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- Be sure you are logged in to Padlet so your post won't be anonymous.
- Click on the + sign in your Case's column.
- Put your Name where it says "Title"
- Click the upload arrow on the left to post the pdf of your visual aid.
Where it says "Write something..."
Copy and paste:
- your 3 discussion questions
- the link to your Panopto video in the Chapter [assignments] folder

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Making the Potato Top of Mind: Consumer Research Connects “Linda” to Potatoes

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Making the Potato Top of Mind: Consumer Research Connects “Linda” to Potatoes

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https://marist.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=26ee8e8f-cc93-49d3-87ee-adcc003bcb19

1. Do you see yourself adopting potatoes into your diet more consistently?
2. Which campaign do you think was the most successful?
3. Do you believe that "Linda" is still a prevalent figure today? Why or why not?

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https://marist.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=1d6d7adf-d563-4531-b34a-adcc00437fa0

Discussion Questions:
1.Do you think Starbucks Campaign was a success?
2.If this incident where to happen now, what do you think the organizations involved would do differently?

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Keep Calm & Carry On, With or Without Chicken

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Keep Calm & Carry On, With or Without Chicken

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DISCUSSION QUESTIONS:

Do you think KFC used the right approach by incorporating humor in its ads? Or do you think KFC should have used a formal approach and language?​

​If a crisis like this occurs today, do you think KFC's communication method will still work? What would you want to add to their strategy? ​

Why is it important for a company to take accountability and apologize?​

​If KFC had not used the same communication strategy, do you think its reputation would have been negatively impacted given its popularity?​

Presentation Link:
https://marist.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=cd43bd9f-5fa5-48e6-928b-adce00239e3e

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I already have potatoes in my diet. The key for me is actually lessening the amount I incorporate in my diet. But with this I actually know how to adopt in a better way with more options. For me it was “Peel Back the truth” because when people hear potatoes they automatically assume no I can't eat that. They think negatively about them, and that they cannot risk incorporating them into their diet. This campaign turned those negative views and thoughts into something positive and informing. They were able to share how potatoes are actually good and really opened the eyes of people who would want to adopt potatoes in their diet more consistently. Honestly no, I have never heard of her in the past and i still do not know who she is. I mean now I do because of this but I would have never known about her otherwise.

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I actually think the humor in its ad gave them a better image. Instead of it being a formal strict ad that bored me to death, I became interested. The livelihood in the ads gave it something more  relatable and was an attention grabber. Yes I do because there will always be glitches and situations that may cause a crisis but that does not always mean you need to change the approach. Just change certain words for better communication. I think the humor in their ads is great and really captures the audience's attention so maybe change the type of humor. I think their strategy is fine, they are now known to be humorous. I guess perhaps to be more aware and think about possible repercussions. If they did not take accountability and apologize it would have damaged their reputation significantly. I think sticking to their strategy was for the best, because their popularity for the ads would have lowered. Sales I do not think so but popularity wise yes.

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Yes I do. The CEO did not stall or make excuses. He immediately responded and apologized for the situation. Not only did the CEO show remorse, regret, and took accountability but immediately made changes. He offered compensation to the victims and changed starbucks policies to avoid situations like this in the future. I think maybe they will change their entire image. I do not know how because Starbucks is already so innovative and open. I think they would have someone else step in, like create an entire new position that is geared towards equality in the workplace and image of starbucks.