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-Data might be oudated
-Data won’t be from the specific population

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up to date and relevant, specific to user needs

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-its free
-easy to access
-alot of data

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time consuming

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free fast and easy to collect

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It is specific and relevant
collected directly from original source
it is not clouded by other peoples views and judgements

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-meets the specific needs of the research

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not always accurate and convenient
issues with sampling methods and ways to collect the primary data
needs a specific audience

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it is already done research
low cost
saves time

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Some of the advantages of primary data collection are currency, as the information being gathered is freshly shared and analyzed.

Another advantage is primary data is specific to your research, because you conduct the search with the requirements and focus points you consider relevant.

Collecting primary data is also very reliable, and there will most likely always be sources to collect information from

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wont be specific to researchers needs

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information may be too broad
data might be outdated and irrelevant

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difficult to obtain specific information

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Some of the disadvantages of collecting primary data can be the amount of time and effort that has to be put into it.

Finding the right population for data collection can be difficult.

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There is often a variety of different sources and information available, which means resources don't need to be used to obtain more information.

It can analyze and research populations that would have otherwise been impossible to approach with primary data.

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can be faster and cheaper to obtain

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May be subject to legal rights.
Requires fact checking for authenticity.