytics, particularly SQL, to provide actionable insights that enhance the overall customer experience and inform and support business goals. Moreover, you'll possess the ability to see the broader picture, using these insights to shape business decisions and drive business strategy.

Analyse customer data from multiple sources and channels to identify trends, preferences, and behaviours. Collaborate with cross-functional teams to integrate customer insights into business strategies. Translate complex data-driven findings into actionable recommendations. Develop KPIs, reports and dashboards to communicate customer insights to stakeholders. Utilise SQL for data extraction and analysis. Create customer segments and profiles for targeted marketing and personalised experiences. Understand CRM KPIs and measures to identify commercial potential by customer, and next best action modelling to optimise life-time-value. E.g., repeat purchase, reactivation, up-sell, cross-sell Measure, analyse, and report performance metrics relating to Harvey Nichols' loyalty program (acquisition & retention) Identify opportunities to improve business processes and tools for customer data and analysis

We are looking for individuals who embrace diversity, love a challenge, are passionate about luxury retail and are looking for something uniquely different.

Do you have:

Proficiency in SQL

Proven experience in customer analytics within a multi-channel, multi-category retail brand.

Experience using web analytics software, preferably Google Analytics.

Strong analytical skills and the ability to translate data into actionable insights.

Excellent communication skills to convey insights and recommendations effectively.

A data-driven mindset and a passion for enhancing the customer experience.

Experience working with multiple data sets and sources to drive insights

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Apply now at Vogue Business Talent for the Customer Insight Analyst role at Harvey Nichols in London

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LVMH TAG Heuer - Brand Marketing Coordinator 

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LVMH TAG Heuer - Brand Marketing Coordinator 

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https://www.lvmh.com/job/?ref=TAGH01607

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Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach and a cool and free-minded spirit to think ahead. TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, confident people who are connected to the future.

At TAG Heuer and LVMH you will work with dynamic leaders eager to share their knowledge and inspire you to succeed. Our ambition is to always surpass the ordinary and strive for excellence, inspired by creativity and innovation. This makes TAG Heuer and LVMH a place where you can learn, develop and explore your potential.

We are looking for a creative, ambitious marketer to support in the marketing agenda across the UK and Ireland. Sitting in the Brand Team, you will report to the Brand Marketing Manager and work closely with, retail, local e-commerce and sales teams to support in crafting and delivering the marketing plan. This is a unique and exciting opportunity to join a leading luxury brand:
Brand Marketing Coordinator, TAG Heuer UK & Ireland Knightsbridge, London What You'll do:

Assist Brand team by supporting across marketing touchpoints including Events, Sponsorships, PR, Media and Retail Marketing.

Assist with Sponsorship activations in local sport & automotive partnerships.

Support on Brand & Retail events, both in Boutiques and externally.

Stay up to date with industry trends and best practices, continuously seeking opportunities to enhance our brand presence and engagement.

Collaborate with the broader Marketing team to ideate and support new initiatives that drive brand desirability and revenue growth.

Coordinate with cross-functional teams to ensure consistency in projects and brand communications.

About You:

Knowledge and passion for brand marketing.

Team player with a keen eye for detail.

Strong communication skills.

Enjoys problem solving and taking initiative.

Appreciation of luxury goods and brands.

Positive with a passion to succeed.

Enjoys working in a fast-paced dynamic environment.

What you can expect from us:
Competitive salary, pension, life cover, private healthcare and access to dedicated training programs to make the most of your talent.
If you like challenges, innovation, out-of-the-box thinking and working with passionate people, we would love to hear from you. TAG Heuer is committed to equal opportunities, we foster and embrace diversity and inclusion within our teams. Qualified applicants will receive consideration without regard to race, colour, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, disability or any other legally recognised protected basis.

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Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach and a cool and free-minded spirit to think ahead. TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, confident people who are connected to the future.

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Tiffany & Co. - Internship in Global Marketing

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Tiffany & Co. - Internship in Global Marketing

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Be interested in luxury marketing, retail and/or consumer behavior

Enjoy writing and feel comfortable navigating Microsoft Word and PowerPoint

Be curious about data and how both “art” and “science” play a role in the marketing function

Have strong attention to detail to support the team deliver exciting and innovative marketing programs

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A degree in economics or a comparable field.

At least 1-2 years of professional experience in e-commerce.

Enthusiastic about digital trends and technical innovation.

Knowledge of all relevant e-commerce KPIs.

Very good MS-Office skills, especially in Excel.

A structured and independent way of working.

Very good analytical skills and a problem-solving mindset.

Excellent cooperation and communication skills.

Very good knowledge of German and English, both written and spoken.

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Creed Boutiques & Emerging Brands - Marketing Manager 

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Creed Boutiques & Emerging Brands - Marketing Manager 

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5+ years Marketing/PR/Event management experience required; luxury sector experience a must; beauty industry-related experience strongly preferred

Knowledge of the US/Canadian/Mexico Beauty market

Strong understanding of brick-and-mortar store channel, including strong store and vendor relationships

Excellent project management skills and ability to successfully prioritize and manage multiple projects simultaneously

Possesses an entrepreneurial spirit and innovative thinker and approach to business

Excellent analytical, critical thinking, and strategic skills

Exceptional written, oral and presentation skills

Excels in collaborative work and thinking

Strong leadership qualities and ability to manage/motivate direct reports and cross-functional teams

Skilled at successfully organizing, prioritizing and managing multiple projects

Ability to work in a fast-paced environment while being adaptable to change

Comfortable working with a small team and willing to take on new challenges/opportunities as they arise

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Coach - Director, Global Influencer and Creator Marketing 

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Coach - Director, Global Influencer and Creator Marketing 

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Bachelor’s Degree preferred

10+ years of relevant experience in developing and delivering global influencer marketing strategies in a dynamic, fast-paced environment

Proven track record of managing successful digital campaigns across social platforms (Instagram, TikTok, YouTube, Twitter)

Passionate and adept at building communities with the ability to market at the speed of culture

Sharp business acumen, strategic thinking, and analytical skills; proven ability to drive both brand and commercial outcomes and deliver on program KPIs and ROI goals

Strong relationship skills, adept at negotiation, deal-making and closing deals

Demonstrated ability to leverage real-time customer insight and analysis to drive customer-centric outcomes/innovation

Highly organized with the ability to juggle multiple priorities and work in a fast-paced environment

Adept at managing multi-stakeholder initiatives and solving problems/removing obstacles to get work done/drive execution

Self-starter with strong initiative, ownership and accountability for business outcomes

Demonstrated ability to effectively build relationships and collaborate across a matrixed global organization and to organize and lead teams who do not directly report to you

Excellent written and verbal communication skills

Experience in the fashion industry a plus

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Coach - Senior Manger, Marketing & Consumer Analytics

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Coach - Senior Manger, Marketing & Consumer Analytics

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6+ years of experience in marketing analytics, A/B testing, or related roles.

Proficiency in statistical analysis and data visualization tools such as R, Python, Tableau, or similar.

Mastery of the following analytical tools: modeling and reporting in Excel/Access and SQL

Strong understanding of digital marketing channels, including paid search, social media, email, and SEO.

Exceptional analytical and problem-solving skills with a keen attention to detail.

Excellent communication skills with the ability to convey complex findings to non-technical stakeholders.

Familiarity with marketing technology platforms and testing tools (e.g., Google Optimize, Optimizely, Adobe Target).

Strong project management skills and the ability to prioritize tasks effectively.

