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The 5 most inspiring advertising campaigns that fight plastic pollution

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Ever since Blue Planet 2, ocean plastic pollution has become one of the most talked about topics. And for a good reason: According to Greenpeace, 12.7 tonnes of plastic end up in our ocean every year, harming marine life and humans alike. Experts forecast that by 2050, there will be more plastic tha

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The 5 most inspiring advertising campaigns that fight plastic pollution

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"To raise awareness of the ocean plastic issue, Fairy launched its washing-up liquid in a bottle made entirely from post-consumer recycled plastic, including 10% ocean plastic. The project aims to educate consumers about ocean plastic pollution and the importance of recycling." - quoted from website linked above

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"through the use of powerful imagery, the Surfrider Foundation is working hard to encourage people to reduce their plastic waste with the message that ocean plastic not only harms marine wildlife but also affects human health. Plastic in the ocean is easily mistaken for food by marine animals and more than a quarter of fish were reported to have ingested plastic in 2008 – so what was once our packaging, may be soon our meal! The ad was part of Surfrider’s rise above plastic program to increase awareness of how everyone can reduce their plastic footprint" - quoted from the website linked above

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KEY POINTS FROM THE ARTICLE:

- "younger people are most likely to adapt their behavior, with 19% of 16 – 24 years olds stating they intend to make lifestyle changes"
- "further 25% stated they want to do more but don’t know how, or find it difficult"
- "people aged over 65 were least likely to make changes"
- "the survey showed 9 in 10 adults in England are concerned about environmental damage"
- "calls for changes to lifestyle become more frequent amid alarm at water scarcity, the effects of climate change and pollution from single-use plastics"

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That is according to a survey from Natural England which showed younger people are most likely to adapt their behaviour, with 19 per cent of 16 - 24 years olds stating they intend to make lifestyle changes. A further 25 per cent stated they want to do more but don't know how, or find it difficult.

Compared to older age brackets, young respondents were more open-minded, according to the survey called Monitor of Engagement with the Natural Environment - The national survey on people and the natural environment.

People aged over 65 were least likely to make changes with 31% saying they already do a lot to protect the environment and a further 39% saying they are happy with their current lifestyle and would not be likely to change it.

People across the age bracket of 16 - 64 were equally likely (17 to 19%) to intend to change their lifestyle, while just 9% of those over 65 said they plan to.

The group least satisfied with their lifestyle habits was 45 - 64-year olds, with less than a quarter (23%) saying they are not likely to change. In the over-65 category, 39% said they are happy and therefore not likely to change their lifestyle.

This apathy towards personal habits comes as calls for changes to lifestyle become more frequent amid alarm at water scarcity, the effects of climate change and pollution from single-use plastics.

Awareness is therefore on the up with public concern about damage to the natural environment at an all-time high, coupled with a rise in awareness and concern about the loss of biodiversity in England.

The survey showed 9 in 10 adults England are concerned about environmental damage, a figure which has remained constant since 2009/10 when it was 88%.

The proportion of people who were strongly concerned was 37%, with respondents in London showing the least concern (24%) and people living in the north-west most concerned (49%).

Meanwhile, awareness about biodiversity loss is rising, with almost two-thirds of people nationwide saying they are aware and concerned about the consequences of biodiversity loss in England, up from less than half (49%) in 2014/15.
This article appeared first on edie's sister title, Utility Week
© Faversham House Ltd 2022 edie news articles may be copied or forwarded for individual use only. No other reproduction or distribution is permitted without prior written consent.

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UK public unlikely to change habits despite concerns about environment - edie

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That is according to a survey from Natural England which showed younger people are most likely to adapt their behaviour, with 19 per cent of 16 - 24 years olds stating they intend to make lifestyle changes. A further 25 per cent stated they want to do more but don't know how, or find it difficult.

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'Better Planet' on Asda's website goes into details of how ASDA are trying to help combat plastic pollution. Their goals arent yet met, and they still use a fair amount of plastic within their products/packaging, however they have plans set in place to reduce this (all being these goals are met).

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Asda.com - Online Food Shopping, George, & more

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There are a lot of points on here for reducing plastic however not a lot that are relevant or even significant. It seems the only difference between Sainsbury's and ASDA is that ASDA know how to make it look like they're doing a lot through the design and wording on their website. Again, I conducted further research outside of ASDA's weboage to see what others had to say about the supermarket.

