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A very strong memory associated with a very emotional moment
9/11 could be considered a flashbulb memory for many people because it was a very emotional day for a lot of people, they will never forget it

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The hippocampus temporarily holds information and processes explicit memories

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The 3-step process of storing memories is as follows:
1. Processing of information
2. Retaining the information over time
3. Retrieving the information from memory

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momentary auditory information held for a few seconds

EXAMPLE: when your friend is talking to you but you are on your phone, you are still able to recall what they were saying a few seconds before

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momentary image held for a few seconds

EXAMPLE: you can remember details of an image for a few seconds, but start to forget as time goes on

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information recorded immediately referring to senses

EXAMPLE: you can remember the scent of perfume at the store once you smell it, but difficult to recall in the future

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holds a few pieces of information for a small amount of time

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The man on the left is consciously trying to remember information (implicit) while the man on the right unconsciously remembers music lyrics (explicit)

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Explicit: consciously recalling and expressing information/experiences

EXAMPLE:  Telling your friend what you ate for dinner the previous night because it is information that you consciously retain

Implicit: information that you have retained unconsciously

EXAMPLE: Driving a car is an implicit memory because it is something you simply know how to do without thinking.

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Recall: retrieving information learned earlier

EXAMPLE: Taking a FRQ is a recall memory because the student needs to RECALL information from earlier to write the essay.

Recognition: identifying information already learned

EXAMPLE: Recognizing a vocab word on a vocab test but not knowing its meaning