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the power of influencing people

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I’m to improve my user experience when browsing my company web site, I’ll do 1> Up it up to date,  2> pose new info 3> Try to make info attractive

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- Using the Customer Activity Cycle and spot key issues in current product development process
- Share to teammates so we can have the same mindset & thinking process
- Develop & execute in our daily work

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Nudge tactics

3 Steps
- Share it with the sales & Marketing team
- Brainstorm retail campaigns together
- Execute and test to review which tactic drives the highest conversion at lowest cost per lead

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Key take away- Hook / tools

3 steps:
- Practice/ play around the tool in the daily
- use it in currently project roll out related to market campaigns
-find out some opportunity from customer audience insight

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What are most effective Tactics?

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Nudge tactics

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nudge
decoy

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Backlinks and tactics to gain more insight on the traffic/data

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Backlinks and tactics to gain more insight on the traffic/data

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social media tools - how to use them effectively

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social media tools - how to use them effectively

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SEO & Backlinks, Nudge Tactics, Customer Motivations

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SEO & Backlinks, Nudge Tactics, Customer Motivations

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Amee

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the power of influencer, Backlinks
and similarweb

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I enjoyed discussing about customer motivation and also i would like to learn more about nudging tactics

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Been running back to back promotions and running out ideas on how to create the sense of urgency to purchase. Esp of high ticket item that takes months to convert interest to purchase

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Growth hacking metrics - always think about acquisition, activation and retention

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Growth hacking metrics - always think about acquisition, activation and retention

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Key takeaway - North Star approach

Current gap - PH / KFC App are used for ordering / CS only - we need to build more breadth and depth of usage

3 steps
- Anchor approach with Marketing, eCommerce and banner leadership
- Apply KPI in strategy / ongoing tracking
- Develop new tactics / actions to address current KPI gaps

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Growth hacking game was interestin. Nudge tactics was interesting 

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Growth hacking game was interestin. Nudge tactics was interesting 

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Good to discuss with others on nudging tactics
Jack K

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it is interesting. We have been experiencing this but not aware

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Discussing with the team and agency:
1. to utilize backlinks for our websites.
2. To dive a little deeper into the Facebook Audience Insights and then retarget if necessary
3. To do more extended reading on the other topics that I'm not able to apply directly into our organization at this time for any future possibilities that we can adapt to.

- Hkun