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Asda.com - Online Food Shopping, George, & more

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Former ASDA boss talks about how much plastic packaging exists in supermarkets and how it needs to be cut down. This is positive, and maybe I read into ASDA wrong although it still seems they are not doing as much as Tesco, Lidl, or Aldi.

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Exclusive: Consumers do not want plastic-polluted oceans so supermarkets and packaging industry have to work together, says Andy Clarke

The former boss of Asda is calling for supermarkets to stop using plastic packaging saying billions of pounds of investment in recycling has failed to resolve the world's plastic proliferation crisis.

Andy Clarke, CEO of one of Britain's biggest supermarket chains for six years, said the only solution was for retailers to reject plastic entirely in favour of more sustainable alternatives like paper, steel, glass and aluminium.

"Go into any supermarket in the country and you will be met by a wall of technicolour plastic," Clarke said. "Be it fruit and veg or meat and dairy, plastic encases virtually everything we buy.

"Regardless of how much is invested in Britain's recycling infrastructure, virtually all plastic packaging will reach landfill or the bottom of the ocean sooner or later. Once there, it will remain on the earth for centuries.

"It is vital that the UK packaging industry and supermarkets work together to turn off the tap."

Efforts to recycle more plastic and "a neverending stream of initiatives" - many of which Clarke oversaw while at Asda - has failed to stem the plastic flow and it is clear a more radical approach is needed, said Clarke, who stood down as Asda CEO last year.

"We want a future for our grandchildren which is as far as possible plastic-free," he said. "We also know that consumers want the same thing and with heightened public awareness of the dire consequences of unfettered plastic pollution, they are fully in support of the industry's efforts to make a meaningful change."

Clarke said supermarkets should create plastic-free aisles to cater for their customers' demands and to showcase the wealth of alternatives to plastic including innovations like grass paper. He also backed the campaign A plastic planet as a measure to spread the use of alternative packaging.

The world's plastic binge shows no signs of halting. A Guardian investigation this year established that consumers around the world buy a million plastic bottles a minute and plastic production is set to double in the next 20 years and quadruple by 2050.

In the UK less than a third (29%) of the 5m tonnes of plastic used each year is recovered and recycled. Across the world more than 8m tonnes of plastic leaks into the oceans and a recent study found that billions of people globally are drinking water contaminated by plastic.

Clarke said he has witnessed how much supermarkets have done to try to promote recycling, investing billions to try to increase the amount of recycled plastic they use, but still these measures have failed to reduce the scale of plastic pollution.

Attempts to use thinner plastic milk bottles containing more recycled material at Asda, he said, led to bottles bursting and creating more food waste. In the end the supermarket went back to the original bottles.

"Unlike materials like aluminium and glass, plastic packaging cannot be recycled ad infinitum. Most items of plastic packaging can only be recycled twice before they become unusable," he said.

Clarke highlighted a Populus poll earlier this year which showed four out of five people questioned were concerned about the amount of plastic packaging thrown away in the UK and 91% wanted plastic-free aisles in supermarkets.

He called for Asda and other supermarkets to use the host of new products coming on the market to cut plastic pollution. "Despite more than a decade of concerted supermarket action on this issue, globally we are still dumping in excess of 8m tonnes of plastic in the ocean each year," said Clarke.

"We have been able to recycle plastic for decades yet it remains a scourge on the planet. Recycling will never offer a durable solution to the plastic crisis - we simply have to use less plastic in the first place."

Greenpeace Oceans campaigner Tisha Brown said: "With ocean plastic pollution ending up in everything from sea salt to sea gulls to our seafood, and many shoppers frustrated with the amount of unnecessary plastic packaging they encounter at their local supermarket, now would be a very good time for Asda, or any supermarket, to give shoppers the option of opting out.

"The great thing about a plastic-free isle is that it could encourage innovation in packaging many different products, and save environmentally minded consumers the hassle of hunting for environmentally friendly choices across the store."

Between 5m and 13m tonnes of plastic leaks into the world's oceans each year to be ingested by sea birds, fish and other organisms, and by 2050 the ocean will contain more plastic by weight than fish, according to research by the Ellen MacArthur Foundation.