Proven ability in handling concurrent projects with attention to detail and accuracy

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Bachelor Degree or above in Arts & Design, Fashion…

Around 8/10 years’ working experience as a VM preferably acquired in the luxury fashion industry

Enthusiastic team player, willing to work in an international environment

Driven to achieve results, a self-starter who works well on own initiative

Rigorous with excellent attention to details

Highly organized, self-motivated and multitasker

Proactive, flexible and agile, able to bring new creative ideas

Eager to learn and take new challenges

Excellent product knowledge and sensibility

A True passion for Retail, products, design, consumer experience, luxury

Fluent in English & French and Proficient in MS Office

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Harvey Nichols - Customer Insight Analyst

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Harvey Nichols - Customer Insight Analyst

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Proficiency in SQL

Proven experience in customer analytics within a multi-channel, multi-category retail brand.

Experience using web analytics software, preferably Google Analytics.

Strong analytical skills and the ability to translate data into actionable insights.

Excellent communication skills to convey insights and recommendations effectively.

A data-driven mindset and a passion for enhancing the customer experience.

Experience working with multiple data sets and sources to drive insights

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University certificate in marketing related degree discipline is desirable

Proven marketing experience of at least two years in Industry.

An awareness of style and fashion

Demonstrates high standards of attention to detail

Able to work well under pressure, remain calm

Information Technology including: Outlook, Word, Excel, PowerPoint & Internet packages

Excellent verbal and written communication skills to build strong relationships internally and externally

Flexible methods with a positive approach to change

Extremely self motivated

Able to work independently and within a team

Pleasant and efficient telephone manner

Strong organisational and time management ability

Able to establish relationships with people at all levels

Uses time effectively - works on high priority actions first

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LVMH TAG Heuer - Brand Marketing Coordinator 

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LVMH TAG Heuer - Brand Marketing Coordinator 

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Knowledge and passion for brand marketing.

Team player with a keen eye for detail.

Strong communication skills.

Enjoys problem solving and taking initiative.

Appreciation of luxury goods and brands.

Positive with a passion to succeed.

Enjoys working in a fast-paced dynamic environment.

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Ralph Lauren - Retail Marketing Associate  

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Ralph Lauren - Retail Marketing Associate  

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Retail Marketing Associate, Germany, Spain, Scandinavia & EU POLO Branding Strategy

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

We are seeking a passionate, creative, tech savvy, and highly motivated individual to join the Retail Marketing team for Europe, overseeing the brand growth strategy for POLO across all EU Retail doors and the overarching marketing strategy for Germany, Spain and Scandinavia.

The position has an equal commercial and brand emphasis with the main objectives of driving brand awareness and desirability, store footfall, and revenue, and client acquisition and retention, whilst elevating and bringing new energy to the brand experience.

The successful candidate will contribute to the team in coordinating the amplification of global brand campaigns at local level, through 360 direct marketing and events; Introducing innovative concepts and technologies to drive brand engagement, convenience and acquisition in brick and mortar; Contributing to the execution of tourism, new store openings and partner strategies that drive client acquisition; And finally playing a significant role in accelerating brand awareness in Germany, Spain and Scandinavia and in gathering and assimilating market insights to anchor marketing strategy.

Over and above all the skills and experience required to be successful as a marketer within Ralph Lauren, we seek an individual with a genuine passion and "feel" for the brand, strong interest in fashion and digital innovation, with strong project management skills and the ability to deliver campaigns on a large scale.

Essential Duties & Responsibilities

Reporting into the Retail Marketing Manager for Europe you will:

Engage with all key stakeholders ( Sales, Buying, Planning, CRM, Customer Insights, PR, Media, Brand Presentation, etc. ) to implement the team's strategy on a European or local level.

Develop energy marketing activities and partnerships and contribute with innovative ideas to shape the new retail experience and attract new millennial & Gen-Z customers to our stores.

Partner with regional store teams and Clienteling to execute events that drive sales performance and client development in key tier two doors.

Research and keep track of market trends and competitor activities, identifying key opportunities for 'buzz generating' activations.

Experience, Skills & Knowledge

The role requires someone with strong communication skills, a business mindset and a creative and entrepreneurial spirit to be able to drive and execute ambitious projects involving several internal & external stakeholders.
DESIRED PROFILE

Ralph Lauren is dedicated to providing a comfortable and consciously inclusive work environment for everyone regardless of gender identity and expression, race, religion, national origin, sexual orientation, age, marital status, disability, or any other category protected by applicable law. If you are vision-impaired or have some other disability under the Americans with Disabilities Act or a similar law, and you wish to discuss potential accommodations related to applying for employment at Ralph Lauren, please contact Global People Practices at globalpeoplepractices@ralphlauren.com.

Privacy Notice | Terms of Use

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Retail Marketing Associate, Germany, Spain, Scandinavia & EU POLO Branding Strategy

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Reporting into the Retail Marketing Manager for Europe you will: · Implement the execution of the POLO brand Retail marketing strategy across Europe. Engage with all key stakeholders...

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Ralph Lauren - Retail Marketing Associate  

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Ralph Lauren - Retail Marketing Associate  

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At least 3 full strategic cycles within marketing and communications experience gained in international consumer goods organizations, preferably with some exposure to Premium brands or Fashion/Luxury Retail.

Strong marketing credentials including strategic analysis, digital marketing, communications, with strong experience in brand amplification, including in-store events and digital.

Experience in managing 360 marketing campaigns from initial concept and strategic planning to day-to-day execution and post-campaign reporting.

Ability to work in a fast-paced environment, take initiative and deliver quick results.

Comfortable liaising with third parties to get project across the line.

Strong business sense and analytical capacity, extending to budget management and expense tracking.

Creative thinking skills and pro-activity in bringing new ideas and concepts to the table.

Strong understanding of the briefing and feedback process of creative agencies and graphic designers.

Strong team player, collaborative, pro-active and enthusiastic.

People management experience a plus.

Exemplary written and oral communication skills with experience producing content for presentations, mastery of Microsoft Office (Outlook, Word, PowerPoint & Excel)

Fluent in English, additional languages a bonus

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THG is a fast-moving, global technology business that specialises in taking brands direct to consumers . Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.

We're powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.

We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.

Paid Media Executive

Job Description

About THG

THG is a fast-moving, global technology business. We specialise in taking brands direct to consumers. Whether we're building our own beauty and lifestyle portfolio, delivering world-class technology that accelerates growth for our partners, or creating breathtaking real-world experiences, we take brands to the next level.

Headquartered in Manchester UK, we operate internationally and across multiple sectors. In 2020, we listed on the London Stock Exchange in a record-breaking IPO, which cemented our position as one of the biggest and most exciting organisations in the world right now.

Our success is built on the strength of our team - and we're looking for exceptional people to be part of our journey. At THG, you'll join a community of over 10,000 motivated individuals across the globe whose extraordinary talents, creative thinking and commercial expertise we draw upon every day to deliver results.

Role Responsibilities

The core remit of the roles have been identified below:

Develop and implement paid media strategies across multiple platforms, such as Google Ads, Facebook Ads, Tik-Tok Ads, LinkedIn Ads, Twitter Ads, etc., to meet client objectives and maximize performance.

Conduct in-depth research, competitor analysis, and target audience profiling to inform campaign planning/optimisation.

Create and manage paid media campaigns, including campaign set-up, budget allocation, targeting, ad copy creation, and ongoing optimization.

Monitor campaign performance, analyze data, and provide actionable insights to optimize campaign performance and achieve KPIs.

Conduct A/B testing and experiment with different ad formats, creatives, and targeting options to improve campaign effectiveness.

