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Skippy is the middle child out of 7 siblings. She is 17 and she’s done with pranks. #sandwichfamily #lilsandwich #thesandwichfamily #characters #fiction #familyvloggers

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#sandwichfamily #littlesandwich #sillysandwich #familyvloggers #parody #satire

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Archive of a wildly popular YouTube family vlogging channel from 2015-2018 that often featured harmful, exploitative videos of the children.

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DaddyOFive : DaddyOFive : Free Download, Borrow, and Streaming : Internet Archive

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I love DaddyOFive, I always going to be DaddyOFive fans

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Viral TikToker supports Ohio bill to protect ‘kidfluencers’ from exploitation

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A popular TikToker is supporting a new bill introduced to the Ohio House, one that aims to create ‘kidfluencer’ labor laws to protect children from financial exploitation.

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Potential readings from class that could help with my analysis 

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Benjamin, R (2019). Race After Technology. Chapter 3-Coded Exposure: Is visibility a trap? 

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Hill, S. (2023). Navigating visibility and risk: disabled young women’s self-presentation practices on social media

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Boyd, D., Marwick, A. (2009). The conundrum of visibility: Youth safety and the Internet. Journal of Children & Media. 

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Abidin, C. (2016). Visibility labour: Engaging with Influencers’ fashion brands and# OOTD advertorial campaigns on Instagram. Media International Australia, 161(1), 86-100

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Some readings related to how algorithms shape the content we see, and the content that creators share

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Petre, C., Duffy, B. E., & Hund, E. (2019). “Gaming the System”: Platform Paternalism and the Politics of Algorithmic Visibility. 

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#Shadowbanned Queer, Trans, and Disabled Creator Responses to Algorithmic Oppression on TikTok (See Canvas)

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Luttrell, R. (2014). Social media: How to engage, share, and connect (Chapter 9: Sticky social media.)

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LGBTQ Incorporated: YouTube and the Management of Diversity 

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The monetization of content and the effects this has on both creators and consumers

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Caroline Eason interview with ABCNews Ohio about child labor laws for digital influencers

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Caroline Easom on Instagram: "AHHHH!!! Me!?!? On the news?!?!"

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92K likes, 750 comments - carolineeasom on January 18, 2024: "AHHHH!!! Me!?!? On the news?!?!". 

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View this post on Instagram

A post shared by Caroline Easom (@carolineeasom)

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DaddyOFive, briefly known as FamilyOFive, was a short-lived, controversial YouTube channel and online alias of Michael Christopher " Mike" Martin (born December 17, 1982), which focused on daily vlogging and " prank" videos. At its peak, the channel's videos featured Martin, his wife Heather Martin-also known by her online alias MommyOFive-and their children. In 2017, following a series of "prank" videos showing the parents physically and emotionally abusing their children, the channel became the center of a public controversy, as outrage grew over their abuse of their children. They later were found guilty of child abuse and have ceased creating videos on that channel but have resurfaced on others, following the termination of their original channel.

The channel was created on August 13, 2015; the channel's about page stated, "we as a FAMILY DECIDED to make this YouTube channel just for fun." The channel focused on Mike, Heather and their five children, whose names are Jake, Ryan, Emma, Cody, and Alex. Mike and Heather Martin have since had a child together since the channel's termination. Jake, Ryan and Alex are Heather's children from a previous marriage. Cody and Emma are Mike and his ex-girlfriend Rose Hall's children.

The channel accumulated around 750,000 subscribers and 176 million views, prior to Mike removing the videos from public viewing. The Guardian and New York magazine reported the videos had been made private, while and The Washington Post reported that the videos had been deleted.

The family became the center of abuse claims following these prank videos which became gradually more extreme, with many videos involving Mike encouraging his eldest child, Jake, to physically and psychologically abuse his younger siblings, often to the point of severe injury and intense emotional distress.

One such video involved Cody, the second youngest child, being thrown through a doorway by Jake and against a bookcase by Mike; he was left with what appeared to be injuries to his face. Another video involved Alex, the youngest, being instructed by Mike to slap Emma, the middle child (who is Cody's biological sister), across the face for failing to perform a water bottle flip correctly; he was never reprimanded, despite leaving Emma visibly hurt and crying.

American YouTube personality and news commentator Philip DeFranco released a series of videos covering the channel and sharing his distaste for the content they created, starting with "WOW... We Need To Talk About This..." on April 17, 2017. He primarily focused on a video involving invisible ink being spilled, with Cody and Alex being falsely accused of making the mess. In the video, Cody cries and pleads hysterically after being screamed and sworn at and accused of lying, with Alex also facing a similar treatment from Mike and Heather.

