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Firstly I asked the basic question, are you male or female? I wanted to find this out so that I could choose a gender specific Target Group. From my survey data chart we can see that roughly 67% of the people who answered my survey were female. Because of this I may focus my target group on females or possibly a mixed gender audience.

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From my data that I collected we can see that the majority of those who answered my survey were aged between 17 and 21. This suggests that I should aim my horror opening towards a older teenage/young adult age group.

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Unfortunately when asked whether they liked horror films or not the majority of the group replied no. In fact 79% of the group said they did not like horror films while only 21% of the group said that they did like them. This could cause problems in my research, however the following questions were still answered and therefor will help me to make my horror film in a way in which they might like.

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From this question we can see that the main reason my group didn't like horror films was that they don't like getting scared. Only 3 people out of the 26 who answered said they didn't like blood and gore which suggests that my horror opening could contain small amounts of blood and gore as it doesn't affect a large amount of people.

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4: If you said no, then why? 'Other' Responses

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4: If you said no, then why? 'Other' Responses

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These are the comments I received from the 'other' answer choice. A majority of the answers gave a reason that they don't like being scared, having nightmares or not being able to sleep. One response was that they didn't like horror films as they are boring. This tells me that if I was to satisfy this person I would have to bring something unique to my horror film so that it would be interesting.

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5:  If you said yes, which type of horror films do you prefer?

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5:  If you said yes, which type of horror films do you prefer?

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The majority of the answers was the supernatural option showing that it would be very effective if my horror opening had a supernatural occurrence in it. One person commented that they like all of the options which were given showing that I could include any of the options. However, no one said that they liked monsters in a horror film so it would be a bad idea to include monsters in my film opening.

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6: Do you find that music in a horror film enhances the horror mood?

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6: Do you find that music in a horror film enhances the horror mood?

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100% of those that answered my survey (minus the 2 that skipped this question) replied that yes, the music enhances the horror mood. This really suggests to me that if I am to make my horror film effective I should include some music that really sets the horror mood. To have a pop song or something that doesn't specify the mood I want would be a mistake. So, I should be very specific and careful when composing my music.

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6: Do you find that music in a horror film enhances the horror mood? 'Other' Responses

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6: Do you find that music in a horror film enhances the horror mood? 'Other' Responses

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A lot of the responses told me that the music really helps to build up the tension or suspense in a horror film. One person said that it creates more anticipation. One person commented that the 'murder scene' in the film Psycho wouldn't be as terrifying without the music. This is a very good point that was put across. This question has told me that music is a must in my horror opening.

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7: Which setting do you find the most frightening?

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7: Which setting do you find the most frightening?

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The most popular setting from this question was the woods. This has made me completely sure that I'm going to film part of my film in the woods. The woods really fits into my plot as well which is really helpful.

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7: Which setting do you find the most frightening? 'Other' Responses

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7: Which setting do you find the most frightening? 'Other' Responses

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A few people commented that they found asylums very haunting, two others said that they found all of the options frightening. Unfortunately I am not able to film in or near an asylum and it doesn't fit in with my plot but it would have been a really good setting in other circumstances.

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8: Do you find a horror film more frightening when it's set during the day or at night?

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8: Do you find a horror film more frightening when it's set during the day or at night?

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From this data we can see that all of the 32 people that answered this question found nighttime the most frightening in a horror film. This tells me that in my horror film opening I should consider having it set during the night time. However, This could be tricky this time of year as it gets dark very early and it is not entirely safe to shoot in the woods during the night with young children. So, I may have to find an alternative way of making my film look as though it was filmed during the night.

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8: Do you find  horror film more frightening when it's set during the day or at night? 'comments' Responses

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8: Do you find  horror film more frightening when it's set during the day or at night? 'comments' Responses

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These are the comments that some of the group wrote regarding question 8. They all say that the night makes a film darker, creepier and scarier. This backs up the reasons for choosing to film my horror opening during the night or editing it so that it looks as though it was filmed during the night.

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9: Do you prefer a male or a Female Villain

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9: Do you prefer a male or a Female Villain

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Although the results were very close, but about 2% people said that they preferred a male villain. However, these results tell me that I could have either a male or female villain and it would have similar effects.

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A lot of people commented that they found males more effective, not only because they are scarier but because they are so frequently used that it has become normal or natural to have a male villain. One very detailed response wrote that that men provide a more powerful, violent and threatening villain which is more effective in a horror film. These comments have led me to the dicission that I should have a male villain in my final horror film opening.

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From all of the questions that I asked, I found the feedback very useful. I have come to the conclusion that I would like to focus on the target audience both female and male, aged from 16 to 21. I would like to focus on making my film opening interesting and unique. I want to avoid adding monsters into my horror opening and would like to include some supernatural elements. I want to include music in my film that helps bring out the horror, haunted and tense moods. I would like to film a lot of my film in the woods and if possible either at night or be able to edit my film so that it looks as though it was filmed in the night. Finally, I am also going to have a male villain in my horror opening to present a dark, powerful and scary character.