Collaborate with the creative team to develop engaging ad copy and compelling visuals that align with campaign objectives and resonate with the target audience.

Stay updated with industry trends, new advertising features, and platform updates to implement best practices and innovative strategies.

Prepare regular reports and presentations on campaign performance, highlighting key metrics, trends, and recommendations for improvement.

Build and maintain strong relationships with clients and partners, acting as a trusted advisor and providing strategic guidance to drive their business objectives.

Stay informed about market trends, competitor activities, and industry developments to identify growth opportunities for clients, and our business proposition.

Collecting data to analyse how campaigns are performing, constantly evolving our group best practice to get the best possible return from a client's investment, using a variety of metrics.

Liaising with clients and partners, monitoring performance and producing campaign effectiveness reports capable of demonstrating direct links to sales and other business objectives.

Demonstrate a strong understanding of Paid Media; independently carrying out day to day analysis, optimisation and maximisation

Generate reports and carry out advanced performance analysis to inform campaign optimization.

Understand trends in data, providing commentary and actions.

Maintain strong relationships with teams, being their trusted paid media advisor

Share good work, insight and industry developments with the wider Marketing team

Suggest tactics and strategy in order to meet the wider marketing team goals and objectives

Skills required:

Proven experience in managing paid media campaigns across multiple platforms, preferably in an agency or digital marketing environment.

Strong understanding of digital advertising platforms, such as Google Ads, Facebook Ads Manager, Tik-Tok, LinkedIn Ads, Twitter Ads, etc.

Proficiency in using analytics and tracking tools, such as Google Analytics, Google Tag Manager, or similar platforms, to measure and report campaign performance.

Solid knowledge of SEM and SEO principles, and how they integrate with paid media campaigns.

Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

Strong project management skills with the ability to handle multiple projects, partners, campaigns and clients simultaneously.

Creative mindset with the ability to think strategically and develop innovative solutions.

Commercially minded and able to understand the role of paid media in a marketing strategy.

Self-sufficient in their work; able to plan and prioritise.

Well organised, efficient and able to work to tight deadlines.

Willing to co-operate with and support other team members

Exceptional attention to detail and organizational skills.

Excellent written and verbal communication skills, with the ability to present insights and recommendations to both technical and non-technical stakeholders.

Proficiency in Microsoft Office suite, particularly Excel and PowerPoint.

Relevant certifications, such as Google Ads Certification or Facebook Blueprint Certification, are advantageous..

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

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THG is a fast-moving, global technology business that specialises in taking brands direct to consumers . Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.

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Proven experience in managing paid media campaigns across multiple platforms, preferably in an agency or digital marketing environment.

Strong understanding of digital advertising platforms, such as Google Ads, Facebook Ads Manager, Tik-Tok, LinkedIn Ads, Twitter Ads, etc.

Proficiency in using analytics and tracking tools, such as Google Analytics, Google Tag Manager, or similar platforms, to measure and report campaign performance.

Solid knowledge of SEM and SEO principles, and how they integrate with paid media campaigns.

Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

Strong project management skills with the ability to handle multiple projects, partners, campaigns and clients simultaneously.

Creative mindset with the ability to think strategically and develop innovative solutions.

Commercially minded and able to understand the role of paid media in a marketing strategy.

Self-sufficient in their work; able to plan and prioritise.

Well organised, efficient and able to work to tight deadlines.

Willing to co-operate with and support other team members

Exceptional attention to detail and organizational skills.

Excellent written and verbal communication skills, with the ability to present insights and recommendations to both technical and non-technical stakeholders.

Proficiency in Microsoft Office suite, particularly Excel and PowerPoint.

Relevant certifications, such as Google Ads Certification or Facebook Blueprint Certification, are advantageous..

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Tiffany & Co. - Internship in Global Marketing

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Tiffany & Co. - Internship in Global Marketing

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Initiative Development

Support the development of multiple global marketing initiatives from 360 brief generation through to the development and deployment of their global asset toolkits.

Be immersed in consumer insights that help inform an initial project strategy and brief

Maintain activation calendars and similar planning documents that are crucial in launching a successful marketing program

Perform competitive analyses and market assessments as needed to support the projects at hand, thinking creatively beyond adjacent jewelry brands for ideas and inspiration

Contribute to presentations and materials for internal calls with Regional Marketing Leaders and cross-functional teams

Business Analytics

Experience the campaign reporting process, using data across sales, media, email, PR ecommerce and more to develop learnings on “what worked” and “what didn’t” to inform future projects

Cross-Functional Partnerships

Build a deep understanding of our cross-functional stakeholders that contribute to bringing a 360 initiative to life. Exposure to teams may include but are not limited to Client Development, Email, Site Content, Visual Merchandising, Media and Category Management

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Initiating, planning, and implementing measures for digital business expansion in the UK.

Monitoring, reporting and optimizing country-specific webshop KPIs.

Preparing, implementing, and monitoring strategic and operational measures, as well as projects.

Overseeing and executing different customer experience topics, with the aim of improving customer experience (eg. NPS, customer surveys).

Local implementation of categories, as well as landing, and content pages.

Observing the UK market and analyzing trends to identify relevant shop features.

Analyzing searches within our webshop and continuously optimizing search results.

Supporting with strategic business cases, implementation of product launches, and operational optimizations.

Close cooperation with CS, Paid Marketing, SEO, UX and Product Management departments.

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Creed Boutiques & Emerging Brands - Marketing Manager

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Creed Boutiques & Emerging Brands - Marketing Manager

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Build strategies for all Creed Boutique marketing, event, service/experience, partnership, and advertising opportunities, with unique and innovative program offerings

Develop associated strategies into actionable launch directives to be shared with store teams and relevant NYO departments

Oversee communication, planning, sourcing of associated materials and execution of programs

Partner with Brand Marketing/Sales/CRM/Training & Development teams to oversee management and communication of all omni-exclusive products (including launch strategy, timing, pricing, ordering, customer outreach & talking points, etc)

Develop necessary collateral to support Boutique Marketing experience initiatives (i.e. napkins, water, coasters etc)

Manage ongoing needs of Boutique staff for event, service and partnership programs

Establish relationships with regional vendor partners, structuring relationships in order to grow awareness, drive revenue, and maximize effectiveness of key campaigns

Help manage Boutique Marketing budgets and vendor execution in order to ensure all costs are within budget and execution is within timing and scope

Collaborate with Sales Admin, Operations and Boutique Team to flawlessly execute programs

Collaborate with Creative team members on creation and execution of project designs

Collaborate with Digital to ensure that marketing programs are coordinated with an omni-channel approach

Partner with Mexico marketing manager to ensure alignment of strategy, pricing, launch timing

Emerging Brands Only Oversees management of 360 launch timelines

Emerging Brands Only Act as main marketing liaison for retail partners/regional sales managers, including communicating with buying office about market presentations, launch timing, event execution, sampling/GWPs etc

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Coach - Director, Global Influencer and Creator Marketing 

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Coach - Director, Global Influencer and Creator Marketing 

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Develop and drive global influencer and creator marketing strategies that support brand initiatives with a focus on brand building, storytelling, cultural relevance and new Gen Z/ younger Millennial consumer engagement

Partner with VIP/Celebrity team to develop and implement a global and locally relevant talent constellation strategy inclusive of celebrity, ambassadors, influencers and creators to increase visibility, desirability and positive momentum for the brand

Identify and develop relationships with key influencers (new and existing) to build brand relevance through both organic gifting and paid partnerships

Own global influencer guidance, providing direction to regional BU teams on influencer identification and initiatives to drive engagement, earned media and cultural relevance

Lead North America influencer strategy and execution, creating programs that build brand heat and value generation for NA business and developing/nurturing relationships with our growing Coach Collective of influencers

Collaborate with cross-functional teams to develop briefs for content creation from concept to execution, managing talent-led campaigns and retail and outlet influencer activations

Identify innovative new influencer and creator partnerships and initiatives that support and amplify broader marketing campaigns as well as experiential activations (e.g., pop up events)

Oversee global measurement and reporting; drive, track and report on keys KPIs, including reach, engagement and conversions by campaign, aligned to broader campaign and business goals

Negotiate and manage brand ambassador contracts and/or advise agency partners on management.