Scientists at Ghent University in Belgium recently calculated people who eat seafood ingest up to 11,000 tiny pieces of plastic every year. Last August, the results of a study by Plymouth University reported plastic was found in a third of UK-caught fish, including cod, haddock, mackerel and shellfish.
Topics

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Supermarkets must stop using plastic packaging, says former Asda boss

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Exclusive: Consumers do not want plastic-polluted oceans so supermarkets and packaging industry have to work together, says Andy Clarke The former boss of Asda is calling for supermarkets to stop using plastic packaging saying billions of pounds of investment in recycling has failed to resolve the world's plastic proliferation crisis.

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The retailer is equipping the 500-plus vessels in its fleets with recycling bags so that crews can collect plastic waste whilst bringing in the catch.

Commonly found ocean plastic pollution - including bottles and plastic carrier bags - will now be brought into harbour and disposed of.

"We can't tackle big climate change issues alone and so it's important for us to listen to and work in partnership with our suppliers, so we can make a real difference to tackling plastic pollution everyday"
Laura Babbs, Asda Sustainability Manger

The 'Fishing for Plastic' initiative is rolling out globally with countries including Alaska and Norway participating. Under the scheme, all of the retailer's wild caught fleets will receive the recycling bags.

"This is just a small step in our ongoing sustainability journey, but together with our suppliers, we have the ability to make a big difference," said Asda's Sustainability Manger, Laura Babbs.

10 facts about marine litter...

A plastic bottle left on the beach may last for more than 450 years in the marine environment.

2. Plastic makes up the vast majority of marine litter, and unfortunately never truly goes away.

3. The amount of marine litter found on UK beaches has more than doubled in the last 15 years.

4. It's estimated that 6.4 million tonnes of litter enter the sea annually.

5. On average there are 46,000 pieces of plastic floating in every square mile of ocean.

6. Approximately 8 million individual pieces of marine litter enter the sea every day.

4. Around 4.5 trillion cigarette butts litter the environment every year.

8. Sadly 94% of Fulmars in the North Sea have ingested plastic.

9. Since the 5p plastic bag charge in the UK, there has been an 80% reduction in the number of bags given out in supermarkets.

10. 37% of marine litter comes directly from the public. Refuse, Reduce, Reuse & Recycle!

What can I do about plastic in the sea?
Everyone can do something to reduce the amount of plastic that enters the ocean. Here are seven ways you can make a difference.
1. Reduce Your Use of Single-Use Plastics
Wherever you live, the easiest and most direct way that you can get started is by reducing your own use of single-use plastics. Single-use plastics include plastic bags, water bottles, straws, cups, utensils, dry cleaning bags, take-out containers, and any other plastic items that are used once and then discarded.
The best way to do this is by:
a) refusing any single-use plastics that you do not need (e.g. straws, plastic bags, takeout utensils, takeout containers)

b) purchasing, and carrying with you, reusable versions of those products, including reusable grocery bags, produce bags, bottles, utensils, coffee cups, and dry cleaning garment bags. And when you refuse single-use plastic items, help businesses by letting them know that you would like them to offer alternatives.

2. Recycle Properly
This should go without saying, but when you use single-use (and other) plastics that can be recycled, always be sure to recycle them. At present, just 9% of plastic is recycled worldwide. Recycling helps keep plastics out of the ocean and reduces the amount of "new" plastic in circulation.

3. Participate In (or Organise) a Beach or River Cleanup
Help remove plastics from the ocean and prevent them from getting there in the first place by participating in or organising a cleanup of your local beach or waterway. This is one of the most direct and rewarding ways to fight ocean plastic pollution. You can simply go to the beach or waterway and collect plastic waste on your own or with friends or family in a #2minutebeachclean

4. Support Bans
Many countries around the world have enacted bans on single use plastic bags, takeout containers, and bottles. You can support the adoption of such policies in your community, such a plastic-free towns.

5. Avoid Products Containing Microbeads
Tiny plastic particles, called " microbeads," have become a growing source of ocean plastic pollution in recent years. Microbeads are found in some face scrubs, toothpastes, and bodywashes, and they readily enter our oceans and waterways through our sewer systems, and affect hundreds of marine species. Avoid products containing plastic microbeads by looking for "polythelene" and "polypropylene" on the ingredient labels of your cosmetic products (find a list of products containing microbeads here).

6. Spread the Word
Stay informed on issues related to plastic pollution and help make others aware of the problem. Tell your friends and family about how they can be part of the solution, or host a viewing party for one of the many plastic pollution focused documentaries, like Bag It, Addicted to Plastic, Plasticized, or Garbage Island.

