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How might we increase the mobile banking app customer engagement to log in to the mobile banking apps at least once a week? 

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How might we increase the mobile banking app customer engagement to log in to the mobile banking apps at least once a week? 

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Combine with ecommerce features - Have shopping deals etc.

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Combine with ecommerce features - Have shopping deals etc.

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- Daily login to earn rewards and that stack with our existing rewards program for shopping
- Yes, to link the mobile apps to online shopping market place like Lazada or shoppe with discount when pay by OCBC Credit card or internet bank transfer.
- List our merchants shops on OCBC app

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Step 2: look for ecommerce market place logo

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Step 2: look for ecommerce market place logo

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Step 4: Make payment with OCBC Credit Card to get privilege like discount or cash back 

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Step 4: Make payment with OCBC Credit Card to get privilege like discount or cash back 

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Online shopping through mobile banking app can increase the foot print customer log-in or use mobile banking app

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Online shopping through mobile banking app can increase the foot print customer log-in or use mobile banking app

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daily shopping deals for app login

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who is the target client segment

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I Like:  Awesome idea. Able to perform online shopping and at the same time, user able to login to banking app

I Wish: To add others app in

I Wonder: is there any risk to group the shopping apps and banking app together?

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we can extend more than just Lazada & Shopee

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if this online shopping is secured through OCBC app

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I Like : Good idea to integrate the shopping platform to encourage customers to login banking app.

I Wish: To integrate more options  - eg merchant

I Wonder: Any security risks?

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OCBC banking is no longer just a banking app
I can do more