Responsible for influencer/creator gifting & seeding strategies and logistics

Manage influencer and creator marketing budgets.

Lead, coach and develop internal team

Be at the forefront of understanding marketing, culture and social media trends and serve as an expert in the space

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Coach - Senior Manger, Marketing & Consumer Analytics

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Coach - Senior Manger, Marketing & Consumer Analytics

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Implement Global Marketing Effectiveness Measurement & Reporting framework. Monthly & Quarterly business reviews of marketing effectiveness, variance against efficiency targets, return on investment goals & brand strategy

Develop and oversee Global Marketing Analytics testing playbook.

Testing Strategy: Develop and lead the strategic testing roadmap for both paid and owned marketing channels, aligning with overall marketing goals and objectives.

Experiment Design: Design A/B tests, multivariate tests, and other experiments to measure the impact of marketing initiatives on key performance metrics.

Data Analysis: Analyze test results and translate data into actionable insights and recommendations. Provide clear, concise reports and presentations to communicate findings to stakeholders.

Cross-Functional Collaboration: Work closely with marketing teams, data scientists, product managers, and other stakeholders to integrate testing into the decision-making process.

Tool and Technology Utilization: Leverage marketing analytics tools, testing platforms, and data visualization tools to streamline processes and improve efficiency.

Documentation: Maintain clear documentation of testing methodologies, results, and best practices for future reference.

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Contribute to the realization of window and in-store visual merchandising schemes (windows, mannequins, styling) following the guidelines and the MONCLER standards.

Train in-store teams on VM guidelines

Ensure the stock verification of VM tools

Plan the activities prioritizing main projects. Support the retail ans wholesale teams in the opening process from layout project to floor plan definition

Periodically visit Boutique and provide advice, implement and follow up the Merchandising Strategy

Give suggestion during suppliers' selection and support in scouting of new suppliers.

Prepare a budget proposal of the activities, order confirmation and verify the invoices; check periodically on budget and update the costs file. Verify timing constraints

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Harvey Nichols - Customer Insight Analyst

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Harvey Nichols - Customer Insight Analyst

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Leverage data and analytics, particularly SQL, to provide actionable insights that enhance the overall customer experience and inform and support business goals.

See the broader picture, using these insights to shape business decisions and drive business strategy.

Analyse customer data from multiple sources and channels to identify trends, preferences, and behaviours.

Collaborate with cross-functional teams to integrate customer insights into business strategies.

Translate complex data-driven findings into actionable recommendations.

Develop KPIs, reports and dashboards to communicate customer insights to stakeholders.

Utilise SQL for data extraction and analysis. Create customer segments and profiles for targeted marketing and personalised experiences.

Understand CRM KPIs and measures to identify commercial potential by customer, and next best action modelling to optimise life-time-value. E.g., repeat purchase, reactivation, up-sell, cross-sell Measure, analyse, and report performance metrics relating to Harvey Nichols’ loyalty program (acquisition & retention)

Identify opportunities to improve business processes and tools for customer data and analysis

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To develop and implement all marketing communications and activity for Tier 3 retailers, driving this part of the business forward in using the Barbour and BI Commercial calendars across all channels.

Monitor and evaluate the website of our tier 3 stockists to ensure control of the Barbour brand online.

To support development and delivery of sell through support tools including; GWP items, staff uniform, digital toolkits including web banners, blog and social media content.

Support wider marketing team where needed on implementation, execution & analysis of omni-channel marketing plans across the UK’s largest retailers – including window displays, pop-ups, brand events, new collection launches, all digital and social comms, and media support.

To support in delivery of UK launch events each season with event schedules, logistics, model dressing and ensuring timely delivery.

To attend brand events as a brand ambassador and support with logistics, communications and customer service on site.

To input into the marketing calendar with all Tier 3 activity and capturing all Tier 3 marketing campaign results at the end of each season.

To support Barbour retail store teams and retail associations with regular communication on social, digital and loyalty activity.

To approve requests on the Barbour library by UK customers and monitor asset usage.

Carry out competitor research as required.

Undertake any other reasonable activity, as may be required by senior management.

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LVMH TAG Heuer - Brand Marketing Coordinator 

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LVMH TAG Heuer - Brand Marketing Coordinator 

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Assist Brand team by supporting across marketing touchpoints including Events, Sponsorships, PR, Media and Retail Marketing.

Assist with Sponsorship activations in local sport & automotive partnerships.

Support on Brand & Retail events, both in Boutiques and externally.

Stay up to date with industry trends and best practices, continuously seeking opportunities to enhance our brand presence and engagement.

Collaborate with the broader Marketing team to ideate and support new initiatives that drive brand desirability and revenue growth.

Coordinate with cross-functional teams to ensure consistency in projects and brand communications.

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Ralph Lauren - Retail Marketing Associate  

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Ralph Lauren - Retail Marketing Associate  

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Implement the execution of the POLO brand Retail marketing strategy across Europe.

Engage with all key stakeholders (Sales, Buying, Planning, CRM, Customer Insights, PR, Media, Brand Presentation, etc.) to implement the team’s strategy on a European or local level.

Drive the amplification of global brand campaigns across EU, ensuring high visibility, high reach, and high engagement of the brand through direct marketing, in-store activations, and innovative experiences.

Develop energy marketing activities and partnerships and contribute with innovative ideas to shape the new retail experience and attract new millennial & Gen-Z customers to our stores.

Partner with regional store teams and Clienteling to execute events that drive sales performance and client development in key tier two doors.

Successfully implement the opening strategy for new stores in FY24.

Gather and integrate market and consumer insights on Germany, Spain and Scandinavia and develop adequate marketing strategy for each market.

Research and keep track of market trends and competitor activities, identifying key opportunities for ‘buzz generating’ activations.

Develop strong partnerships within the field and store network to foster new ideas and explore new opportunities.

Keep track of costs and manage budget daily, demonstrating the ability to report on spend on a monthly and quarterly basis.

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Develop and implement paid media strategies across multiple platforms, such as Google Ads, Facebook Ads, Tik-Tok Ads, LinkedIn Ads, Twitter Ads, etc., to meet client objectives and maximize performance.

Conduct in-depth research, competitor analysis, and target audience profiling to inform campaign planning/optimisation.

Create and manage paid media campaigns, including campaign set-up, budget allocation, targeting, ad copy creation, and ongoing optimization.

Monitor campaign performance, analyze data, and provide actionable insights to optimize campaign performance and achieve KPIs.

Conduct A/B testing and experiment with different ad formats, creatives, and targeting options to improve campaign effectiveness.

Collaborate with the creative team to develop engaging ad copy and compelling visuals that align with campaign objectives and resonate with the target audience.

Stay updated with industry trends, new advertising features, and platform updates to implement best practices and innovative strategies.

Prepare regular reports and presentations on campaign performance, highlighting key metrics, trends, and recommendations for improvement.

