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2) The killers - Mr Brightside

Another example of amplification is the Killers - Mr Brightside. With this promo the narrative is set in a non linear way; its non-chronological, this due to there being flash backs in-between the main sequence making it non linear. The promo is an example of amplification because it takes the key concept of that there is a love interest between the main singer and the girl/lady in the white dress but there is also conflict of another party, that being the man in the royal red corduroy jacket (he seems to like the woman as well) kind of a love triangle in a way. This conflict is shown by juxtaposed close up  shots next to each other. from the main singer to the girl and then the girl to the royal man, this showing she is stuck between two and they are going to fight for her. This fight mainly shown through a metaphor of the checkers game, its not a normal checkers game but a checkers game that wins the girl. Also a sense of sadness is shown in the lyrics and this is represented by the flashbacks at random intervals in the promo of when the main singer and girl were together.

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The Killers - Mr. Brightside (Official Music Video)

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2) Another good example of a disjunctive music promo is Coral's - Dreaming of you. The narrative of this promo is non linear as you go through the song there are cut away(s) to different scenes of them on bikes jerkily going through a landscape and also a beach scene in which they come out of a London phone box. This promo very disjunctive as many parts of the promo have no relation to what is being  sung in the lyrics for example the parts where there is a army man and the bear and also the parts on the beach where they come out of a London style phone box and start wrestling a bear.

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The Coral - Dreaming Of You (Director's Cut)

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1) An excellent example of a disjunctive promo is the Red Hot Chili Peppers - can't stop. Disjunctive promos are ones in which what is going on in the scene has no relation to the lyrics being said and that is exactly what is happening in canst stop for example one of the main singers, singing through a long piece of construction tunnel and also another singer dressed up as a tent. The promo itself being a non linear/multi-stranded narrative as every so often there are cut away(s) to random acts that the band are doing like putting bottles in-between another's arms and legs, this adding more to the disjunctive feel as it is totally random.

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1) Coldplay- Scientists

With this promo of Coldplay's - Scientist it follows a non linear style narrative, it is non linear as the whole way through the scenes are being played in reverse making the promo non-chronological even though the lyrics are sung in the right way. This promo is a example of amplification, with amplification it takes key concepts from the lyrics and implements/uses them in the promo; in scientist the key concepts gotten from the lyrics are ones such as sadness, separation from a loved one and depression. These are shown by the sad expression and dull tone of voice on the main singer and as we go through the promo we realise that it isn't the conventional 'break-up' between loved ones but in fact it is a break up due to the female character that died/dies in the apparent crash scene nearer to the end.

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Coldplay - The Scientist (Official 4K Video)

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1) Eminem - Stan

With this music promo the whole narrative is a circular one, as in the narrative feel ends with the same way it started, and in this case it is a feel of sadness, anger, obsession and depression, what gently builds up over the course of the promo this shown by the fact the rapping gets a lot faster and the tone of voice of 'Stan' gets to more of a shout. This feeling in which over empowers Stan and drives him to kill himself. The whole promo is an example of illustration, everything that is being sung/rapped is happening in the scene, for example when he goes on to rap about writing him letters and when stan talks/raps about seeing him at the concert

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Suggests music promos can interpret or use meanings in song lyrics/instrumental in three different ways:

Illustration: The Promo basically illustrates the ideas of the narrative in the song lyrics.

Amplification: Uses a key idea/image from the lyrics and develops it into a concept within a promo. A link between the lyrics and the promo.

Disjunctive: The promo bears no resemblance to the lyrics or its meaning: abstract; often seen as unconventional/ 'arty' videos; creates a new range of meanings for the song.

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"A condition in which one type of stimulation evokes the sensation of another, as when the hearing of a sound produces the visualisation of colour"

E.g. When you listen to this youtube clip without the video your mind automatically associates it with the western style genre

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Montréal Guitare Trio / Montreal Guitar Trio

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California Guitar Trio & Montreal Guitar Trio

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The Good The Bad And The Ugly (Western Music) Acoustic Guitar Cover

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UPDATE: some one actually made tabs for this and they are perfectly accurate! great job Avi_Israel and thank you Super Crazy for sharing :) link: http://bit.ly/1Q8SbRX came up with this arrangement after seeing many versions on youtube, combining them together, and adding some of my own.

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Todorov's Theory of narrative (5 stages)

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Todorov's Theory of narrative (5 stages)

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Singular: There is one storyline that runs throughout the whole promo.

Multistring: there are multiple storylines happening throughout the promo.

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Circular: Gives the illusion of the narrative that the narrative ends where it starts. For example if the song/promo starts off sad then at the end of the song/promo there would still be the sense of sadness.

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Closed: The music promo narrative finishes at the end of the song

Open ended: Do not finish  at the end of the song, this giving the watcher their own idea on how it should end (have their own interpretation) and sometimes contain cliff-hangers.

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Non linear: Where the story isn't in chronological order, maybe because they have things such a flash backs and ellipsis' of time.

Linear: Where the events in the promo are in chronological order.

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The narrative follows a simple concept of: Start ----> Rising action ----> Climax ----> diminishing action ----> End point

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1) Promotion package

2) Advertising purposes - Advertising artist/song

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Focus: Narrative/illustration/Amplification/Disjuncture