7. Support Organizations Addressing Plastic Pollution
There are many non-profit organizations working to reduce and eliminate ocean plastic pollution in a variety of different ways, including Oceanic Society, Plastic Pollution Coalition, 5 Gyres, Algalita, Plastic Soup Foundation, and others. These organizations rely on donations from people like you to continue their important work. Even small donations can make a big difference!

These seven ideas only scratch the surface for ways you can help address the growing problem of plastic pollution in the oceans. The important thing is that we all do something, no matter how small. For more ideas and resources, sign up to join our Blue Habits community of people worldwide committed to joyful daily actions that improve ocean health.

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Asda launches initiative to reduce ocean plastic pollution

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The retailer is equipping the 500-plus vessels in its fleets with recycling bags so that crews can collect plastic waste whilst bringing in the catch. Commonly found ocean plastic pollution - including bottles and plastic carrier bags - will now be brought into harbour and disposed of.

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Asda uses plastic water bottles to resurface Wakefield car park

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Asda said the use of plastic bottles reduced the amount of virgin petroleum needed in the process

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Aldi like Sainsbury's are also apart of the 'UK Plastic Pact' however with Aldi their statements are backed with action, and they also have adequate information on what they are doing to meet targets surrounding plastic consumption/usage.

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A page on Aldi's website showing how they aim to have 100% recyclable packaging by 2022.

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Healthy habits start young. That's why, along with Team GB, we have helped to inspire millions of young people through our Get Set to Eat Fresh initiative. This free educational scheme gives schools free resources to teach kids about healthy eating and encourages them to cook for themselves. Get involved today!

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Aldi have started to use plastic waste from the sea to create packaging.

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Aldi is committed to reducing plastic waste. Credit: Jonathan Weiss/Shutterstock.

Aldi announces that all plastic packaging on fruit and veg will be replaced with reusable bags across all 900 UK stores by the end of the year. The supermarket joins the fight for sustainability with its initiative to remove all single-use plastic, appealing to increasingly environmentally conscious consumers.

The supermarket's response to improving sustainability measures in-store leads the way for other major retailers to follow suit and reduce plastic packaging on loose fruit and veg. The new in-store feature raises consumer awareness by bringing attention to the ever-increasing need for sustainable shopping habits. Providing reusable bags made from recycled bottles also enhances the consumers' experience by making it easier for shoppers to reduce the amount of plastic they buy. According to GlobalData's 2019 consumer survey, sustainable packaging made from renewable sources is important to 71% of global consumers, whilst refillable / reusable packaging is important to 72% and plastic-free packaging to 67%.

Following a global pandemic, both health and environmental consciousness are on the rise as consumers are increasingly aware of the impact of their consumption habits on their health and the planet. With 30% of the global population buying more fresh fruit and vegetables than before Covid-19, promoting sustainable measures targeted at fruit and veg is a great way to encourage plastic-free purchases. Moreover, 48% of global consumers think plastic-free packaging is more important now than before Covid-19.

Plastics and Packaging Director at Aldi UK & Ireland, Chris McKenry, commented: "Aldi is committed to reducing plastic waste, and evolving our approach to the sale and distribution of our bags is a critical part of that."

"We've already made good headway with removing and replacing avoidable plastics across our product range, but now it is time to step things up when it comes to bags and providing our customers with sustainable alternatives."

The launch of reusable bags forms part of Aldi's commitment to sustainability to halve its usage of plastic packaging by 2025. The targets involve all of its own label and branded products being 100% recyclable, reusable or compostable. The supermarket's new initiative encourages a collaborative effort from retailers and consumers to move towards a plastic-free life and help save the environment together.

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Aldi ditches plastic packaging to join the fight for more sustainable shopping

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Aldi announces that all plastic packaging on fruit and veg will be replaced with reusable bags across all 900 UK stores by the end of the year. The supermarket joins the fight for sustainability with its initiative to remove all single-use plastic, appealing to increasingly environmentally conscious consumers.

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Lidl are apart of the plastic bank. This is a scheme that allows parents to buy nappies whilst contributing to helping those in indonesia that collect plastic from the beaches/oceans get paid adequately in order to pay for the necessities that they need to live. It also helps reduce the amount of plastic that is floating about.

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Lidl were the first UK supermarket to infact use plastics collected from the ocean and turn it into recycled packaging for their food products.