Build and maintain strong relationships with clients and partners, acting as a trusted advisor and providing strategic guidance to drive their business objectives.

Stay informed about market trends, competitor activities, and industry developments to identify growth opportunities for clients, and our business proposition.

Collecting data to analyse how campaigns are performing, constantly evolving our group best practice to get the best possible return from a client’s investment, using a variety of metrics.

Liaising with clients and partners, monitoring performance and producing campaign effectiveness reports capable of demonstrating direct links to sales and other business objectives.

Demonstrate a strong understanding of Paid Media; independently carrying out day to day analysis, optimisation and maximisation

Generate reports and carry out advanced performance analysis to inform campaign optimization.

Understand trends in data, providing commentary and actions.

Maintain strong relationships with teams, being their trusted paid media advisor

Share good work, insight and industry developments with the wider Marketing team

Suggest tactics and strategy in order to meet the wider marketing team goals and objectives

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This exam covers Universal Analytics. See this exam that covers GA4, the latest version of Google Analytics The Google Analytics Individual Qualification covers basic and advanced Universal Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

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No-Code Web Design Online Class | LinkedIn Learning, formerly Lynda.com

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Get quick, actionable pointers for creating and managing effective websites-designed for those with no background in web design.

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Marketing Foundations: Analytics Online Class | LinkedIn Learning, formerly Lynda.com

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Learn how web analytics can improve your marketing game.

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Explore our Future Forecast report, featuring the 50 trends set to shape 2024.

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Explore our Luxury Futures 2023 report, featuring Luxury Recrafted analysing key trends in the luxury industry.

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Explore our Innovation Debrief report, which features 50 definitive brand campaigns, case studies and global innovators across 10 key trends that are disrupting consumer thinking around the world.

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The State of Fashion 2023: Holding onto growth as global clouds gather

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Updated annually, our State of Fashion report offers the best of our research and insights into the fashion industry. Explore the findings from our latest report.

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Accurately set prices to compete successfully and increase your margins

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For access to the report's full data and insights to inform your strategy, purchase Dynamic Journeys: China's Luxury Shoppers at Home and Abroad.
Not so long ago, the most straightforward - and often the least expensive - way for many mainland Chinese consumers to buy the latest fashion or beauty items from their favourite global luxury brands wasn't to head to their local shopping malls, or even hop online. Instead, they often travelled to Hong Kong, or further afield, visiting London, Paris or New York to shop at flagship stores, where they could feel more assured about the authenticity, price advantages and wider selection of items, cementing their reputations of being among the global luxury industry's top spenders.

Though the spending continues - forecast to total $75 billion this year - things have changed, according to research for BoF Insights' latest report, Dynamic Journeys: China's Luxury Shoppers at Home and Abroad. As Chinese luxury spending continues to recover from the economic impact of China's zero-Covid policies to surpass pre-pandemic levels and reach $107 billion by 2025, the geographic shift of where that shopping takes place is taking shape - by 2027, BoF Insights expects that two-thirds of the $131 billion of Chinese luxury purchases will occur within mainland China and one-third outside - a balance that marks a complete reversal from pre-pandemic times.

Amid this, Chinese consumers - more and more of whom are part of a burgeoning affluent cohort - are reshaping how and where they shop relative to pre-pandemic years, the BoF Insights report finds. At home, digital is still key for discovery on platforms like WeChat, Douyin and Xiaohongshu, but more and more in-person touchpoints are driving local spending. This will happen as local and foreign brands and retailers not only expand or renovate their stores, but also as they prioritise service, starting with staff - many on-the-ground store associates are already nurturing personal relationships with top customers by, for example, inviting them in-store to purchase limited edition products or attend special, one-off cultural events.

Much of this shopping is taking place amid a widespread embrace of domestic tourism. Three years of closed international borders encouraged the exploration of local destinations, with a long-lasting impact even after borders reopened in early 2023, bolstered by infrastructure improvements to transit, hotels and entertainment options, including luxury shopping. According to proprietary surveys fielded by BoF Insights and fielded by affluent research specialist Altiant in mainland China, almost all surveyed high-net-worth individuals (with investable assets worth a median $1.5 million to $2 million) and more than two-thirds of general customers plan to travel domestically for leisure in the next 12 months. Topping travel wish lists for both cohorts is the tropical island province of Hainan, which is in the midst of a major initiative to become a duty-free luxury shopping destination - attracting global luxury brands, such as Louis Vuitton, Gucci and Dior.

This is not to say international travel is off the table. Nearly all surveyed high-net-worth individuals and about half of general customers have international travel plans in the year ahead. Japan tops the global wish list, with other popular destinations such as the US also expected to benefit from the lifting of restrictions for China's shoppers to travel without tour groups. However, those who travel abroad will be looking for more than price advantages and tax savings when luxury shopping, according to experts speaking with BoF Insights, who note that culture- and nature-inspired experiences, rather than shopping alone, are key motivations for Chinese travelling abroad.

For global luxury brands and retailers, the impact of these consumer shifts are profound, and both international and domestic strategy must be adapted accordingly. As Iris Chan, partner and head of international client development at Digital Luxury Group, told BoF Insights, "From a customer relationship management perspective, China is . . . at a different level [than where it once was]. Brands must be prepared for customers that have higher expectations than ever. They need to consider that there are more components to the shopping experience [for Chinese luxury customers] than just price."

Why this BoF Insights report is a must-have:

Analyses the luxury shopping behaviour of Chinese customers at home and abroad with a deep focus on mainland China and Hong Kong, which together will account for about 20 percent of global luxury sales by 2027

Assesses critical macro-level trends impacting China's domestic luxury market, such as government initiatives promoting domestic consumption, a growing affluent consumer base and increasingly attractive local offerings after international border closures due to the Covid-19 pandemic

Features proprietary research surveying both nationally representative and HNWI Chinese consumers, revealing their shopping journeys from inspiration to purchase; current and future fashion and beauty budgets including local spend compared with spend while travelling abroad; favourite luxury fashion and beauty brands, and the top domestic and international travel destinations planned for the year ahead

Provides executive perspectives on customer behaviour along with pricing strategies of brands and retailers, and the digital and physical retail landscape in mainland China and Hong Kong compared to the rest of the world

For access to the report's full data and insights to inform your strategy, purchase Dynamic Journeys: China's Luxury Shoppers at Home and Abroad.
This report is based on research inputs that include:

A proprietary general consumer survey that is nationally representative of the 18+-year-old, online population in China (N = 1,008)

An Altiant LuxuryOpinions® survey of affluents and HNWIs (with investable assets worth a median value of approximately $1.5 million to $2 million) conducted on behalf of BoF Insights in China (N = 100)

15 interviews with founders, CEOs and other senior executives from luxury brands and retailers, consultancies, and experts from e-commerce companies and third-party data providers

Market sizing data from Euromonitor International

Social media sentiment analysis on daigou shopping and domestic and international travel from Quilt.AI

Brand marketing and Chinese key opinion leader (KOL) performance data from Launchmetrics

Wholesale transaction data from Joor

Featured companies include but are not limited to: Bottega Veneta, Burberry, Chanel, Dior, Dolce & Gabbana, Farfetch, Fendi, Gucci, Hermès, JD.com, La Mer, Lane Crawford Joyce Group, Louis Vuitton, Prada, Ralph Lauren, Sisley Paris and Tmall Luxury Pavilion

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BoF Insights | Dynamic Journeys: China's Luxury Shoppers at Home and Abroad

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Chinese fashion and beauty customers - long pivotal for the global luxury market - are reshaping how and where they shop, according to BoF Insights' new report.

