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Well, thank you Vicky for beeing here tonight. See you next time!

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I believe that in ten years we are going to steel in the market being one of the most important companies related with cleaning.

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How do you see the company in 10 years?

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The COVID didn’t affect us in a bad way. The other way around, it helped us to grow, because now everyone needs products to keep their homes cleans before. Thanks to the virus our sales grew.

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How did the COVID affect your sales?

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The hardest challenge this year was create new advertising related with the COVID,  we were more limited in the subject of advertising so it was more difficult.

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What was the hardest challenge for the company this year?

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That was back to school five years ago I am sure you saw it. It was about a little kid who was back in school and he leave his bag everywhere so the bag was a little monkey and when the kid came back from the school the monkey was dirty and sad and his mother used Lysoform to clean it and the monkey was happy again. It was so funny and it was on the tv so it had a lot of scope.

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What advertising campaigns did you do this year?

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Last years we launched a commercial in which some children congregate in a house that brings together friends, colleagues and neighbors. There, the family living room turns into a football stadium and the carpets into tunnels. The goal is to focus on indoor activities to keep viruses and bacteria out. Finally, we appeal to the principle "the world is made to be touched" that encourages children to get dirty playing.

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What was the advertising campaign with the highest and best results?

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Other room deodorizers or disinfectants, like Poett.

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Which companies are your toughest competition?

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Adults, mainly. People in charge of houses or cleaning workers.

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Currently who are your potential customers?

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We believe that using a basic font allows us to more comfortably reach our audience.

We don't need to attract attention with a fancy font as we do not seek to reach, for example, children.

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Why did you choose that font for your logo?

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We choose colors that peopke easily relate to cleanliness and hygiene. Blue, green, white and gray are seen a lot in drugstores, for example. We also include some details in red to be striking.

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Why did you choose the current colors in your logo?

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Well, from the product we have always worked a lot on the visual, the striking. And over time we managed to get into television advertising. The result is that today we are one of the best established brands in the industry.

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Well, let's start: What is your marketing strategy?

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Hi, Dante ,I'm so excited about coming here.

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Good morning, everyone! Tonight we're going to talk whit Victoria Schenone, Lysoform's Marketing Leader. Hi, Vicky, how are you?