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Discover how Lidl is recycling plastic and helping to preserve marine life

Did you know that UK households throw away at least 40kg of plastic each year? Often this plastic ends up in our oceans, polluting the water and killing up to a million sea creatures every year.

But Lidl is keen to turn the tide on single-use plastic, as well as food waste, and is rolling out new initiatives to tackle these issues.

Lidl was the first UK supermarket to use Prevented Ocean Plastic in its packaging.

This is plastic that has been collected from beaches and coastlines around southeast Asia, and is now used to package Lidl's responsibly sourced fish.

The Prevented Ocean Plastic initiative has now hit the 10 millionth water bottle milestone, while Lidl has removed 1 billion pieces of single-use plastic, with a target of 2 billion by the end of 2022.

And that's not all. By the end of 2025, all of Lidl's own-label packaging will be recyclable, reusable, refillable or renewable.

Amali Bunter, Lidl GB's head of responsible sourcing and ethical trade, says, "We are proud to be the first UK supermarket to introduce packaging incorporating plastic that would have otherwise ended up in the ocean. In this we are helping to tackle the problem directly as part of our commitment to prevent plastics ending up as waste.

"We are looking to extend our Prevented Ocean Plastic packaging to other product lines to help reduce plastic in our oceans."

FROM SHORE TO STORE, SUSTAINABILITY IS AT THE FOREFRONT...

Lidl is committed to sustainability in each of its stores. Colleagues are all trained to separate the cardboard from waste and to sort coloured from clear plastics, while "freshness specialists" receive extra training to help ensure that no edible food goes in the bin.

In one initiative, fruit and veg that is not in perfect condition gets packed into 5kg Too Good To Waste boxes, which customers can buy for £1.50. Lidl sells around 35,000 of these boxes a week, which saves 175 tonnes of food that would otherwise end up being thrown out.

Due to innovative schemes like this, Lidl has reduced its food waste by more than 30 per cent since 2016.

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How one supermarket is slashing plastic pollution and food waste

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Discover how Lidl is recycling plastic and helping to preserve marine life Did you know that UK households throw away at least 40kg of plastic each year? Often this plastic ends up in our oceans, polluting the water and killing up to a million sea creatures every year.

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This is a page on sustainability around plastic (as well as other elements) but there isn't much information/not as detailed.

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Better for the planet

Better for the planet

With the impact of climate change being felt around the world, and increasing awareness of biodiversity loss and environmental degradation, we are committed to playing our part in helping improve the food system so that it works better for the planet. Our customers expect us to be taking action and finding ways to help them reduce their environmental impact too.

We are proud to be the Principal Supermarket Partner of COP26, the United Nations Climate Change Conference.

Our core pillars to tackle climate change

We worked with the Science Based Targets Initiative (SBTi) and Carbon Trust on targets for reduction and will be publicly reporting on progress twice a year.

For Scope 1 and 2, these, include the reduction of GHG emissions from our own operations by 2035 in a bid to limit global warming to 1.5°C, aligning the business with the goal to limit global warming to 1.5°C, the highest ambition of the Paris Agreement.

For Scope 3, our target is the reduction of absolute GHG emissions by 30% by 2030, to align to a well below 2°C scenario.

We're also working with suppliers to set their own ambitious Net Zero commitments.

As the first retailer to be certified with the Carbon Trust Water Standard, we use 1 billion litres less water annually than in 2005.

We are reviewing every aspect of water use in our business, including transitioning to self-supply. We are measuring and lowering the amount of water used in bathrooms and looking to to recycle water from areas such as ice on fish counters and carwashes.

We have a five point approach to enable us to meet our reduction commitment, based on Remove, Reduce, Replace, Recycle & Reuse initiatives across all categories.

1. We will remove completely where we can

2. Reduce the weight of packaging

3. Replace with an alternative material without causing further detrimental environmental impact

4. Make it easier for our customers to recycle

5. Give customers options to reuse packaging.

We provide facilities to help customers recycle metal cans, glass, plastic, paper and other materials in 273 stores nationwide.

We are piloting Deposit Return Schemes where customers recycle plastic bottles in exchange for a 5 pence per item coupon towards their shopping, as well as making it easier for customers to recycle flexible plastic packaging.

We have been working hard to meet our goal to halve food waste by 2030 as part of our commitment to Courtauld and Champions 12.3.

We have sent no food to landfill since 2013 and aim to prevent food waste in the first instance before redistributing as much unsold product as possible for human consumption, or animal feed as a secondary route.