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Be part of something bigger

At LVMH, you are part of a diverse and vibrant community of thinkers, crafters and innovators representing more than 179 nationalities and present in 80 countries across North America, Europe and Asia-Pacific.
No matter where you work in our Group, you will find a myriad of ways to connect, collaborate, enrich your knowledge, expand your network and share your passion.

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Work with LVMH - Talent, recruitment, career at LVMH

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At LVMH, you are part of a diverse and vibrant community of thinkers, crafters and innovators representing more than 179 nationalities and present in 80 countries across North America, Europe and Asia-Pacific. No matter where you work in our Group, you will find a myriad of ways to connect, collaborate, enrich your knowledge, expand your network and share your passion.

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About this event

Welcome to an exclusive webinar unveiling the anticipated Commercial Trend Insights for 2024 Consumer Trends, in partnership with forecasting experts, Trendstop.

Explore the future landscape of consumer behaviours, preferences, and market dynamics poised to shape industries. Gain invaluable foresight into emerging trends, innovative strategies, and key consumer insights that will drive success in the evolving market landscape.

Join us to stay ahead of the curve.

Areas covered:
* Changing Consumer Preferences & Buying Behaviour
* Consumerism after Fast Fashion: What will they buy and why?
* Understanding Early vs Late Adopters
* How to Target & Excite Your Consumer
* Sustainability Considerations

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2024 Consumer Trends Workshop | LinkedIn

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Welcome to an exclusive webinar unveiling the anticipated Commercial Trend Insights for 2024 Consumer Trends, in partnership with forecasting experts, Trendstop. Explore the future landscape of consumer behaviours, preferences, and market dynamics poised to shape industries. Gain invaluable foresight into emerging trends, innovative strategies, and key consumer insights that will drive success in the evolving market landscape.

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The Future of Social Commerce - Workshop 

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The Future of Social Commerce - Workshop 

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About this event

Join us for a dynamic half-day event dedicated to exploring the evolving landscape of social commerce and its transformative impact on the fashion and FMCG ecommerce businesses. From the fusion of social media and e-commerce to the latest trends shaping consumer behaviour, this event promises insightful discussions, expert panels, and practical take aways.

In Partnership with The Ecommerce Club & Shoosmiths.

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The Future of Social Commerce: Connecting Business with Community | LinkedIn

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Join us for a dynamic half-day event dedicated to exploring the evolving landscape of social commerce and its transformative impact on the fashion and FMCG ecommerce businesses. From the fusion of social media and e-commerce to the latest trends shaping consumer behaviour, this event promises insightful discussions, expert panels, and practical take aways.

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Adobe Illustrator Beginner - Intermediate Training Course 

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Adobe Illustrator Beginner - Intermediate Training Course 

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Digital Marketing for Luxury Brands - customized course

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Digital Marketing for Luxury Brands - customized course

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Social media has become an essential channel for luxury brands as they are all spending large budgets towards Digital Marketing to target social networks in the pursuit of potential shoppers such as Louis Vuitton, Christian Dior, Ferrari, Porsche, Gucci, Prada, and many more luxury brands in different industries.
Our practical hands-on Digital Marketing training program for Luxury Brands covers everything related to the Digital Marketing Strategy, Social Media Marketing (Content Strategy & Advertising), SEO (Search Engine Optimization), SEM (Google Ads & PPC), Email Marketing, eCommerce, and Google Analytics, specifically tailored for the luxurious world.

We will go through how can Luxury Brands embrace social media by using the right channels, strategies, and techniques. The course will also cover the eCommerce and online store structure and performance; and the essentials of creating a winning and professional online store for luxury products.

Topics to be covered

Need more details? We are one step away!
Contact us

We are always glad to share with you some videos of our participants sharing their experience at our practical Digital Marketing A-Z training.

It was a great pleasure having you through 6 days, walking together step by step to learn the strategies, tricks, and tools and reach the most advanced methods of Social Media and Digital Marketing.

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Digital Marketing Training for Luxury Brands - Customized Course - Intoact

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Through this training course, we will go through how can Luxury Brands embrace social media by using the right channels, strategies, and techniques. The program will also cover the eCommerce and online store structure and performance; and the essentials of creating a winning and professional online store for luxury products.

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Best Online Luxury Brand Management Course - LST.ac

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Luxury Brand Management is an industry with its speciality. Every luxury brand has a niche and a history which makes it the name that it is.

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Follow the series to ensure you never miss an episode.
BoF is investigating how market disruption, new technology and increasing consumer scrutiny are driving transformative change in the $300 billion luxury goods market, in a new podcast series presented by Klarna.

Across the six-part series, BoF interviews 22 global authorities to discover what really drives success in the luxury market today, how the definition of a luxury good is changing alongside the evolution of luxury customer service and shopping channels, as well as the next generation of technological innovations and the pressing need for systemic change to create a more sustainable industry.
Follow the series Transforming Luxury: Expert Commentators to ensure you never miss an episode and discover actionable insights into the opportunities and challenges a redefined industry will bring and how luxury's transformation will impact your business.
From Pulitzer Prize-winning journalist and senior critic-at-large of The Washington Post, Robin Givhan, to Farfetch's chief brand officer and Browns' chair, Holli Rogers, creative technologist Ommy Akhe, circularity pioneer Eileen Fisher, and Fewocious, an 18-year-old digital artist who has generated $20 million from his art, BoF's Robin Mellery-Pratt is joined by pioneering thinkers from the worlds of business, technology and luxury, as well as creative leaders, renowned ecologists and a host of other innovators.

Robin Givhan is senior critic-at-large at The Washington Post, writing on race, politics and the arts. She was the first fashion writer to receive the Pulitzer Prize for Criticism in 2006. Givhan's work has also appeared in New York Magazine and the New Yorker, among other publications. She is the author of "The Battle of Versailles: The Night American Fashion Stumbled into the Spotlight and Made History."

"So much of luxury is about being perceived as part of the 'in' crowd. When that's the way you run a business and the culture starts shifting around you - saying that everything should be open to everyone - then it runs contrary to your business practice."

Zerina Akers is a fashion stylist and costume designer. She is the founder of the self-funded e-commerce site Black Owned Everything and has worked as Beyoncé's stylist, as well as costume designing the 2020 visual album, Black Is King, for which she won an Emmy in 2021.

"How many people have to see these things, like a commercial or an ad campaign? It has to go through so many different channels. If you don't have the right people and the right representation in the room, of course you're going to get caught out there. Or if you're not listening to the voice."

Sebastian Siemiatkowski is the CEO and co-founder of Klarna. In 15 years, Siemiatkowski has grown Klarna into one of Europe's largest financial institutions, which provides alternative payment services to over 90 million shoppers, partnering with over 250,000 retailers globally and its own direct-to-consumer shopping app.

"The whole purpose of digitalisation is utilising data to create value. It's the information that allows us to create richer experiences. If you sit down and have a [...] conversation with a consumer and you say, '[...] if you then would be willing to share some specific aspects of your data in order to get a better experience, a better price, a better whatever it might be,' then the answer is always going to be yes."

Luca Solca is an investment research analyst and managing director of luxury goods at Sanford C. Bernstein. Formerly a partner of the Boston Consulting Group, Solca has more than 25 years experience in luxury goods and is a regular BoF contributor.

"The number of fronts that luxury goods brands need to manage has continued to explode. You have brands that make more than €10 billion of revenue per year and invest mid-to-high single digits in communication. That creates a huge amount of fire power. Let's not forget that these same brands also invest in supporting traffic to their stores.[...] It's conducive, again, to scale-driven advantages."