DeFranco's first video covering the channel was credited by many news outlets for shining a light on the channel's extreme content. Andrew Griffin of The Independent wrote, "[DeFranco's] video was viewed more than three million times and brought widespread condemnation of the DaddyOFive channel." The video has led to debates about sharenting and children being minor celebrities on social media.

Emma and Cody were removed from their custody and returned to their biological mother. The creators also issued a public apology for the videos and said they were "a loving, close-knit family."

Mike's channel DaddyOFive released a video on July 7, 2017, showing text expressing that it is not a dead channel and asking viewers to subscribe to Heather's MommyOFive channel for new videos and updates. In July 2017, Mike's channel and Heather's channel had both around 730,000 subscribers and 4.7 million video views, and around 110,000 subscribers and 2.1 million video views, respectively. Later, they changed their channel name to FamilyOFive after receiving the YouTube Creator Award's Silver Play Button for Heather.

Prosecutors from the Frederick County Circuit Court filed criminal charges against Mike and Heather in August 2017, with them facing two counts of "neglect of a minor" apart. On September 11, 2017, Mike and Heather pleaded guilty by way of an Alford plea and were sentenced to five years of supervised probation.

Rose Hall, the biological mother to Mike's two children Emma and Cody, said that she had not seen Cody since July 2014, when she was duped into signing court papers.

The FamilyOFive channel, a new outlet for Mike and Heather's videos created while they were on probation, re-instituted the questionable pattern of behavior regarding abuse of Jake, Ryan, Emma, Cody and Alex featured in the videos. The channel was subsequently terminated on July 18, 2018, for violating YouTube's Community Guidelines, according to several news sources, and YouTube now requires videos featuring children to comply with local child labor laws.

Despite their second attempt at publishing content on YouTube being met with termination, Mike and Heather continued to post videos on their official website behind a monthly $5 subscription fee, and continued streaming gaming videos on their Twitch channel. As of January 2019, Mike and Heather have deleted all of the videos on their website, stating "In order to move on with the healing process from the 2017 events, we have AGREED WILLINGLY to remove our videos, from even this site. For the sake and well-being of our family Mike and I feel it is best that we take a long break from the public spotlight."

On November 11, 2018, Jake, Ryan and Alex created a new YouTube channel called "The Martin Boys" later changed to "The Martin Family". On January 8, 2019, Mike was accused of uploading a video in August 2018, which featured Cody. Despite breaking a major probation rule, Mike and Heather's supervised probation was reduced to probation before judgment. As of 2025, Mike is active on YouTube as The Martin Family.

In June 2019, it was reported that Mike had started a SoundCloud channel, uploading his music as "Mikey M".

References

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Resignifying Alan Kurdi: news photographs, memes, and the ethics of embodied vulnerability 

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Boyd, D., Marwick, A. (2009). The conundrum of visibility: Youth safety and the Internet. Journal of Children & Media. 

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Cosmopolitan: The Parenting Influencers Who Won’t Stop Posting Their Children

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MOCKUMENTARY STYLE VIDEO on how the new media ecosystem (the economy of attention, increased visibility (virality)-- technological affordances, and spectacle) can negatively influence content creators.

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Shobhit Ratan (2020) theorizes the “new media ecosystem” as a complicated information environment in which diverse, competing sources define a struggle to shape social reality.

ew Media Ecology. [online] Medium. Available at: https://medium.com/@sratan14/new-media-ecology-dc2de85095a

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I should note in the conclusion that DaddyoFive was not the most extreme example of an exploitative YouTube family vlogging channel creating spectacles/'shock' for attention.

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Family vloggers commit acts of abuse that we would not see in traditional legacy media but has been enabled, amplified, and normalized under the NME.

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BUT we do also see elements of the NME (spectacle and attention) being used in perfectly normal and safe YT family vlog channels

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The Onyx Family YouTube channel has been posting content for the last six years without facing any allegations of abuse or videos causing extreme emotional or physical distress to any of the family members

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"onyx family" "onyx kids" skits funny kids fun onyx family "youtube kids" shiloh "shiloh and shasha" shasha "family channel" "family friendly" "kids channel"...

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Onyx Family, a family of six, loves to make people laugh through funny videos. TikTok: onyxfamily Snapchat: onyxfamily Instagram: onyxfamily The Onyx Family, America's Celebrity family consists of parents, Mirthell and Rita, and their four children Shalom, Sinead, Shasha, and Shiloh.With a following of over seven million across social media and over four billion views on their content, their mission, "Tell the Story, Feed the soul, Make them Laugh, Heal the heart," reaches families around the world.