We have planted 4.2 million native trees with The Woodland Trust since our partnership began in 2004. We aim to plant 1.5 million native trees by 2025, with the potential to mitigate 375,000 tonnes of CO2.

99.3% of palm oil sourced for our own brand products is sustainable sourced, and by 2025, we will ensure that 100% of high-risk origin soy meal is zero deforestation and certified as sustainable.

Key achievements

14% reduction

in absolute greenhouse gas emissions within our own operations (against our 2018/19 baseline)

'A' rating

received on our CDP climate change and water disclosures

4.2 million

native trees planted with the woodland trust and counting

100%

of our farmed fish and seafood comes from farms which are independently certified to a recognised best practice standard.

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With the impact of climate change being felt around the world, and increasing awareness of biodiversity loss and environmental degradation, we are committed to playing our part in helping improve the food system so that it works better for the planet.

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It is a lot harder to find information on Sainsbury's website about their sustainability values. I found this small bit fo information about them taking part in the 'UK Plastic Pact' but there is little information on exactly what they are doing to reach these goals unlike the abundance of information that is provided by Tesco. This leads me to think there is not much to be said for Sainsbury's around sustainability, however I done some outside research on them to see what else I could find...

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Sustainability experts WRAP have just launched a new initiative - The UK Plastics Pact.

The pact aims to change the plastic packaging system in the UK and help tackle plastic waste and keep it out of the ocean. As part of this commitment, we've agreed to hit a series of ambitious targets by 2025, including making 100% of our plastic reusable, recyclable or compostable. The good news is, we're already well on our way to meeting many of those targets.

You can find out more on WRAP's website by clicking here.

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Sustainability experts WRAP have just launched a new initiative - The UK Plastics Pact. The pact aims to change the plastic packaging system in the UK and help tackle plastic waste and keep it out of the ocean.

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Again very little information provided on how they are aiming to help/reduce impact on the environment.

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Respecting our environment is one of our core values, and it's about doing the right thing. We aim to be the UK's greenest grocer, which is great for our business but even better for the environment.

Have a look at how we respect our environment, and our other company values, by clicking here to visit our Corporate website.

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What do you do to minimise your impact on the environment?

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in What do you do to minimise your impact on the environment?, T&Cs and Company ValuesHome.

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Further research around Sainsbury's sustainability/plastic values. The lack of information on their website would make you think that they just aren't doing much to combat plastic problems, which seems to be confirmed by this 2019 Greenpeace study.

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Sainsbury's are due to try and do a recycling scheme similar to tescos in which you will be able to recycle crisp packets and other unwanted plastics on a specified list in order to recycle more plastic bought from their stores.

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Plastic collection: Sainsbury’s takes packaging recycling scheme nationwide

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Sainsbury’s says its flexible plastic packaging recycling scheme trial is to be extended to 520 stores.

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On Tesco’s website in the sustainability section, they claim to be aware of the issues surrounding plastic packaging. They have a reduce, reuse, recycle system in place in which people can recycle their single use plastic such as crisp packets, the film used to wrap fresh things such as meat and fish, fruit and vegetable bags, and sweet wrappers. So that instead of them getting thrown away, they get reused and made into new packaging keeping the plastic that has already been made within their system. This then contributes to limiting the amount of new plastics that need to be made.

Whilst this is what it says on Tesco’s website, I done some further research to see what people outside of Tesco had to say about the sustainability pact Tesco have on their website...

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In 2018, we said we'd remove the hardest-to-recycle plastics from our packaging by the end of 2019. We met this target for Tesco own-brand products. Now, we're working with other brands to do the same. Also, in 2019, we set an aim to remove a billion pieces of plastic from our business by the end of 2020. We successfully hit this target and our work goes on to remove plastic wherever possible. We believe unnecessary plastic has no place in our business.

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In 2018, we said we'd remove the hardest-to-recycle plastics from our packaging by the end of 2019. We met this target for Tesco own-brand products. Now, we're working with other brands to do the same. Also, in 2019, we set an aim to remove a billion pieces of plastic from our business by the end of 2020.

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When I looked elsewhere outside of Tesco, I found that they were in partnership with WWF. They have plans to eliminate deforestation within their products and make their packaging fully recyclable or compostable by 2025.

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Again, the general consensus is that older people are less likely to change their habits whilst younger people are already making attempts at being greener in their purchases/decisions.