Eileen Fisher, founder and CEO of her eponymous brand, is a pioneer in sustainable fashion. A champion of slow fashion and circular supply chains, Fisher's Renew programme is one of the brand's most impactful sustainable initiatives, reusing materials and turning waste into the building blocks of new products.

"We've really stopped to look a lot at the waste in the system, the way we deliver product into the stores, how we create. We're more committed to timeless design and not just in the clothes themselves, but in our business model: the way we deliver product into the stores, what products stays, how much new product is delivered monthly and how that relates to the product."

Aaron Levant is an entrepreneur working at the intersection of fashion, culture, events and media. Levant co-founded streetwear and music festival ComplexCon, and streetwear trade show Agenda Today, Levant is CEO of NTWRK, a mobile-first video shopping platform - backed by Drake and LeBron James - that hosts events and exclusive, limited-edition product drops available to purchase immediately within its app.

"Whether it's a true luxury brand or a collectible or street culture brand, I think the masterfulness that you're seeing mostly right now is around marketing and creating this perceived scarcity."

Fewocious is the youngest artist ever to be featured by Christie's - and the first to crash its site. He is one of the most successful and visible members of a growing community of crypto artists finding success in the NFT market, launching a shoe collaboration with design studio RTFKT earlier this year, with more than 600 pairs selling out in seven minutes and netting around $3.1 million.

"The NFT space was a great equaliser because it was so new that no one knew [anything]. There's all these people from around the world and I had access to just DM them. I was seeing people who came from TV, fashion, working on special effects for movies."

Dana Thomas is the author of "Fashionopolis: The Price of Fast Fashion and the Future of Clothes", "Gods and Kings: The Rise and Fall of Alexander McQueen and John Galliano," and the New York Times bestseller "Deluxe: How Luxury Lost Its Luster." Thomas is an award-winning journalist covering fashion and culture.

"I don't think it's greenwashing. They actually believe what they say, but to do it is another thing. These companies [...] are afraid to make those long-term investments. It takes a lot of courage and you have to take it on the chin initially in order to make it pay off in the long term."

Timothy Armoo is the CEO of Fanbytes, which supports social media creators to navigate success, while also guiding brands to reach younger audiences on emerging and existing platforms. Selected for Forbes 30 under 30 in 2021, Armoo was named by The Evening Standard as one of the most influential people in marketing and advertising.

"When we advise our brands, the best way to go is, you say that you want to reach Gen-Z, but let's go a layer down. Let's go to a sub layer, and what niches - what core niches - are we actually trying to engage within that particular demographic? [...] Who exactly are we trying to engage?"

Daniela Ott is the General Secretary of the Aura Blockchain Consortium - the blockchain solution for luxury customer experience, and collaborative initiative between LVMH, Prada Group and Richemont. Ott has over 20 years of experience in luxury, working at Kering for over 13 years and as CEO of Tomas Maier during that time.

"I'm convinced that collaboration today is essential and, whether it's tackling the pandemic or the global climate challenge, I think we will see collaboration really at the heart of business going forward. Our blockchain consortium was really born from that vision that collaboration can co-exist with competition and pursuit of a greater good."

Bethany Williams is a UK-based menswear designer with a focus on affecting social change. She founded her namesake label in 2017 and won the Queen Elizabeth II Award in 2019 and the British Fashion Council and British Vogue Designer Fashion Fund in 2021.

"It's very important to be speaking about issues and raising voices. But it's really important to be actually doing tangible change-making through the supply chain and through the kind of projects that we engage with, whether that's through funding or through creating product."

Holli Rogers is chair of British fashion boutique Browns and chief brand officer of its parent company, Farfetch. Rogers quadrupled Browns' business while CEO between 2015 and 2021. Previously, Rogers held roles at Chanel and Neiman Marcus before joining Net-a-Porter as a founding member in 2002.

"When you speak to different businesses everyone talks about, 'yeah, I've got a clienteling app. We use WhatsApp.' But actually if you break it down, none of them are connected one to the other. So you don't get a single customer view. It's this idea of how do you pull all of these pieces together in one space, collecting all of these hundreds of data points that allow you to give the customer what they want when they want."

Ommy Akhe is one of the breakout stars of this first generation of AR. The creative technologist specialises in augmented reality, making experiential software and AR prototypes through tools such as Facebook's Spark AR software. Previously working as an ethical hacker in information security, the London-based developer has now created dozens of filters for platforms such as Instagram Stories and Facebook.

"At the moment now, I think there's very much a separation between your digital world and your physical world. But when it comes to the metaverse, it's the seamless integration and the frictionless[ness] between the two that's extremely important."

Sergey Arkhangelskiy is the founder and CEO of Wanna, having previously worked as a lead engineer in Google's search ranking team. Wanna has collaborated with the likes of Gucci, providing the technology behind their virtual try-ons and the creation of the brand's first virtual sneakers.

"Digital fashion is for younger people, for Gen-Z, for millennials, for the people who are mobile, native or digital age. [...] As people spend more and more time socialising in digital spaces like games or social media, video calls, there will be the market for digital fashion. It's not someone's choice; it's just how these things evolve."

Alissa Aulbekova and Paula Sello are co-founders and creative directors behind Auroboros, the first digital collection shown in London Fashion Week's DiscoveryLAB. They have recently partnered with fashion styling game Drest, collaborated with Burberry and seen up to 2 million people digitally interact with their Venus trap dress. Auroboros is a part of the Sarabande Foundation. Aulbekovas previously worked at Dazed magazine as a fashion stylist, while Sello held previous roles as an archive assistant at Chanel and at Vogue as a fashion stylist.

PS: We really are at the beginning of an entirely new movement and collectively understanding fashion and what it means to even have a body."

AA: "We're upgrading the traditional concept of ready-to-wear to digital ready-to-wear and allowing more people to participate, whether they are of a different body or shape, but also remote locations to a luxury experience."

Iris Chan is a partner at Digital Luxury Group, which assists global clients with their digital presence and activities in the Mainland China market. Chan has over 12 years of marketing experience in agencies and consultancies in North America and Asia Pacific markets, specialising in luxury consumer behaviour and working closely with brands including Richemont and Ralph Lauren.

"Whether it be Weibo, Douyin, WeChat, TMall, Bilibili, any of these - and there's still so many more beyond that - a lot of it is interconnected: cross-platform inter connections and redirections, so consumers can have a very unique experience and brands can take them on different types of journeys."

Jerry Clode is the founder of The Solution Consultancy, which assists brands in navigating the Chinese market. The former head of digital and social insight at Shanghai's Resonance, Clode launched The Solution Consultancy to help brands understand the consumer mindset and markets of Asian and emerging markets, specifically in China and rapidly expanding digital culture.

"Luxury consumption in China is inherently social. So, to have a relationship with a brand means knowing it to a level where I could confidently introduce it to my friends and to my wider group of contacts."

Gail Gallie is the co-founder of not-for-profit creative communications agency Project Everyone and founder of Project 17, which helps brands, businesses and the investment sector adhere to the United Nations' Global Goals. Gallie was marketing director at the BBC for 10 years before co-founding Project Everyone - the initiative that launched the Sustainable Development Goals on behalf of the United Nations.

"If the fashion industry could stop trying to do less harm and really gear itself up to be nature-positive, then I think it would be a step change in positive impact, because fashion is fashion - other people would follow."

