# data[].attributes.body
The age demographic we are targeting is 18-24 due to the savourists TikTok content. 18-24 aged people are stereotypically thinking about or have had a wedding so it can relate to them.
The savourists are an inclusive brand due to how they they are appealing to vegans which links to having a gay wedding.

# data[].attributes.body
Travel- might take too long or be hard to get to.
Actors- might be hard to get enough people in the room to look realistic.

# data[].attributes.body
Inclusive- gay wedding
Comedic- exaggerated
Location- has approved for us to film

# data[].attributes.attachment_link.title
1997 Shreddies Keep Hunger Locked Up Wedding Advert

# data[].attributes.body
This will be a parody of the great British Bake off but instead they will use crunchits in absurd and odd ways. It will show them preparing the meals in kitchens and we will be shown their final product by a high angle or birds eye view. The judges will try each product and say about what they like (Crunchit USPs) and will finally say that they are all amazing as they have crunchits! To save on the budget would could use kitsch. In the pack shot we could ask for the audience to show how they eat their crunchits on social media to engage with the audience.

# data[].attributes.body
The scene is a wedding between Bob and Steve in a church. Bob is reciting their wedding vows until the Steve's stomach grumbles and we can see he's unhappy.  Steve reaches into his pocket and starts eating crunchits. The vicar starts saying the vows for Steve to recite and asks for the ring. Steve reaches into his pocket and hands a crunchit to bob instead of a ring. the vicar asks "are those crunchits?" and looks offended. Steve looks shocked as he's been caught in the act until the vicar says "i love crunchits!". Steve holds the crunchits in the middle of the three of them and they eat them together with sounds of enjoyment. and then finally a pack shot of the crunchits being held by Steve is shown with the slogan "Savour the moment."
The location would be at Flamstead Church.

# data[].attributes.attachment_link.title
Margot Robbie’s Beauty Routine Is Psychotically Perfect | Vogue

# data[].attributes.body
Can look tacky and might not fit the target audience.
Might feel more focused to men, making it not fit the target audience.

# data[].attributes.attachment_link.title
Harry Potter star Bonnie Wright puts Paul Hollywood in Slytherin! | The Great Sport Relief Bake Off

# data[].attributes.body
Easy and quick to make.
Do not need to travel as we only have to be in the studio.
Can be quick comedic and memorable.
Cost effective as all I would need is a costume, product and the green screen.

# data[].attributes.body
Hard to get a location like the British Bake off due to it being a large set.
Could use kitsch as an excuse for low budget but might make the idea not fit the target audience.

# data[].attributes.body
Can fit the target audience and be fun and engaging.
Due to the absurd ideas, the advert can be shared around and the audience can get in on the fun by using a hashtag on something like TikTok.

# data[].attributes.body
In our survey we saw that the majority were middle class - Patrick Bateman - upper class man - aspirational - healthy

# data[].attributes.body
Middle Class audience like the British Bake Off.
On the Savourists TikTok they like to show weird ways of eating the crunchits to encourage people to share and show how odd they are.

# data[].attributes.headline
Idea 1- Patrick Batemans Workout Routine

# data[].attributes.subject
Idea 1- Patrick Batemans Workout Routine

# data[].attributes.body
Parody of his morning routine but eats Crunchits. I would record an actor in front of a green screen reciting lines from the film and making intertextual references. This would include bizarre acts with the Crunchits like using it for skincare, shampoo and with exercise.

# data[].attributes.attachment_link.title
Morning Routine - American Psycho (1/12) Movie CLIP (2000) HD