Megan Meiklejohn is the senior vice president of supply chain innovation in the Land to Market Program for the Savory Institute. The non-profit focuses on accelerating the use of regeneratively grown materials, operating across six continents. Prior to her work at the Savory Institute, Meiklejohn helped cultivate Eileen Fisher's sustainability practices and worked in product sustainability at Ralph Lauren.

"Rather than just designing products, we need to design the supply chains that we wish to see, because if we create a product and then try to look back and uncover that traceability, it's oftentimes quite literally impossible."

Melissa Morris is the founder and designer of Métier, an independent leather maison best known for its logo-free handbags, travel bags and accessories. Prior to launching Métier in 2017, Morris studied sculpture and business at Emory University before working for Armani, Helmut Lang and Belstaff.

"The pace of the industry is getting faster and faster. From my experience working in luxury brands, you're constantly chasing from a development and production perspective, but also from a design perspective. You can't have the time to properly think things through. That then erodes quality, which is vital."
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Patrice Nordey is managing partner of Fabernovel Asia - an agency that helps businesses expand into Asia and partner with the largest digital players in China, such as Alibaba. Nordey is an economist who specialises in disruptive innovation, new technologies and digital transformation, with 14 years' experience within the Chinese market.

"A normal brand should deliver hundreds of videos per month to be able to sustain its presence and visibility. In this equation, content creators and KOLs, video streamers, become the key strategic partners for brands to convert users into customers."

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Transforming Luxury: A New BoF Podcast Series

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Follow the series to ensure you never miss an episode. BoF is investigating how market disruption, new technology and increasing consumer scrutiny are driving transformative change in the $300 billion luxury goods market, in a new podcast series presented by Klarna.

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Devised a brand strategy to help rebrand Diesel after going bankrupt

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After working closely with Diesel on its Diesel Red Tag initiative in 2018, Y/Project creative director Glenn Martens is joining the Italian denim brand in a more official capacity as creative director effective immediately.

As Diesel's new creative director, Martens will be responsible for the global brand's style communications, interior design and more.

"I am extremely honored and excited to join the Diesel family. Synonymous with radicality, honesty, and optimism, Diesel helped shape the way we see the future," Martens said in a statement. "Its unique voice has made it an undeniable icon. Today, more than ever, I feel the need to celebrate these founding values, to build bridges through a message of hope."

Paris-based Martens is a Belgian designer who started his career at Jean Paul Gaultier, and since 2013 has led the creative direction of high-end streetwear brand Y/Project. The label is best known for its deconstructed denim garments as well as revealing items like denim panties. This summer, Martens introduced a collection of Y/Project's bestsellers recreated with sustainable fabrics and processes.

In 2017, Martens won the French fashion award ANDAM, and in 2018 was one of the guest designers of Diesel's experimental capsule series Diesel Red Tag. It was during that time that Martens and Renzo Rosso, president of Diesel's parent company OTB, formed a close partnership.

"Working with [Martens] on Diesel Red Tag, going through our company's archives and heritage together and seeing him interact with the brand brought us closer, and I am happy to now see him take the helm of Diesel, where he will marry his design vision with the iconoclastic values of this unique brand," Rosso stated.

In the past, Diesel has appointed executives from prominent brands, including Balmain's Massimo Piombini, who is now Diesel's CEO, and Patrick Valeo, who was previously with luxury goods company MCM and now serves as Diesel North America CEO.

The news comes just days after OTB secured a loan of 50 million euros ($58 million) from Cassa Depositi e Prestiti, the Italian government's investment arm. In addition to Diesel, OTB owns Maison Margiela, Viktor&Rolf, Marni, Amiri, and companies Staff International and Brave Kid.

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Diesel Appoints Y/Project's Glenn Martens as Creative Director

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OTB, denim label Diesel's parent company, appoints Y/Project's Glenn Martens as creative director of the Italian fashion brand.

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Continuously bringing new fashion innovations to become more sustainable within the luxury industry.

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Future of Fashion: An innovation conversation with Stella McCartney

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New CEO of Prada, she launched the Re-Nylon collection using recycled Nylon material from old fishing nets, industrial plastic, carpets, and plastic bottles. Now making Prada one of the most innovative fashion houses.

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Prada Group's environmental initiatives encompass carbon emission reduction, renewable energy investments, energy consumption reduction efforts, industrial heating system electrification and transitioning to a more sustainable vehicle fleet, with nearly 54% of its fleet now consisting of green vehicles. As a result of these concerted efforts, Prada exceeded their Science Based Targets initiative goal.

Circularity is another key focus involved in projects such as the Prada Re-Nylon, crafted entirely from regenerated nylon created through the recycling and purification of plastic collected from oceans and landfills, as well as textile fiber waste.

Education is also at the core of Prada Group's mission. In 2019, it launched the Sea Beyond programme in collaboration with UNESCO's Intergovernmental Oceanographic Commission to raise awareness about ocean preservation. To support urban reforestation, Prada Group has partnered with Forestami, which aims to plant 3 million trees in and around Milan by 2030. Together, they also launched the Forestami Academy, a three-year training programme for citizens with seminars, workshops and outdoor activities.

As Prada continues to redefine the fashion landscape as a cultural brand, it preserves quality, creativity and sustainability.

In Bertelli's words, "High-quality, relevant and differentiated content is of paramount importance."

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Prada: The Art of Contemporary Culture and Innovation - Interbrand

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Prada, fashion trailblazer, is defying traditional norms and capturing the attention of the fashion world.

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In the last few years, the fashion and luxury sectors have fostered countless collaborations with artists, forging increasingly close links with the art world, and now Chanel has introduced an ad-hoc corporate role to manage this kind of activity. In a ground-breaking move, the French luxury label announced in a press release that it has appointed to the role of International Arts and Culture Director the former CEO of London's Serpentine Galleries, Yana Peel.

Peel is a well-known figure with a reputation for her contemporary art expertise. Her mission, on a global basis, is "to enhance the position and influence of Chanel as a brand and corporation. Yana Peel will broaden our collaborations with the arts and with the culture sector, and will lead new, inspirational projects. She will also design the label's future culture-related programmes, drawing on those already developed by our staff," stated Chanel.

Peel was born in St Petersburg, Russia, and studied art at McGill University in Montreal, Canada, before taking a post-graduate degree in economics at the London School of Economics. In 1997, she began her business career by joining Goldman Sachs. In 2003, she co-founded the Outset Contemporary Art Fund, a philanthropic organisation offering innovative funding solutions for cultural projects. She is also a board member for the Tate International Council, the British Fashion Council and the American Ballet Theatre.

In 2012, she became CEO of the Intelligence Squared Group, a leading live debate and events company, a position she held until 2015, when she took charge of the Serpentine Galleries in London, one of the contemporary art world's most influential institutions, which she led from 2016 to 2019.

Chanel expects Peel's experience to be an asset for the label, notably her "well-established managerial expertise in the arts and cultural patronage world." Peel will be based in London and will report to the group's CEO, Alain Wertheimer.

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Chanel names Yana Peel International Arts and Culture Director

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News nominations : The French luxury label has created the new post in order to strengthen its links and collaborations with the world of culture and the arts, entrusting it to the former CEO of London's Serpentine Galleries, Yana Peel. (#1194865)

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Virgil Abloh opened doors in luxury fashion, a space that wasn't built for him, by becoming an artistic director at Louis Vuitton Men's. Here's how he did it.

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Virgil Abloh Infiltrated Luxury Fashion. Here's How He Successfully Navigated A Space That Wasn't Built For Him.

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Virgil Abloh opened doors in luxury fashion, a space that wasn't built for him, by becoming an artistic director at Louis Vuitton Men's. Here's how he did it.